Textile And Garment Industry Efficiency Strategy Forum And The 2Nd (Shanghai) Year Of Textile And Garment Ecosystem

The general trend of the world is changeable. The rise of the Chinese nation is compatible with the old international order, the turbulence of international relations is intertwined with the ups and downs of the new crown epidemic, the global economic weakness and the strong differentiation of domestic production are obvious, and the major countries' water release and commodity price rise crisis coexist. As one of the few industries with complete industrial chain, independent innovation and strong international competitiveness, textile and garment industry is still facing the crisis of slow development and declining efficiency under the new situation. Cultivate opportunities in crisis and open a new situation in the changing situation.

On the afternoon of October 8, the Forum on how to solve the pain points in the development of textile and garment industry and the second (Shanghai) annual meeting of textile and garment ecosystem was held in Shanghai green thin Hotel and successfully concluded.

The forum is directed by Shanghai garment industry association, sponsored by textile and garment ecosphere, Shanghai United E-Commerce Research Institute, organized by textile and garment ecosystem, Shanghai Liangqi Brand Management Co., Ltd., Shanghai yikrypton Information Technology Co., Ltd., Yicai fashion trade (Shenzhen) Co., Ltd., Chengdu Yunzhi Technology Co., Ltd., global textile network, laitu cloud photography, etc The online Textile City and the Haixi textile new material industrial technology Jinjiang Research Institute of China Textile Institute Co sponsored.

Jiang Hengjie, consultant and former executive vice president of China Fashion Association, Xie Fangming, full-time vice chairman of China Fashion Designers Association, Shen Qun, Secretary General of Shanghai garment industry association, Wang Xiaohua, CMO of kuangzhen legal group, and nearly 100 enterprises of several industry giants and famous brands participated in the forum.

The forum was hosted by Yang Tao, executive director of Shanghai United E-Commerce Research Institute and professor of Donghua University.

In the lecture session, Cheng Weixiong, founder of Liangqi brand, founder of textile and garment ecosystem and senior brand management expert of shoes and clothing industry, made a speech on "the problems and Countermeasures Faced by the textile and garment industry under the new situation". He mentioned that 2020 is the starting year for the textile and garment industry, and 2021 should be a connecting year. Under the impact of the epidemic situation, the market demand is forcing enterprises to change, and it is necessary to "push the old and bring forth the new" to meet the needs of consumers. In the past two years, people are happy to buy, use and bask in domestic products, and enterprises are also keen to do joint branding. However, relying solely on Guochao IP co branding is only a kind of commercial behavior, which can only solve the superficial problems. Enterprises need a sense of mission, and the brand must have faith, so that "Guochao" can really become popular.

Zhang Yuxiang, chairman of Antarctic e-commerce, shared with you the "exclusive interpretation of the value brought about by the realization of D2c mode by Antarctic e-commerce". The innovative business model created by Antarctic e-commerce is not simply to provide brand authorization, but a complete set of comprehensive industrial chain services from production to sales, including brand authorization, supply chain services, trademark management, big data marketing, etc.

Zou Yixuan, marketing director of garment industry of intellectual property division of kuangzhen legal group, delivered a speech on "problems and solutions of intellectual property protection in textile and garment industry". She said that the current situation of intellectual property brand protection in the clothing industry is that the scope of infringement is wide, the facts of infringement are vague, the cost of safeguarding rights is high, and the protection cycle is long. 69% of infringement scenes are online and 31% are offline. In view of the current situation, Zou Yixuan introduced Kuang Zhenjiu's brand protection scheme of intellectual property rights in the clothing industry, including e-commerce litigation, civil litigation, administrative attack and criminal attack. At the same time, Kuang Zhen has its own refined process, one-to-one tracking and urging, and shorten the case handling cycle.

Liu Mingguang, founder of Guangzhou Jianpai software technology, senior shoe and clothing supply chain expert and sheen supply chain consultant, delivered a speech on "deciphering the operation secrets of 100 billion level cross-border e-commerce sheen". Jianpai's mission is to build a digital information platform for clothing supply chain management, and help garment enterprises to improve the level of supply chain. Liu Mingguang said that supply chain management must be "heavy", which not only refers to funds and physical objects, but also refers to "heart".

Min Jie, founder of Shanghai yikrypton Information Technology Co., Ltd., shared the "growth rule from Pingxiao to customer-oriented private domain operation". He said that private domain has become the necessary option for brand growth in the current retail environment, and the mixed flow of private and public is reshaping the new retail economic mode, which is becoming a bonus item. Yikrypton is a retail technology enterprise focusing on the full platform and full ecological service of consumer marketing. It has gradually grown from a member marketing technology company to a smart retail technology company.

Xu Zhihua, CEO and President of peak China, said in the "analysis of peak brand efficiency strategy", peak is a sports technology company, and the direction of scientific and technological innovation originates from the needs and pain points of users. It is reported that peak's "state pole" adaptive intelligent running shoes are flexible and flexible, and move as you like. They are very popular since they were launched. At the same time, in the heat of "state pole", peak launched state pole slippers, which quickly occupied the market with its ultra-high cost performance and outstanding appearance.

Wang Shiru, the founder of magic box Clothing Co., Ltd., and the founder of buyer and buyer mode, made a speech on "accurate and quick response - brand enterprise commodity efficiency strategy under the new situation". "The essence of fast reflexes is accurate shooting, so that they can be organically combined through data system modules." Wang also said that the best-selling design was managed by science and technology. Good design is the result of plagiarism, because the essence of plagiarism is the reproduction of life behavior and the profound insight into social life. The design and retail operation system of a brand cannot be separated from the essence of life and art.

Zhou Shaoxiong, chairman of Fujian seven wolf Industry Co., Ltd., shared "thinking on brand enterprise operation under the new situation". Seven wolf men's wear is a pioneering brand in China's men's wear industry. In 2000, it launched a lattice jacket, becoming the "king of jacket" that is popular in the north and south of the river. Zhou Shaoxiong mentioned that attitude, quality and leadership are the enterprise strategy and vision of seven wolves. Seven wolves focus on core categories and will return to eggplant. It plans to use jacket as the carrier to convey China's attitude, the concept of sustainable development, the harmonious coexistence of nature and the culture of wolf nature.

Fan Chaoxiong, vice president of Chengdu Yunzhi Technology Co., Ltd., took "visualization and data analysis application to help the healthy development of stores" as the breakthrough point, and introduced the unique path of connecting brand stores and consumption by digital, intelligent and systematic means.

The round table session was presided over by Yang Tao, executive director of Shanghai United E-Commerce Research Institute and professor of Donghua University. Guests attending the round table included: Wang Jiajia, vice president of Haixi branch of China Academy of Textile Sciences; Zhu Huaze, executive vice president and Secretary General of Dongguan Humen Garment Industry Association; Zou Yixuan, marketing director of garment industry of intellectual property division of kuangzhen legal group; Lai Guican of Jiangxi Aifu Supply Chain Management Co., Ltd.; Lao Zhang, a cloth maker of Jiangsu Juxi Textile Technology Co., Ltd Li Tanghua, chairman of the board of Shenzhen Dashi JiuHeng Industrial Co., Ltd., all the experts conducted in-depth discussions on the solutions to the pain points in the development of the textile and garment industry under the new situation and the enterprise efficiency enhancement strategies, and further answered the topics of concern.

The textile and garment eco circle annual meeting held on the day before chic2021 (Autumn) has been held for two consecutive times, which has established a good reputation in the industry; After the meeting, guests from all over the country said that under the new situation that the epidemic situation has become normal, the textile and clothing industry is facing many problems. Transformation and upgrading are the issues that enterprises must face in the development. They should seek solutions to the development pain points and enhance the efficiency of enterprises at the confused and anxious crossroads. In this forum, through industry experts and brand enterprise founders, the research team of the Antarctic e-commerce, the Case studies on brand efficiency of sheen, peak, seven wolves, Zara and other brands have greatly inspired the participants. Entrepreneurs from South Korea such as Jiang rongtie, Lin Quande of Taiwan, Wang Zhiming of Zhejiang, Xie Guixiang of Shanghai, Ji Quanzhen of Jiangsu Province and Xu Aidong of Guangdong Province all expressed their expectation of continuing to participate in the next forum. Cheng Weixiong, founder of textile and garment ecosystem and general manager of Shanghai Liangqi brand Management Co., Ltd., finally expressed his determination to build a "Boao Forum" for local footwear and clothing industry.