"Feather" Is Different! Down New Fashion, The Tide Of China Textile City!

"Feather" is different! Down new fashion, the tide of China Textile City!

In the name of fashion, linkage professional market. On June 15“ Fashion design and fashion Keqiao The exhibition center of China Textile City in Keqiao, Shaoxing, Zhejiang Province. Out of the fashion release hall, into the market stage, from China Textile City fabric market Point, thread and surface textile, Longwen textile, shangqiang international, yigema textile, niobium mining textile, youprocessing workshop, zhenzhan Windsor textile, Cambridge textile, Puxing original Nine commercial enterprises competed with each other to present a unique visual feast of down fashion with nearly 60 new down garments.

Keqiao, as one of the most important fashion enterprises in China, launched its annual fashion show. On the professional market platform of "internationalization, fashion, intelligence and compound" of China Light and Textile City, the on-site holding of the release show enriches the new scene of brand display, business promotion and marketing of merchants, conveys the trend of fashion and also creates a fashion atmosphere of professional market.

The event is sponsored by the Construction Management Committee of China Light and Textile City in Keqiao District, Shaoxing City, and undertaken by creative industry service center of China Light and Textile City City City, China Textile Information Center / national textile product development center, China Women's clothing fabric fashion trend research institute, and East market branch of China Light and textile city group.

　　 Down fashion products have their own advantages

With fresh yellow as the main color, the application of Double Wing Butterfly quilting design, the style is simple and generous, natural and fluent, giving people a comfortable and lively feeling. Shaoxing Keqiao Longwen Textile Co., Ltd. has applied 100% polyester fabric in this exhibition. The fabric is compact and thick, and has a sense of memory and resilience. The process of anti cashmere and hot film makes it more cotton and soft, which can achieve no gall and down proof, so as to have more excellent cold and wind resistance functions.

Zhejiang dianxianmian Textile Co., Ltd. presents seven kinds of down jacket products with different styles of fabric design. They are not only water flowing and extremely soft light fabrics, but also retro fabrics inspired by stone cracking, as well as functional fabrics that can produce two-color effect, oil and dirt and static electricity.

Shaoxing yigema Textile Co., Ltd. is mainly engaged in Gaoding jacquard memory fabric series this year. The patterns developed are exclusive and original with their own copyright. There are four patterns in this series, and the effect of ready-made clothes is different. For example, taking the shape of stair lattice as the pattern of fabric, the surface layer is delicate, the three-dimensional feeling is strong, and the hand feeling is relatively rigid; The large Plaid jacquard series is characterized by three-dimensional and simple line design, with soft cotton handle, which makes the ready-made clothes more advanced.

　　 Get more out of the show

Xu Jingping, general manager of Shaoxing Puxing Textile Co., Ltd., said that at present, the company is in the process of transformation and upgrading of physical stores. With the multi-directional display form of "store + exhibition hall", combined with sample clothes, customers can understand the transformation relationship between clothing and fabric more systematically and intuitively. This dynamic release show in China Textile City provides multiple channels for the fashion transformation and diversified development of fabrics. In the complex and changeable market environment, it helps enterprises explore the unlimited possibility of innovative application of fabrics with "correct opening path of clothes".

"The organizer's careful planning and orderly preparation have expanded the multi-functional application scenarios of fabric products for textile enterprises. Performing on the same stage with industry colleagues also gives us better learning opportunities." Cheng Zhenhua, business manager of Shaoxing zhenzhan Windsor Textile Co., Ltd., feels the same way. He said that through the event, he had direct communication with customers, enhanced mutual understanding, and further developed and consolidated friendly cooperative relations.

Shaoxing shangqiang Textile Co., Ltd. focuses on the research and development of down jacket original fabrics for more than ten years, mainly sold in women's down wear brands in Jiangsu, Zhejiang and Shanghai. The vice president of Shaoxing Textile Industry Association said that it was helpful for the general manager of Shaoxing textile industry association to have a deeper understanding of the product promotion ability of both sides. It is hoped that more interactive release shows can be held in the textile city in the future to continuously enhance the active atmosphere of the market and explore potential cooperation opportunities.

Linkage market, spread brand, lead fashion. As the core link connecting the upstream and downstream, the transformation and upgrading of the professional market under the new positioning given by the times has transformed from the traditional trading place and circulation channel to the service platform of the industrial chain, becoming the collaborative center of industrial chain innovation, the Incubation Platform of growing brands and the communication platform of fashion trends. Keqiao design, Keqiao manufacturing and Keqiao quality are presented in the "China Textile City fabric market down jacket special launch show", which not only shows the brand style of merchants, but also shows the fashion development level and strong platform strength of China Textile City, which makes a good start for Keqiao Tiantian fashion series show in 2022.