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Fashion And The Beat Of Fashion

2022/5/7 6:33:00 0

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Unable to shoot, site closed, designers isolated... In recent two years, the sudden outbreak of new crown pneumonia makes fashion enterprises encounter great challenges. At present, under the background of normalization of epidemic prevention and control, what will fashion week look like? What are the breakthroughs and changes in technology? At the A / w2022 Shenzhen Fashion Week held from April 23 to April 30, the reporter felt the power of digitalization on fashion industry.

A / w2022 Shenzhen fashion week introduces the hottest concept of meta universe for the first time. It uses artificial intelligence and virtual reality technology to conduct 3D digital modeling of clothing to generate virtual clothing, which is displayed in the form of Online + offline art exhibition, which injects new vitality into the fashion industry.

A / w2022 Shenzhen fashion week launched fashion virtual human group (picture provided by Shenzhen Clothing Industry Association)

The reporter saw in the two major shows of fashion week that the spatial layout is both independent and interactive. The lighting effect full of sense of science and technology and the future industrial style facility display make the audience feel as if they are shuttling through the virtual and real world, and feel the linkage between digital and fashion culture.

A / w2022 Shenzhen Fashion Week show scene (photo provided by Shenzhen Garment Industry Association)

"With the arrival of digital wave, Shenzhen fashion industry is developing towards high-end technology, diversified creativity, internationalization of brands and fashion of products." Pan Ming, President of Shenzhen garment industry association, introduced that Fashion Week held a forum on digital transformation, talent training and green sustainable fashion, jointly released "meta universe fashion trend" with fashion trend prediction agencies, and launched the first meta universe virtual clothing creative design competition and other rich activities to show the latest fashion elements, Enhance the fashion discourse power of Shenzhen.

According to the relevant person in charge of Shenzhen Municipal Bureau of industry and information technology, big data analysis, 5g and other technological innovations are forcing the fashion industry to carry out digital and technological transformation and upgrading. As early as 2020, Shenzhen fashion week has been changing rapidly, providing immersive viewing experience and realistic digital product presentation, which not only enriches the expression means of the brand, but also gains more consumers' favor.

The digital empowerment comes from Shenzhen's "science and technology gene". According to reports, the main show is located in Nanshan District of Shenzhen City, with 4100 high-tech enterprises settled in the area. There are more than 600 clothing brands in lixiu clothing culture district of Nanshan District, which has become the exchange gathering place of global original fashion designers. It is reported that in 2021, the business income of fashion industry cluster in Nanshan District will reach 21.169 billion yuan, with a year-on-year increase of 7.15%.

"The integrated development of fashion industry and digital technology is not only the superposition of fashion and technology industries, nor is it limited to the integration of online and offline driving. It is to use scientific and technological innovation thinking to lead new fashion formats, burst out new models, and improve the overall level of fashion industry." Vice Changye district said.