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Dressing Up: Appreciating Original Works With Age Range Of 20 To 50

2022/3/15 16:08:00 0

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Self, personality and uniqueness have become the aesthetic labels of contemporary young consumers, and the designer brands which are consistent with their "Three Outlooks" are more and more popular. Nowadays, many designer brands have broken the age, style, gender, with a more distinctive design language, shouting for youth and freedom.

In recent years, popular trends such as ageless design, asexual design, age reduction and younger style are constantly broadening the vision of young and fashionable designer brands. These styles blend with each other and have their own characteristics. In the new product release of many brands, the age-free design with extremely simple design and high version tolerance is particularly eye-catching. On the cover of fashion magazines, we often see the design highlights of youth and girlhood. No matter what kind of design style is highlighted, it reflects the prosperity of Chinese original design brands.

China's original designer brands usher in a bright future. They also show more demand in supply chain management, digital operation, channel expansion and other aspects. Chic original design exhibition, as a professional platform linking fashion designers and the consumer market, is dedicated to inviting a group of "young" cutting-edge design forces with the spirit of the times to help original design brands, fashion studios, commercial channels, brand buyers and fashion media to achieve business cooperation, purchase and order and brand promotion, so as to transform more fashion ideas into commercial value.

Chic original design exhibition

Highlight enterprise recommendation

Nonhuman is also non-human. It is different from ordinary people's experimental nature. It breaks through the conventional thinking, thinks about other people's thinking, and thinks about others' non thinking. It is unrestrained and free to collect people's forgetfulness.

Nonhuman is a brand derived from y-vision, focusing on men's and women's styles. It produces series according to single category, not by quarter. It supplements fast response series at any time according to the market every year, which is different from the traditional designer brand model.

The brand has "weird" interesting, dare to break the Convention, pay attention to the combination of practical wear and personalization. Good at the composition and structure of the fabric, the use of curved three-dimensional cutting, bold color contrast splicing conflict and harmonious material collision.

Vol.001 tannin Hero & vol.002 suit revolution show

Youou (youou), with the concept of focusing, rigorous and serving the society, and the craftsman spirit of excellence, constantly explores in the field of design, manufacturing and operation. The team has made rapid progress in the accumulation of experience, and adheres to the brand's first purpose of originality and customer demand.

The brand precisely controls the design, balances artistry and commerciality, and shows the power of feminine women. The products of the brand are planned to be 80% kuqin series and 20% chaoplay series. Cool commute is suitable for many occasions; Fashion for the brand image of designer art, according to different dress requirements, select suitable clothing, mainly custom-made.

You spring / summer 2022

Naiqauh (flower front) advocates independent, simple and elegant design style, exquisite and implicit design concept, not blindly follow the design tenet of not following, standing in the pursuit of inner peace and self-awareness.

Naiqauh pays more attention to free and soft emotional expression, and is good at using materials and details to reflect the romantic and exquisite design style. Brand believes that fabric is a good carrier of emotional expression, it is vital, the combination of rich texture and profile can make the expression of texture more flexible.

Zechin takes women's wear as its carrier, and its version is capable and flexible. In order to realize functional aesthetics, we should explore functional women's wear which can release negative ions.

Simplicity is love and quality is luxury. It is an art close to life. Zechin women's clothing has the unique dignified and the lines that cannot be ignored in the cutting structure. It has the reserve of a lady, the relaxation of an elegant woman and the ability of a woman in the workplace, which fully shows the diversity of women.

At present, Chinese excellent original designers emerge in endlessly, and the Chinese market seems to have good aesthetic power. How to balance design and brand commercialization has become a major challenge for designer brands. From April 14 to 16, chic original design exhibition will take advantage of the advantages of clothing industry and channel resources accumulated by chic in the past 30 years, constantly tap the demand of consumer market, explore business models that conform to the law of the times and industrial development, and help more Chinese excellent fashion design brands break through the challenges and grow vigorously.