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    Hot Topic: 2021 Guangdong Hong Kong Macao Big Bay Science And Technology Fashion Culture Week Opens In Shenzhen

    2021/12/18 20:43:00 1

    GuangdongHong Kong And Macao

    On December 16, 2021, the 2021 Guangdong Hong Kong Macao Dawan District Science and technology fashion culture week was held in Shenzhen Futian Tianan Digital City Fashion Plaza. As the first science and technology fashion theme culture week in Dawan District, the activity has received wide attention and great support from Guangdong, Hong Kong, Macao and all sectors of the country. Industry experts from home and abroad, business representatives, government leaders, fashion pioneers, art pioneers, and senior media professionals gathered in Pengcheng to make a joint effort to build the bay area and upgrade fashion. Guided by "Chinese sentiment, international vision and Lingnan spirit", and with the concept of "technological innovation, fashionable life and green development", the construction of an industrial platform for the integration of science and technology and fashion, and the definition of a new industrial ecology with "digital fashion", the 2021 Guangdong Hong Kong Macao big bay science and technology fashion culture week focuses on building a modern industrial system with more international competitiveness.


    2021 Guangdong Hong Kong Macao Dawan District Science and technology fashion culture week is sponsored by Guangdong clothing culture promotion association, Guangdong Guangdong Hong Kong Macao Cooperation Promotion Association fashion brand Committee, Tsinghua University Cultural and Creative Development Research Institute, and Shenzhen Industrial Design Industry Association, Open source Fashion Technology (Shenzhen) Co., Ltd. and Guangzhou Meilun Technology Co., Ltd. are responsible for the strategic cooperation between Tian'an digital city group and FDC fashion industry complex 。 As the most dynamic industry interaction platform in Guangdong, Hong Kong and Macao Bay area, the Organizing Committee of Guangdong Hong Kong Macao big bay district science and technology fashion culture week is actively responding to the strategy of fashion power and striving to build an upgraded fashion industry platform with science and technology. On the basis of Industrial Co Construction of urban agglomerations in Dawan District, through large-scale high-end activities and digital collaborative mechanism, industrial resources in the fields of "clothing, food, housing, transportation" and "science and technology" are gathered, artists and designers are organized to participate in the innovation and transformation of scientific and technological achievements and local culture, so as to explore the innovation mode of "science, technology, art and fashion" in Guangdong, Hong Kong and Macao Dawan district. To this end, there will be more than ten wonderful activities in the cultural week, including city flash, fashion release, keynote speech, summit dialogue, project signing, honor recognition, case sharing, art appreciation and other interactive forms to comprehensively help the upgrading of the fashion industry in the bay area.




    At the opening ceremony of the first day of the first cultural week, Mr. Lin diefu, executive chairman of Guangdong Guangdong Hong Kong Macao Cooperation Promotion Association and Mr. Du cansheng, President of Tian'an digital city group, opened the opening ceremony of the cultural week. At the launching ceremony, the opening guests used laser palmprint to light up the electronic layout of Dawan District, symbolizing cohesion and co creation of brilliance. They also unveiled the "Guangdong Hong Kong Macao big bay district science and technology fashion innovation center" to build the practice and landing of the integration of science and technology and fashion development industry, thus embarking on a new journey.



    On the day of the opening ceremony on December 16, a digital fashion global summit with a sense of mission composed of 12 keynote speeches was held in Shenzhen. Among them, Zheng Yannong, former Secretary General / researcher of international technology and Economics Research Institute of development research center of the State Council, chief expert of Beijing Tianjin Hebei big data industry expert committee and chief expert of Shanghai Bay area science and technology innovation center, delivered a keynote speech on "digital economy and high quality development"; Zhang Zheng, vice president of the Institute of cultural and creative development of Tsinghua University, gave an in-depth speech on "fashion derivation and cultural upgrading of digital cultural consumption"; Mao Jihong, vice president of Guangdong Guangdong Hong Kong Macao Cooperation Promotion Association and director of fashion brand Committee, shared the successful experience of establishing clothing brands, bookstores and art funds to continuously expand the boundary of cultural undertakings, sharing the "virtual and real new cultural field in the digital era".

    From the perspective of industry experts, it is clear that the digital era is changing all aspects of people's lives. Digital technology has been applied to people's social life of "clothing, food, housing, transportation and play", such as the application of a series of innovative technologies, such as 3D printing technology, intelligent intelligent materials, biological fabrics, digital colors, green fashion, meta cosmos consumption, scientific and technological clothing accessories, It is a kind of innovation to the traditional fashion industry, which not only brings unlimited extension space for the fashion industry, but also focuses on the individual needs of people, making the fashion more delicate and practical in the digital era. In addition, Internet, big data, cloud computing, ?? intelligence, blockchain and other technologies accelerate innovation, increasingly integrating all fields of economic and social development, and fashion industry brings the possibility of high-quality development. With the concept of "full body position super experience", people can imagine the construction of "super virtual real space" and "super real virtual space". Technology + fashion is the unique industrial advantage of Dawan District, which is going to subvert people's cognition of traditional fashion industry. It will also indicate the future development trend of Dawan District, which will be a new modern industrial system, Create digital fashion in real sense.

    On that night, the fashion show of "Digital Fashion Night" of the opening show of 2021 Guangdong Hong Kong Macao big bay district science and technology fashion culture week was grandly launched. In this pioneer show presented by the integration of fashion design and science and technology, Ms. Peng Jing, China's top ten fashion designer / golden Eagle goddess Royal dress designer, brought a heavyweight work of golden light feather coat. Her team focused on "light", In the design, technology elements are integrated into the design, and the light-emitting fabric is used to outline the outline of the clothing and describe the pattern of the clothing, which will shine the whole audience. The BFD business designer project of Beijing Institute of fashion and the designers of ESMOD Guangzhou have brought a creative fashion show with a full sense of design. High saturation color contrast, deconstruction, future silhouette and scientific and technological fabrics have created a spectacular visual feast. The collision of technology and fashion brings inspiration and thinking to the guests, Touch in the most direct and shocking way to show the vitality of innovative design.


    In addition, the cultural week will also hold WGSN technology fashion trend press conference, 2021 recycled fabric fashion design competition award-winning works exhibition and award ceremony, there will be a group of designers representing new and innovative forces to show the strength of the original strength of Dawan District fashion industry; Another joint performance of intangible cultural heritage innovation of Lingnan culture and Tianfu culture shows how traditional culture can return to the focus of public vision in the form of innovation under the background of digital era; The final of the 5th "Jun'an cowboy Cup" National Undergraduate cowboy design competition will also show the future design strength of Dawan District, showing the unlimited space for the construction of clothing design field relying on the strong manufacturing industry chain of Dawan district; As the closing work of this cultural week, a 2021 Guangdong, Hong Kong and Macao Fashion Festival named "faith · China Red · 2021 fashion theme release" will be the finale.


    The 2021 Guangdong Hong Kong Macao Bay area science and technology fashion culture week aims to create "Guangdong Hong Kong Macao big bay area - leading the world's science and technology fashion innovation center". Combined with the unique architectural space and cultural elements of the bay area city, the unique "palace level" creative presentation is tailored for all fashion release and theme activities, relying on cross-border integration, creative presentation and professional operation, It is speeding up the construction of high-quality development new formats of science and technology and fashion in the bay area.

    Hangzhou, December 19, 2021


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