The First Offline Store In Beijing Opened In Taiguli Shopping Center In Sanlitun

At the beginning of its establishment in 2013, from Sweden Fashion brand &Starting from the design studios in Stockholm, Paris and Los Angeles, other stories infuses the diversified lifestyle and cultural experience of the three cities into the design inspiration. It is committed to creating a one-stop shopping experience for women who love fashion and make-up, and encourage and inspire women from different industries and styles to express their true selves, Provide unlimited inspiration for shaping a variety of lifestyles.

Since entering tmall in August 2019, & other stories has worked with Chinese women to create countless wonderful stories. Subsequently, in September 2021, the brand also opened its first offline store in Shanghai, bringing the exquisite lifestyle of fashion, shoes, handbags and accessories to Chinese consumers in a physical form.

On February 25, 2022, & Other Stories ushered in China's second offline store, officially opened in Beijing Sanlitun taiguli shopping center& Other stories will bring a brand-new design series and visual experience to Beijing, a fashion loving and inspired city. Consumers can freely explore countless styles in the store, including ready-made clothes, shoes, bags, jewelry and accessories.

Back to & Other Stories offline stores in Beijing, the entrance is decorated with a bright flower market; It also brings Beijing Consumers three design studios and exclusive souvenir shops of Beijing city style, recording the beauty and passing it on to more people; Through the exquisite display, enter the middle hall of the store, record your own wish under the leafy & Other Stories wish tree, and wish to make the wonderful story happen continuously with & Other Stories in the future.

As the creator of women's stories, Wang Shuai, a well-known Chinese female artist, was invited to create a window display of brand-new stores through the unique black and white lines and simple artistic style, hoping to cooperate to ask questions about life. In nature, every creature, every woman and every human being is both great and small. Encourage everyone to feel the connection between themselves and the world, and inspire every woman to fully express themselves and welcome a new day.

This time, the newly opened & Other Stories Beijing store displays spring and summer 2022 series from Stockholm and Paris studios, providing consumers with a variety of choices. Modern modern Nordic style and romantic classic French style show their distinctive characteristics under the carefully arranged visual display. The brand will continue to create a one-stop shopping experience for Chinese women with a full range of fashion, accessories, underwear, home and lifestyle products.

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At the same time, the brand held a store opening ceremony on March 1, and invited relevant media, we media celebrities and brand VIP to participate in the grand event. On the day of the event, & other stories also presented a live band performance. Through the light Synthpop rhythm and the graceful singing of the lead singer, the & Other Stories performed wonderful original songs. Through continuous support for young and talented creators, they guided everyone to light up beautiful events and collide with more inspiration sparks.

Visit the offline stores of & Other Stories in person or log in to the brand specific app& Other Stories We hope to continue to create a multi treasure wardrobe for Chinese women in the future, record more exclusive stories together, and witness each woman's real and diversified self.

Beijing shop address: No.19 courtyard, Sanlitun Road, s5-11, s5-20a, s5-21, taiguli South District, Sanlitun

　　& Other Stories

& Other Stories launched in March 2013, dedicated to love fashion Create a one-stop modeling experience with women who make up. Based on the original intention of telling stories, the brand was named & other stories. At the same time, the symbol "&" as a common expression of short stories can better carry relevant stories, such as "Regent Street & Other Stories" or "Rodarte & Other Stories".

The product range covers handbags, shoes, accessories, make-up and ready to wear. The brand's design studios are located in Paris, Los Angeles and Stockholm. Inspired by different urban styles, the brand aims to produce women's clothing with exquisite details and high quality.

Shanghai store address: NO.311, 3rd floor, iapm shopping mall, No.999, Huaihai Middle Road, Xuhui District, Shanghai

Beijing shop address: s5-11, s5-20a, s5-21, taiguli South District, Sanlitun, No.19 Sanlitun Road, Chaoyang District, Beijing

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