From Label Supply To Digital Management, Help Clothing Industry Innovation And Development!

On July 20, 2021, as a global leader in innovation and materials science, brand and manufacturing, Allie Dennison and Shenzhou International Group Holding Co., Ltd., one of the largest vertically integrated Knitting Manufacturers in the world, jointly established the ADX Ningbo experience center in Ningbo, Zhejiang Province. This means that the distance between the brand and the clothing production line is further shortened, and this step also serves as a model for further optimizing the supply chain of the whole textile and garment industry.

　　 During the event, ally Feng, vice president of RBIs and general manager of Greater China, gave an exclusive interview to the reporter of textile and clothing weekly.

Ally Feng

Allie Dennison, vice president of RBIs and general manager of Greater China

　　 Help clothing enterprises to show brand personality

　　 The reporter of textile and garment weekly learned that ADX originated from Avery Dennison experience and is committed to building a future oriented platform to demonstrate innovative technologies, materials and products, and explore how to integrate breakthrough technologies into R & D. Through the ADX experience center, Allie Dennison interacts with global clothing and footwear brands to continuously create breakthrough solutions. ADX Ningbo experience center will release seasonal new concepts and product portfolio twice a year, covering all aspects from digital production technology, external decoration, packaging and automation, to help brands create new solutions that lead the trend and meet the needs of consumers. ADX experience center is located in all major markets in the world, and the newly completed ADX Ningbo experience center is also the fourth experience center created by Allie Dennison after Norway, Italy and Panyu, China. In January next year, Allie Dennison will expand his experience center in the United States.

　　 At the opening ceremony of ADX Ningbo experience center, Allie Dennison shared cutting-edge fashion trends and the latest design concepts, products and solutions, provided a personalized experience, and showed how the ADX Ningbo experience center helped global clothing and footwear brands put innovative ideas into practice through end-to-end solutions, Convey unique brand stories and create innovative and diversified products: from large-scale pattern printing to small details, Allie Dennison has integrated different materials and technologies in novel and interesting ways, and customized more than 90 kinds of graphic technology combinations, including heat transfer label, woven label and embroidery, etc., which are widely used in functional clothing, knitting labels and embroidery Fashion and sportswear, give them unique brand personality.

　　 Open a new chapter for optimizing clothing supply chain

　　 The reporter learned that ADX Ningbo experience center is the first and the only experience center jointly established with partners by Allie Dennison. Together with Shenzhou International, Allie Dennison hopes to attract more brand customers to the production base and get close to the production line. ADX Ningbo experience center not only displays the new materials, new technologies and new high-tech ingredients of labels, but also shows the environmental protection application in the whole production process, the combination of environmental protection materials for clothing and the application of production automation, which shortens the time from design to real production, so as to improve the speed of garment making.

　　 Feng Huimin said that in addition to designers being closer to production, garment manufacturers can also learn more about the use of labels through ADX Ningbo experience center. Generally speaking, brands usually work closely with garment manufacturers. In the industry, brands will cooperate with accessories suppliers and garment manufacturers respectively, and very few garment manufacturers will cooperate closely with accessories suppliers. After Allie Dennison's arrival, it not only has a positive impact on global brands, but also has a very positive impact on Chinese local brands. With the rapid development of e-commerce business in the future, fast fashion needs to respond to consumer demand more quickly. Under the premise of optimizing the supply chain, the integration of labels and accessories will improve the response speed of the whole supply chain and accelerate the time to market of fashion. It is worth mentioning that in the trend of optimizing the industrial chain, excipients also began to get more attention. In the past two or three years, the industry has developed rapidly, and the world's well-known garment manufacturers have gradually stepped forward to the general trend. The whole industry will pay more attention to accessories and add them into the consideration of the whole supply chain.

　　 From label supply to digital management

　　 In the process of visiting ADX Ningbo experience center, Allie Dennison said that he was from label supply to information management, and finally to digital management. Here, we have to talk about the application of Ellie Dennison in RFID.

　　 At present, RFID is not widely used in China's clothing industry. The reporter learned that 12 years ago, Decathlon was the first customer to carry out RFID cooperation with Ellie Dennison, and RFID application really developed in the fast track in the past three or four years. Now, many well-known brands have applied RFID, such as Nike and Adidas.

　　 What problems will RFID solve?

　　 For example, if a merchant needs to find a pair of jeans among 10000 pairs of jeans, they just need to get the electronic product code (EPC) of the jeans and scan the warehouse for a quick lock. For the supply chain management, RFID can help the brand to achieve the accurate rate of arrival, and can also help them to understand the goods time and damage. In addition, the brand may encounter the situation that after the goods are sold, they receive the fake goods when they accept the return. At this time, RFID solutions can also help brand companies quickly identify fake goods.

　　 However, RFID is not widely used in domestic market compared with foreign market, which is due to the different application environment of each market. Foreign brands such as target and Wal mart are more inclined to use RFID, because each retail store is not only large in scale, but also has fewer staff. Inventory and label visibility are great challenges. The Chinese market is rich in human resources, each store has sufficient sales staff to do inventory, daily manual clearance can achieve the same effect.

　　 However, with the rise of e-commerce in the domestic market, inventory management is facing challenges due to the sharp increase in the volume of goods transferred. If there is no visual inventory management, online sales will be difficult. If combined with RFID Management, the inventory information will be clear at a glance, which can realize rapid deployment, and even cover the whole supply chain of China with one system.

　　 "The current application scenarios are very suitable for the development of RFID. I believe that in the next three or five years, Chinese brands will be more widely used in RFID." Feng Huimin is full of confidence in the future market.

　　 Carbon neutralization from raw materials

　　 Under the global consensus of actively responding to climate change, promoting carbon peaking and carbon neutralization is not only the internal requirement for China to achieve sustainable development and high-quality development in the new development stage, but also the inevitable choice for the textile industry to build a solid foundation for industrial security, realize green transformation, win global respect and gain the voice in the future.

　　 The reporter learned that Ellie Dennison started early in sustainable development, energy conservation and emission reduction, and carbon emission reduction, and began to release relevant data as early as ten years ago. Allie Dennison has also been actively promoting carbon neutrality in recent years. "China is vigorously promoting sustainable development. We are glad that Allie Dennison's pace is in line with the government's call, and we feel that years of hard work are worth it," Feng told reporters Sustainable development has always been an important standard for Ellie Dennison to use and select materials. Allie Dennison has tried its best to use recyclable and recyclable materials to produce label products, and even set a clear material replacement schedule.

　　 To achieve carbon neutral and sustainable development, it must be the linkage of the entire industrial chain, not a single link effort“ We continue to offer our customers products made from sustainable raw materials. For example: plastic packaging into recyclable paper packaging, Muji, UNIQLO are using these packaging products. For the whole industry, the challenge is inevitable, but I believe it will be an opportunity. When the whole supply chain realizes that sustainable development is a goal that must be achieved, the whole industry will regard us as the preferred partner because of Ellie Dennison's unremitting efforts. " Feng Huimin said.