The Withdrawal Of Teaching And Training In Shanghai: Empty Stores And Anxious Parents

Under the background of the policy of "double reduction" in education, the training industry has fallen into a cold winter. At the same time, the stock price continues to fall to the bottom, and the exit of stores has become a means of survival for training institutions.

"Because of the policy influence, XRS can't schedule classes on weekends. The rental cost of our Dahua Australia square teaching site is too high to support the use of face-to-face classes. Again and again, the school chose to cancel the rent. All of our face-to-face classes have been converted to online classes with 18 students in each Since August 24, almost all parents of XRS students near Dahua community in Baoshan District of Shanghai have received such notice.

The store was only decorated in the first half of this year, and officially opened in the summer vacation. It's not the only one that's left empty. On August 26, 21st century economic reporter learned from the customer service office of XRS Peiyou that there were 31 stores closed in Shanghai, covering almost all administrative regions.

Two days ago, Shanghai issued the implementation opinions on further reducing the burden of students' homework and off campus training in the compulsory education stage. It is proposed that by 2023, the quality of school education and teaching will be significantly improved, the homework arrangement will be more scientific and reasonable, the after-school service will basically meet the needs of students, and the off campus training behavior will be fully standardized.

On the whole, the detailed rules are consistent with the national "double reduction" policy issued by the central government. Under the pressure of the "double reduction" policy, many out of school training institutions in Shanghai have announced closure or even bankruptcy. Only a week before the beginning of primary and secondary school students, the teaching and training institutions closed the door at the end of the summer vacation.

However, there are still persistent parents who are fighting for training opportunities for their children.

Forced closure

It can be said that in the past two months, the teaching and training institutions have been taking chances.

On July 24, 21st century economic reporter visited Lianyang XRS Peiyou teaching center in Pudong New Area, Shanghai. At that time, the relevant person in charge of the teaching point once said, "summer courses have been carried out normally, and mathematics and English classes have started normally. Chinese didn't start because of the shortage of Chinese teachers. Mathematics is currently in the third phase, you can sign up for the fourth period of 8.2-8.13. In other campuses, there are also new concepts and courses for excellent students

When the reporter asked if there would be no class situation, he also said that now received the notice is normal development. If you are unable to attend the class after receiving the notice, the tuition fee will be refunded in full. Even the autumn course is in normal progress, normal classes. The courses above grade three are mainly on weekends and also on Friday nights, while the courses below grade three are on weekdays, such as Wednesdays“ At present, the autumn courses of popular teachers are basically full, with more than 20 candidates, and there are no more than 5 places for some courses. "

Not only XRS, but also the New Oriental Lianyang campus, which is on the same floor, has also said that "summer courses in Chinese, mathematics and English are full. Parents have already finished the summer vacation courses in June, which is basically both English and Chinese. Parents hope that their children can stay in the institution all day to improve their efficiency. All summer courses have been filled and the autumn arrangement has not started yet. "

The person in charge of the New Oriental Lianyang campus further explained, "the impact on New Oriental and tal is not too great. It's not that the institutions are not allowed to make up lessons, but to make the institutions more standardized. As for the time limit of teaching and training, I haven't received any notice. I think it won't be. If you can't have classes on weekends, it's equivalent to not allowing classes. "

However, just a month later, this Lianyang XRS training center has appeared in the long list of closed stores. The 21st century economic reporter has noticed that under the pressure of the "double reduction" policy, many off campus training institutions in Shanghai have announced their closure or even bankruptcy.

Since August, the family education center of East China Normal University has announced that it will terminate its business. In addition, the Wall Street English Training Center (Shanghai) Co., Ltd. was listed as the executee by the people's Court of Pudong New Area of Shanghai, with the execution object of 120700 yuan.

Quality education in transition

The "implementation opinions" released this time make it clear that the management of off campus training for preschool children aged 3 to 6 years and ordinary senior high school students should be well coordinated. It is not allowed to carry out online training for preschool children, and it is strictly prohibited to carry out offline discipline (including foreign language) training for preschool children in the name of preschool class, kindergarten connection class, thinking training class, etc; It is no longer necessary to approve new out of school training institutions for preschool children and discipline training institutions for ordinary high school students.

In addition, the off campus training institutions are not allowed to take up national statutory holidays, rest days and winter and summer holidays to organize discipline training; The training end time of offline training institutions shall not be later than 20:30, and the end time of online training shall not be later than 21:00; At the stage of compulsory education, the fees for Discipline off campus training are included in the government guidance price management. Training institutions should not poach and rob school teachers with high salaries, etc.

It is not difficult to see the strength of policy supervision. In contrast to the depression of subject education, quality education is booming“ Recently, the consultation volume of parents has increased by 30% - 50%, and some stores have even doubled the consultation volume. Parents still don't want their children to lose on the starting line. " Shan Xiaojun, founder of encore music and chairman of Nanjing enco Education Technology Co., Ltd., said in an interview with 21st century economic reporter, "at present, our organization has received four employees from English speaking organizations, including store managers and sales staff. And, after the disciplinary education institutions withdraw their stores, we are also actively docking the resources of the stores. Their position has always been better. The double reduction policy is a great benefit to the whole quality education industry

At the same time, summer is the peak of all kinds of summer camp and research activities. This year, in the context of the "double reduction" policy, the market demand for summer camp activities has been improved. According to public data, there are 7000 enterprises related to "summer camp" in China, and 430 enterprises have registered in the first half of this year. The founder of an educational institution in Shanghai has also disclosed to the 21st century economic reporter that he is considering the transformation and shutting down the subject education business recently, and is considering setting up summer camp, research and other businesses.

"In fact, the students just had a little more rest. Take a middle class child for example. There are classes every day from Monday to Saturday, including dance, painting, logical thinking, roller skating, taekwondo, hosting, Lego, and many other similar classes." A part-time teacher of quality education gave an example to illustrate that "children to junior high school, Beijing, Shanghai and Guangzhou are the same, students have no rest, art and culture every day."

As the new semester approaches, anxiety is still spreading among parents“ Since the middle of August, parents have been asking about the arrival of teaching materials and auxiliary books in bookstores. " In the view of the parents of a second grade primary school student in summer (pseudonym), their anxiety about their children's future has not been better solved because of the implementation of the double reduction policy.

The imbalance and limitation of education resources still drive parents to "chicken, chicken and baby".

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