Attention: Canada Goose Will Launch Shoes

Canadian goose, a luxury brand famous for its high-end down jacket, will launch shoes and shoes.

According to the fashion business news, Canadian geese will launch its shoes series in China for the first time in November. It is reported that the new products are two high-tech functional shoes, namely "snow mantra" functional boots and "journey" ankle boots, which are priced at US $1295 (about RMB 8360) and US $750 (about RMB 4842).

The Chinese market is set to launch a series of shoes and shoes products, which has something to do with Canada geese's emphasis on the Chinese market. In the fourth quarter of fiscal year 2021 (for the three months ended March 28, 2021), canadian goose revenue in the fourth quarter of fiscal year 2021 was US $208.8 million, an increase of US $67.9 million or 48.2% from US $149 million in the same period of the previous year. The continued expansion of retail business in mainland China has largely offset the negative impact of reduced customer traffic and store closures in North America and Europe.

Based on this, Canada geete emphasized in the financial report the focus of future company strategy, increasing global total revenue, looking for more opportunities in the United States, EMEA and Asia Pacific region, and developing other categories of products except down jacket.

This time, the first shoe series in China is the embodiment of this strategy, and also fully demonstrates the importance of Canadian geese to the Chinese market. However, not long ago, Canadian geese were fined 450000 for false publicity, which led to the second hot spot. This rollover has made consumers suspicious of its tens of thousands of down jacket products. In this context, it remains to be seen what effect Canadian geese will achieve in the Chinese market.