Attention: 2021 Ningbo Fashion Festival And The 25Th Ningbo International Fashion Festival Closed Successfully

In October of the golden autumn festival, guests and friends from all over the world gather in Yongcheng. On October 24, 2021 Ningbo Fashion Festival and the 25th Ningbo International Fashion Festival concluded successfully. During the four-day exhibition period, 265 brands from 218 enterprises made their debut. More than 30 activities, including fashion exhibitions, economic and trade forums, fashion events, fashion release, consumption experience, international cooperation, fashion sharing and digital fashion festival with "Yongshang chain list" as the carrier, were held in more than 20 provinces (cities) in China More than 25000 domestic professional merchants and 28 trade groups of the autonomous region attended the meeting to discuss and purchase, more than 10000 ordinary visitors visited and interacted with each other. The click through rate of online cloud exhibition and cloud live show of mainstream media in the same period exceeded 4 million, and the chattering topics of Ningbo fashion Festival reached 34.203 million.

with "The tide rises and Yongshang, intelligent creation and empowerment" In the 2021 Ningbo Fashion Festival, we can see that the fashion textile and clothing enterprises in Ningbo and even the whole country are positioning their own unique value sources with new vision and pattern, and opening up a new situation in the great changes with new and greater achievements.

　　 National fashion, national style and sense of science and technology

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　　 Multi elements blend to create a new fashion life

Fashion Festival, which gathers rich resources of fashion industry, is also the wind vane of industry development. The 28000 square meter professional exhibition has five exhibition areas, including fashion power, original trend, fashion supply chain, intelligent supporting and fashion gathering. The fashion elements in the fashion industry chain collide and sparkle new sparks.

The main brands of Youngor Group participated in the exhibition, and the launching ceremony of "innovation 100" was held at the same time; Boyang holdings brings Boyang life home textile brand, Boyang technology and qiyita fashion home brand; Cixing Co., Ltd. shows the whole industry chain of sweater from design to production. Henry Bailey, the top foreign clothing brand of the British royal family, has brought a high setting suit with unique British characteristics.

In the past two years, white small T, which has been rapidly popular, displays the latest innovation achievements of state-level key laboratory with the theme of "science and technology redefining fashion". The surface temperature of the spacesuit, which is light and warm enough for the consumer market, has only dropped 2.2 ℃ in the liquid nitrogen direct injection environment at - 196 ℃. At the new brand marketing conference of the 2021 Ningbo Fashion Festival, white small t released a series of functional clothing which selected high-end new technology materials and applied to the textile field. For example, the Trinity sports T-shirt with deodorant, ultraviolet and fast drying, the white T-shirt with lotus leaf membrane hydrophobic, which can be water-proof, antifouling and oil-proof, 3D aerogel T-shirt, and high-tech insole made of metal phase change materials for energy absorption, energy storage and energy release.

A heating vest with carbon nanotube composite film heating technology from Renhe technology is particularly intimate in the wet and cold winter. According to reports, this technology only needs a matchbox size power bank to meet the heating needs of a garment. The fabric can be machine washable. At present, a famous home textile brand has purchased the product and made it into a heating blanket for quantitative production.

In recent years, national tide has become a popular IP in China and even in the world. In the original fashion exhibition area, Hongchuan clothing from Yuyao is a clothing brand dedicated to the customization of scene ready-made clothes. According to the founder, many of the products displayed in the exhibition area adopt the elements of Shunjiang building, the landmark building beside Yao River, and the elements of Wang Yangming's philosophy of mind. They are not only classical and elegant, but also full of oriental charm, but also modern, simple and fashionable.

As a counterpart cooperation area between the East and the west of Ningbo, Liangshan Prefecture of Sichuan Province has participated in Ningbo fashion festival for the first time. There are seven Liangshan enterprises participating in the exhibition. The main contents of the exhibition are intangible cultural heritage items, including Yi costumes, Yi embroidery and Yi silver ornaments. Among them, a 10 meter high Yi bride's dress is very eye-catching. The person in charge of the booth said that he hoped to promote industrial cooperation between the two places by showing the development of clothing and clothing industry in Liangshan Yi Autonomous Prefecture and actively carrying out capacity cooperation, investment promotion and product promotion with Ningbo.

This fashion festival, exhibitors increase the use of clothing, home textile brand scene, let visitors experience. For example, in Boyang's life exhibition area, the bedside, corner and dressing table of "bedroom" are filled with dolls, pillows, blind boxes and plush toys of star bear and Alice rabbit cartoon shapes. Walking into them, people feel like meeting the world of fairy tales.

　　 Smart cerebellum industrial brain

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　　 Digital enabling fashion industry chain

How can intelligent manufacturing better empower the traditional textile and garment industry? In the intelligent equipment supporting exhibition area, Ruisheng intelligent, Shupu, jusi technology, Zhongdao technology, Eastman, Kawei, Zhongdao, sanhexin, Yimei and other enterprises have taken out their fist products, providing good solutions for the automation and intelligent upgrading of textile and garment enterprises.

In addition to displaying its sewing equipment, Shupu also placed a "big iron box" in the exhibition area. According to reports, this is an automatic storage stereoscopic storehouse developed by Zhiqian, a company of Shupu electronics. It can store different sizes of material boxes according to different needs of enterprises, and realize accurate and automatic management of materials. It is suitable for clothing, electronics, food, medicine and other industries. For the multi-layer bins displayed, the sorting speed is 4-5 times that of the single layer. At the same time, by integrating the stacker on the column base, the equipment occupies a smaller area and has the characteristics of large storage capacity and high throughput.

In jusi science and technology exhibition area, after the scanning sorting machine and automatic packaging machine are assembled together, they can replace manual work to complete a series of actions such as clothing sorting, sealing, packing, weighing, labeling, etc., so as to solve the automation and intelligent problems in the subsequent production of clothing. It is reported that the two sets were successfully developed this year. Compared with the traditional manual operation, the production efficiency of this set of equipment is at least three times that of manual operation. According to the plan, jusi technology will carry out further cooperation with Shenzhou, and strive to realize the application in the production line of Shenzhou by the end of the year.

More than 20 smart cerebellums, such as TUTA intelligence, soubu technology, thinking software, shirt number technology and so on, were presented on the clothing industry brain platform, providing high-quality common support for the digital transformation of small and medium-sized textile and garment enterprises, and improving the overall comprehensive competitiveness of the industry. "Through the brain of the clothing industry, we hope to build a digital support platform that can radiate the whole country and link the world." as the technical support enterprise of clothing industry brain, the relevant person in charge of Ningbo Branch of China Unicom said. In the brain of the clothing industry, not only can the government departments grasp the industrial operation situation in real time, but also enterprises can enjoy one-stop software services and a series of extended services through various application scenarios. According to the plan, the clothing industry brain will integrate more than 50 application scenarios for the government and enterprises, and more than 20 industrial app1s, covering more than 2000 enterprises. Through digital empowerment, it will accurately guide enterprises to continuously transform into intelligent and green. At present, the clothing industry brain is currently in Haishu District pilot, will gradually enable the whole city and even Zhejiang Province clothing enterprises.

　　 Big names share, online and offline docking

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　　 Service effectiveness of Fashion Festival platform doubled

Strong business and resources docking ability is the most valuable embodiment of Ningbo Fashion Festival. In order to give full play to the effectiveness of "serving the industry and promoting the industry", this year's Ningbo Fashion Festival has arranged a number of sharing meetings and docking meetings to gather as much as possible more high-quality industrial chain resources and industry cutting-edge views to serve the participants and stimulate new business opportunities.

In three days, 10 fashion industry economic and trade forums and docking meetings were held, including 2021 emerging brand marketing conference, China clothing and fashion market trend forum and supply procurement docking meeting, e-commerce new trend exchange and sharing meeting, fashion open class series sharing meeting, cross-border e-commerce cloud docking, etc., gathering and colliding the best industry chain resources, industry cutting-edge views and trend experience, New business opportunities will be created.

With the rapid rise of new domestic products, a number of new brands have come out of their cocoons, and have taken off the labels of "low price", "inferior quality" and "Shanzhai", and are growing into national brand benchmarks. Where is the "new" of new domestic products? How high energy is quality? In the face of new opportunities and challenges, how to explore new trends and new measures? The answer was given at the 2021 emerging brand marketing conference.

Zhang Yong, founder of white small T, believes that the world's great enterprises are due to products. The new domestic products should not only be the "patriotic feelings" of the consumers, but also stand on the perspective of "international standards", and use the beautiful products of "high technology, high appearance value, high quality and high social currency" to bring the quality and experience beyond expectation to the users, and win the full trust of domestic consumers. Byte beat apparel industry key account manager Wu Yue shared the traffic strategy of live broadcast. She said that the whole media form has changed with the use of camera language to record stories. For example, experience has become a new scene, consumption has ushered in a new channel, ecology has ushered in new cooperation, and the brand has also ushered in a part of new positions. On the shaking tone platform, many national trend brands like white little t have been formed.

At the 2021 China clothing and fashion market trend forum and supply procurement docking meeting, Cao Lisheng, Secretary of the Party committee of China National Business Information Center, and Wu Lei, chairman of Anhui Hualian Commercial Building Co., Ltd., were three industry experts; Five Yong enterprise representatives including Ma Yunfa, chairman of Jiuyao Clothing Co., Ltd., shared and discussed how to actively seek the integration of online and offline and the change of sales mode in adversity. Enterprises should adhere to the development mode led by brand, locate the brand with global vision, and enable value growth with digital transformation, from products, retail, and retail to value growth Improve the quality and efficiency of the whole system in terms of operation and customers.

At the sharing meeting of new trends of e-commerce, the big names of domestic IP industry shared their brand "treasure book". According to Yang Lei, head of investment promotion for Aiguang, Aiguang realizes the seamless connection between the brand and the anchor of video number, helps the celebrities with fans to make continuous money and become their only "online red agent" to ensure that there is no drop in customer flow due to product quality problems.

Penn, the marketing director of the big fashion brand of xiaohongshu, shared the following points: firstly, we should jump out of the comfort circle and fight against the false content to the end, so that the brand can improve the credibility of the brand while cracking down on fake goods; Moreover, it is necessary to provide services for brands and individuals, including account system upgrade, store system connection, account and store binding, so as to ensure that brand information can penetrate into users' consumption decisions. "These forums or sharing meetings arranged by Ningbo Fashion Festival are very grounded. The experts are all practical. They share the contents of brand building and user demand positioning, which enlightens us deeply and is very practical. It also provides effective experience for our next cloud product promotion," said one participant.

In addition, the fashion festival also arranged online and offline docking activities for exhibitors and purchasers in order to promote more cooperation. The VIP area of hall 3 of the Convention and Exhibition Center held a cross-border business cloud docking activity. The organizers invited about 30 foreign purchasers and domestic suppliers respectively to conduct network docking on men's clothing, women's clothing, children's clothing, cloth, fabrics, equipment, etc. The negotiation area is composed of a small grid, each of which is a "international market". The staff directly connect to the buyer through the network, and each invited supplier will receive a form, which shows the negotiation time and the buyer arranged by the organizer. Each negotiation time is 15 minutes. The 30 cabins connect purchasers from many countries, providing convenient negotiation for suppliers. "Although the network is developed now, there are many information channels, but the pertinence of merchants is not strong. Professional exhibitions like fashion festival avoid blind selection, and the docking customers have more matching degree. We have received the e-mails of several purchasers, and then we will compile the product catalog and sample according to the requirements of the other party." Ms. Jin, the person in charge of a clothing company in Ningbo, said.

　　 Leading by the head, cultivating new forces

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Geng continued "the spirit of the red gang"

Focus on building a famous fashion city

Ningbo is the birthplace and vanguard of China's modern clothing industry, and is also an important clothing quality manufacturing base, export base and brand base. Ningbo clothes make up the world. The innovative spirit of daring to be the first turns into the skeleton of "red gang spirit"; The painstaking study of technical details turns into the flesh and blood of the "red gang spirit". The signboard of "Red Band Tailors" has been shining for a hundred years, and the power of "red gang spirit" has inspired generations of "Red Band Tailors" to continuously create brilliance. In recent years, relying on the advantages of strong industrial foundation and advanced intelligent manufacturing technology, it is speeding up the transformation from "clothing city" to "fashion city". From January to September this year, the total output value of Ningbo's fashion industry reached 147.71 billion yuan, up 13.5% year on year; The added value was 30.85 billion yuan, with a year-on-year increase of 11.9%. Standing at the historical intersection of "two hundred years", the blueprint of "the 14th five year plan" is slowly unfolding. According to the planning of Ningbo fashion textile and garment industry cluster and the cultivation plan of Ningbo fashion clothing industry chain, by 2025, we will strive to achieve significant improvement in the scale efficiency of Ningbo fashion textile and clothing industry cluster, the continuous enhancement of innovation ability, and the continuous growth of main body cultivation, The brand construction has achieved remarkable results, striving to build a nationwide influential fashion clothing industry chain of "creative design brand cultivation intelligent manufacturing fashion communication" and a national advanced manufacturing industry cluster of fashion clothing.

Industrial iterative upgrading is inseparable from the leading enterprises. At the opening ceremony of the fashion festival, Li Rucheng, chairman of Youngor Group, Ma Jianrong, chairman of Shenzhou International, Rong Juchuan, chairman of Boyang group, and Zhang Jiangping, chairman of taipingbird group, took the stage to receive the special contribution award of brand leading (New Intelligent Manufacturing). These enterprises are the leading enterprises in the textile and garment industry in Ningbo, Zhejiang and even the whole country. They not only have their own hard core strength and courage to innovate, but also have a strong "adsorption force", which drives the gathering of relevant innovative elements and resources, and forms a new driving force for development. At the beginning of this year, Youngor invested 2.8 billion yuan to establish Youngor fashion (Shanghai) Technology Co., Ltd. to enter the field of fashion technology, and reached a cooperation with Helly Hansen, a Norwegian national treasure outdoor brand. HH has entered Beijing SKP and Oriental Shopping malls to open exclusive stores. In terms of channels, besides the traditional e-commerce platforms represented by Taobao, taipingniao has new social retail channels such as twitter, app, dewu, and station B. In addition, it has also entered the IP co branding circle. In 2021, Taiping bird launched nearly 20 joint brands. In September this year, taipingniao signed the Olympic champion Yang Qian as the brand spokesperson, once again "reaped" a big wave of traffic.

In addition, in order to promote the industry to both ends of the "smile curve", Ningbo Fashion Festival also attaches great importance to providing a stage for talents to grow. The reserve and cultivation of fashion creative talents are the core elements of the construction of industrial support system, which promote the integration and development of fashion culture and economic activities such as industrial R & D, design and marketing. At the opening ceremony, fashion innovation 100 was officially launched. Launched by Youngor Group, the fashion innovation 100 activity serves the development of Ningbo fashion industry by bringing together 100 new designers from the world to build a comprehensive platform integrating design, creativity and brand incubation. 2021 is the first season of the event, and it will be held every year since then, accumulating 100 designers to cooperate with Ningbo fashion industry for a long time.

The final of "I original" fashion design new force competition shows people the creative passion and talent of young designers. A total of 374 entries were received from 31 universities and enterprises (individual) designers, including Guangdong University of technology, Suzhou University, Zhejiang textile and clothing vocational and technical college. In the end, designers Chi Zichen and Ke Ningning won the first prize. In the future, the winning works and designers will cooperate with Ningbo enterprises.

At the professional exhibition, we gathered high-quality resources of the whole industry chain; At the sharing meetings and forums, big names from fashion, retail and manufacturing industries brought their insights into the industry; In the cloud docking meeting, the "screen to screen" negotiation mode broke the regional restrictions and promoted more exchanges and transactions; In fashion release shows, domestic famous brands, domestic new designers and local fashion brands interpret the trend and fashion; In the factory direct sales exhibition, more than 100 enterprises launched various kinds of products with large discount sales promotion, which triggered a shopping frenzy in Yongcheng. From the hot fashion festival, we saw the vigorous vitality of Ningbo's clothing and textile industry, and more firmly believed that Ningbo's textile and garment industry would continue to be fearless of challenges and constantly explore and innovate in the process of industrial transformation and upgrading and high-quality development, It plays an important exemplary and leading role in the transformation from a manufacturing power to a fashion power.

Standing at a new starting point and facing a new journey, Ningbo Fashion Festival will live up to its original intention and glory. It will gather multi-channel resources and cutting-edge information of the industry, unite together to seek new development of the industry, and write a new chapter of this great era. October 2022, let's meet again in autumn!