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Data Analysis: Accelerate The Development Of New Foreign Trade Formats, New Opportunities For Cross-Border Live E-Commerce Industry

2022/3/16 19:59:00 150

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During the national "two sessions", cross-border e-commerce once again became the focus of the topic. As of this year, the government work report has emphasized the development of cross-border e-commerce for eight consecutive years, and also mentioned the need to accelerate the development of new forms and modes of foreign trade, give full play to the role of cross-border e-commerce, and support the construction of a number of overseas warehouses. At the same time, cross-border e-commerce has also become a hot topic in the proposals and concerns of the representatives.

The scale of China's live online users

Data display, The number of online live users in China will reach 500 million in 2019 and 600 million in 2021. It is estimated that there will be 660 million users in 2022. AI media consulting analysts believe that with the development of the Internet and technology, Internet users have entered the era of high-definition video and video information. Video has become an important carrier of information expression, and online live broadcast will continue to permeate the daily life of the public.

China's cross border live e-commerce market size and forecast

The data shows that the market scale of China's cross-border live broadcasting e-commerce shows an upward trend from 2020 to 2021, and it is expected to maintain a sustained growth trend in the next four years. 2022 will be the first year of China's cross-border live e-commerce. It is estimated that the market size will exceed 100 billion yuan in 2022, with a year-on-year growth rate of 210%. AI media consulting analysts believe that with the rapid development of Tik tok e-commerce platform, major platforms will also make efforts to cross-border live e-commerce, and the trend of cross-border live e-commerce in China is irresistible.

China's cross border live e-commerce industry map

A typical case of cross border live e-commerce in China: Tik tok (1)

In May 2017, byte skipping launched the international version of tiktok. In November of that year, byte hop bought musical for as much as $1 billion After the acquisition, byte beat will be launched in Southeast Asia, Japan, South Korea and other markets Ly was merged into tiktok.

Tik tok (2)

According to the data, tiktok currently has more than 1 billion monthly users worldwide, and a quarter of them will study and purchase related products after watching tiktok videos. AI media consulting analysts believe that the explosive growth in the number of tiktok users and high marketing returns give cross-border sellers endless possibilities. Many sellers attract more potential consumers through tiktok short video marketing.

It is necessary to realize that the development of cross-border e-commerce is not smooth sailing and faces many industry development bottlenecks. At present, the cross-border e-commerce industry has some industry pain points, such as high logistics costs, rising advertising prices, rising RMB exchange rate, stricter supervision, increasing compliance risks, and lack of professional talents.

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Although the "two sessions" have ended, public discussion on cross-border e-commerce continues. As a hot spot of economic growth under the new epidemic situation, how will cross-border e-commerce develop under the new policy requirements and what development difficulties will it encounter? What kind of surprise and change will it bring to our country? We also need to maintain confidence and continue to pay attention.