Le Coq Sportif Le Carte Marseilles Series: Exclusive French Romance Of Retro Classics And Modern Sports

In the just concluded Tokyo Olympic Games, Chinese athletes once again showed the world the courage to fight and fight for with their outstanding achievements Olympics Sportsmanship. With every breakthrough of athletes in the Olympic Games venue, not only will the Chinese style and features be displayed in front of the world, but also marks that the Chinese people have opened their own sports era and set off the upsurge of "national fitness" again. It is understood that the sports trend brought about by the Olympic Games makes the major sports brands become the main body of online and offline people's consumption. Among them, the French brand le coq sportif Lecock The recent release of "Marseilles" series of new products is more eye-catching, favored by consumers.

Speaking of Le CoQ sportsif, the logo of Le CoQ sportsif has made a deep impression on many consumers. Since its establishment in 1882, Le CoQ sportif Lekak's main competitive items are running clothes, underwear and other knitwear. It can be said that Le CoQ sportif Lecock is a living thing Made in France The oldest brand in the industry, its product development has always been with the French unique romantic color. le coq sportif Lecock always firmly believes that a good sports brand should not only strive for improvement in technology, but also keep innovation in design. For Le CoQ sportif For example, Le CoQ sportsif has been deeply involved in various competitive events for many years, which has enabled Lecoq sportsif to draw inspiration from different regions and have more creativity in product design.

On the occasion of the 140th anniversary of the birth of the brand, Le CoQ sportif The brand logo is remodeled to show a posture of continuously creating comfortable and exquisite products. While adhering to the tradition and culture bred in the long history, the brand is not bound by the boundaries, but it continues the retro classic, breaks the frame and starts a new chapter of the new romanticism movement. And le Coq sportsif's new "Marseille series" is the best presentation of the brand spirit.

As France's oldest historical heritage city, Marseille, its competitive spirit has long been scattered in the city. This time, Le CoQ sportif Le Kak é, inspired by the arc at the top of Marseille's velodrome stadium, used it as the bottom line and followed Le CoQ sportif Lecock tennis shoes are the most retro classic shoes. Combined with the design concept of retro tennis, it creates a sports series that combines simple and practical wear with versatile, and names this series as Marseille board shoes series.

If it is said that retro is always an eternal classic, then Le CoQ sportif The innovation of lecock is to integrate the fluent lines of modern technology with the retro theme, and create a series of products that complement each other in comfort and fashion. In Le CoQ sportif According to le Kak, practical, versatile and comfortable are the essential elements of a tennis sneaker. On the basis of innovation, the Marseille series adopts the built-in EVA insole instead of the traditional waffle hollow out, providing consumers with a walking cloud like upper foot experience; While continuing the classic old style, the brand-new rubber sole design inspired by the arc of the top of the Marseilles velodrome stadium also brings a different French style to the style of Marseille board shoes; The color separation design at the bottom also brings more color possibilities and provides consumers with more recognizable sports equipment.

It is reported that the Marseilles board shoes series also invited a star with high recognition as the spokesperson. As the student with the highest voice in the Creation Camp, he once became the focus of discussion. Rap acted as the Oscar. Along the way, he had a lot of voices around him, but he always had his own attitude and constantly innovated in music, just like Le Like the COQ sportsif series, we break through the mediocrity, break through the barriers and finally achieve the peak.

When France's romance collides with the concentration and preciseness of sports competition, it brings consumers more high-quality product design and bold innovation of classic series. In this regard, Le CoQ sportif Lekak can be said to know the way. I believe that Marseille shoes are just Le CoQ sportsif Lecock brand The beginning of innovation. After that, Le CoQ sportif Like the big rooster in the new logo, it will continue to create Le CoQ sportif without sticking to the conventions The new "memory point" of lecock.