Fashion Re Evolution, Comfort Upgrade

With the rapid rise of beauty economy, Beautiful pupil The beauty attributes of the products meet the beauty needs of a large number of consumers. Wearing beautiful pupil has become an indispensable step for Chinese young consumers to make up. In such a huge consumer market, a variety of emerging Meitong brands have also emerged. However, in the face of the busy Meitong brand, the problem of product homogeneity is becoming more and more serious. The pattern design is similar, and the lens comfort is almost the same. The ordinary Meitong products on the market have been difficult to meet the needs of young consumers. Lensrea believes that only by improving the comfort of Meitong products, improving the recognition of lens patterns, and creating a high-end beauty pupil product integrating "fashion and comfort", can it attract the attention of young groups in the existing market.

　 Brand introduction

Lensrea (Chinese Name: LEA) is committed to creating fashionable and comfortable color contact lens products for young women. Through the Meitong pattern featuring "fashionable daily" and "light hybrid style", the brand concept of "lasting forever and never outdated" is conveyed to young consumers, so that consumers can have a glimpse of the popular trend of Meitong after using lensrea products, that is, lensrea is the popular representative of Meitong.

The new lensrea series of color contact lens products, designed color contact lens, contact lens lubricant and care fluid products, based on women's "fashion daily" as the starting point. The series of products cooperate with Korean first-line and Chinese high-quality manufacturers. The lens pattern design is integrated with Korean fashion aesthetics, and the color closer to the eye pupil color is selected to realize the natural integration with human iris. It is suitable for various scenes and meets the daily needs of different users.

　　 Lensrea · bubble Island

Lensrea tosses bubble island in half a year, with classic black lock edge and silver grey gradient star light Design It aims to create a natural eye with fashionable and bright eyes, showing a gentle girl's light mixed blood feeling.

　 Lensrea champagne dinner

Lensrea half a year's champagne dinner party, micro mixed blood pure girl pupil, dark coffee thick edge transition natural, appear three-dimensional and deep eyes, coupled with cute and lovely wave point light brown, shining girl like smart eyes.

　 Lensrea · sunset sweet tea series

　　 LENSREA Half a year throw sunset sweet tea series, launched temperament gray and amber brown two color system, combined with the delicate iris to create a multi-level sense, the upper eye is like a fairy pupil clear and lovely.

Sunset tea grey

Sunset tea

　 Product highlights: pattern re evolution, comfort upgrade

　　 1. High recognition pattern design, never out of date beauty pupil

In order to ensure the innovation of Meitong pattern and create a popular beauty pupil that is more popular and loved by consumers, lensrea team has cooperated with professional R & D and design teams of South Korea for many times. In order to create a light hybrid pupil with high recognition, each lens pattern of lensrea will be designed and developed according to the market big data analysis, combined with the popular trend of each quarter, so as to ensure that the lensrea lenses purchased by customers are unique and fashionable. Moreover, lensrea adopts the advanced multi-layer pattern and color Superposition Technology to make the lens pattern printed on the lens delicately, so as to achieve the purpose of melting pupil and natural pattern. At the same time, this technology can help the product to find the golden balance between color and naturalness, making the wearing effect more natural and the eyes more flexible.

　 2. New hyaluronic acid material, the original "hyper moist" moisturizing technology is used for the first time

In addition to pattern innovation, lensrea lea also focuses on functional innovation. In order to ensure the comfort of Meitong, lensrea products are produced by the first-line factories in South Korea. With its high-tech full molding manufacturing process and the exclusive "hyper moist" moisturizing patent, lensrea has upgraded the moisture and lubrication of lens. At the same time, the multi arc edge design can reduce the friction between the lens edge and conjunctiva and eyelid when blinking, so that the lens is more comfortable with the eyeball, no foreign body feeling, and more comfortable to wear. In addition, lensrea lea breaks the limitation by adding hyaluronic acid (HA) to the original high-quality materials such as non-ionic and silicone hydrogels, which not only keeps the lens soft and water filled, but also improves the comfort of wearing in dry environment.

　 3. One piece for each model, more than comfort

In order to ensure the comfort and safety of each user's eyes, lensrea LIA always insists on using each mold only once, from product development to lens production with high production cost. That is to say, after each lens is pressed, the mold will be discarded after use. Avoid the influence of wear and deformation of mold on the accuracy and smoothness of lens production. Lensrea lea carefully creates each lens, aiming to let consumers have a more comfortable and healthy wearing experience.

　 　 Lensrea lea The digital secret: every lens has a code

Each tile in the Palace Museum has a code, each tile has a historical flavor! As a high-end brand of Meitong, lensrea also gives each lens the code of identity symbol. In order to ensure that consumers can buy regular products, each lens package of lensrea has the security label and anti-counterfeiting code of banknote printing level anti-counterfeiting technology. The anti-counterfeiting code symbolizes the quality of the product and the life symbol of each lens. Only the lens piece created with heart can have this unique lens code.

As a high-end product to be launched in August 2021 Meitong brand Lensrea lea will be at the forefront of international trends and constantly explore the mystery of fashion and comfort.