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Two Years After The Epidemic, Japanese Market Demand Is Weak And Stagnant

2022/3/28 18:58:00 0

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　　 On March 11, 2020, the World Health Organization officially announced the new epidemic situation of global pandemic. During the two years of coexistence with the epidemic situation, the world's major textile and clothing retail markets have experienced ups and downs. The Secretariat of China textile international production capacity cooperation enterprise alliance has analyzed the development track of textile and clothing retail in the past two years in the United States, European Union, Japan and domestic markets, hoping to provide information and reference for international development cooperation of industry enterprises.

　　 Chapter three

　　 Weak and stagnant Japanese market

　　 Weak domestic demand and weak consumption

　　 Restricting the development of clothing retail in Japan

　　 Japan's textile and clothing consumption is depressed due to the superposition of various factors. Japan is one of the most important traditional retail markets of textiles and clothing in the world. However, compared with the United States, the European Union, China and other regions, its retail market is highly dependent on foreign countries, and its own market volume is relatively limited. In addition, after the collapse of the bubble economy, it has been suffering from the constraint of consumption for a long time, and the Japanese market has been in a state of weak demand after the outbreak of the epidemic, The development of textile and clothing consumption is stagnant. Although the Japanese government is also trying to provide cash subsidies in the form of supplementary budget to stimulate economic development and boost consumption, the main areas of benefit are machinery and equipment, medicine and health, fuel and energy, and the retail of daily consumer goods including clothing and clothing has not improved.

　　 Lack of growth momentum, Japan's clothing retail recovery is more difficult

　　 Compared with the European and American retail markets, although the Japanese market also experienced a "sharp drop in April" in the early stage of the epidemic, the degree of change is relatively mild, whether it is the initial decline or the late rebound.

　　 According to the monthly data of textile and clothing retail released by the Ministry of economy, trade and industry of Japan, in April 2020, the biggest impact on the major retail markets in the world, the monthly retail sales of clothing and apparel in Japan decreased by 54.1% year on year, far lower than 87% in the United States and 78% in the European Union. However, in April 2021, one year later, under the dual influence of economic recovery and low base, Japan's textile and clothing retail sales only rebounded and increased by 63.3%, while the European and American regions had strong growth (764.6% in the United States and 130% in the European Union). In terms of sales amount, the retail sales of Japanese clothing and apparel in 2021 was 8.6 trillion yen, which was far lower than the 11 trillion yen in 2019 before the epidemic, and the recovery was weak.

　　 In fact, looking at the development trend of Japan's retail market in recent 10 years, it is not difficult to see that the proportion of textile clothing and clothing consumption in Japan's overall retail consumption shows a slow decline year by year. Under the catalysis of the epidemic situation, Japanese local consumers' desire to buy clothing has been reduced again and again, and the recovery of consumption lacks stamina and is difficult.