Decathlon Announced Its Participation In The 4Th ICIF

Recently, Decathlon group of France ushered in its 45th anniversary. On the same day, Decathlon attended the 100 day countdown to the 4th China International Import Expo and announced to participate in the 4th ICIF. Decathlon will bring more global first-line brands and high-level cooperation projects in this Expo, and continue to deliver the corporate mission of "let the public enjoy the movement". In addition, Decathlon was re elected as the president unit of the sports industry special committee of China International Fair.

In 2021, Decathlon shows a strong momentum of high-level cooperation. More business relationships with new partners are beginning to grow rapidly around the world. Decathlon has announced cooperation with NBA, French League A and French B, Alibaba cloud and other diversified partners.

In 2020, Decathlon's global retail sales volume is 14.4 billion euro, and its net profit is 550 million euro. Decathlon will not fear the epidemic and achieve steady development. Online sales soared, doubling year-on-year growth. The proportion of e-commerce soared from 8% (in 2019) to 19%, a sharp increase of 140%, with the growth trend covering the world. In 2020, Decathlon will continue to invest in the upstream value chain in order to enhance the relevance, attraction and interaction between the brand and its customers. All of these involve significant information technology development and product development, and the performance of new cooperation channels is excellent.