E-Commerce Express: 1688 Announcement "Crossed Price" Function

On March 11, 1688 platform issued a notice on the offline of the crossed price function (hereinafter referred to as the announcement).

The announcement said that in order to further optimize the buyer's purchasing experience and avoid confusion caused by no real basis for crossed price, 1688 platform will adjust the function of crossed price.

The announcement shows that the "crossed price" function will be gradually offline from March 11, 2022, and the original "crossed price" display will be optimized and adjusted to "price before the event" for display.

"Pre event price" usually refers to the warm-up or outbreak period of platform activities (if there is a warm-up period, it is a warm-up period; if there is no warm-up period, it is an outbreak period, hereinafter referred to as "activity period") The selling price set by the merchant the day before; However, due to the problem of data delay, it may be temporarily unable to read the sales price data of the day before the activity period. At this time, the platform will temporarily display the price data of the two days before the activity until the data is updated. In the later stage, the platform will continue to upgrade its functions to optimize the real-time data function of "price before the event".

The specific standards for price calculation before the event are as follows: all kinds of purchase allowance, cross store voucher and red envelope issued by the platform are not calculated; Do not calculate the discount, coupons, store rebate, store member discount, l member price, single product preferential activities set by the merchant; Calculate all kinds of discount under other off platform activities (including the single product discount set by the merchant for non designated group, subject to the merchant's own setting); If the seller adjusts the sales price several times on the same day, the price before the activity is the sales price displayed by the seller on the day of access.

The announcement reminds that the adjustment of the "crossed price" function is only applicable to platform activities, not to the self marketing scenarios of businesses.