Li Ning'S Acquisition Completed: The Family Officially Announced Another Member

On June 15, Feifan China Holding Co., Ltd., the controlling shareholder of Li Ning Co., Ltd., held a special shareholders' meeting to consider and approve the purchase of Clarks, a British 100 year old shoe brand, at a price of 100 million pounds (about 840 million yuan).

After the acquisition, Feifan China and lane capital will jointly hold 51% of the common shares of Qile group, becoming the largest shareholder of Qile group, and the remaining 49% shares will be retained by the Qile family. After the completion of the acquisition, it means that Li Ning will have a 10 billion volume world-famous brand of shoes and clothing.

On May 26, extraordinary China announced the acquisition of Qile, which introduced? Clarks???????????? Brand details, major personnel appointments to the brand after the acquisition and the next stage of operation planning.

In view of the acquisition behavior and future planning, Li Ning said that he believed that the management team with rich experience in multi brand shoes and clothing business and the group could reverse its financial performance, so as to expand the group's revenue source and bring more returns to shareholders. After the epidemic, the global retail market will recover, century brand Qile has growth potential, and its performance will improve after the epidemic. The acquisition will have a synergistic effect on the marketing, supply chain solutions and distribution channels of Qile and multi brand footwear and clothing businesses, and further expand the global market map of the group.

At the same time, extraordinary China also basically completed the personnel handover of its music. Li Qilin (nephew of Li Ning), executive director of fanfa China, serves as chairman of Qile group. In March 2022, Qile appointed a new CEO: Jonathan ram, a professional manager with rich experience in shoes and clothing leadership. At the same time, Victor Herrero is a non-executive director of extraordinary China, chairman and non-executive director of Bao Shilong, and a limited partner of lane capital. According to public information, Victor Herrero served as the regional head of Zara brand in Asia Pacific region, and then served as chief executive officer and director of guess. With such a senior experience in the field of shoes and clothing, Victor Herrero may be able to provide useful suggestions on Li Ning's global operation in the future.

After the acquisition, Li Ning will take measures to develop its business in the following directions:

1. Improve cost and operational efficiency;

Second, redefine customer classification and strengthen brand building;

3. Review the distribution strategy;

4. Reorganization of enterprise organization;

5. Increase market share in Asia, especially in China.

According to the public information, the core business of Feifan China is to manage multi brand shoes and clothing, and also provide sports experience, including sports destinations, sports events and the operation, service and investment of E-sports clubs. The z-generation fashion brand "LNG" of fanciful China has opened nearly 20 offline stores in the National Landmark business circle, positioning itself in the young user groups such as e-sports, quadratic and fashion.

In 2020, Feifan China completed the acquisition of the controlling right of baoshilong. Bao Shilong is mainly engaged in the retail and distribution of leisure clothing. After its acquisition, it launched a new street fashion brand "Bossini. X", and has opened more than 20 offline stores.

At the beginning of 2022, fanciful China completed the acquisition of Italian luxury brand Tieshi Dongni and subsidiary brand i29. The company mainly engaged in the wholesale and retail of high-end leather goods and luxury goods in China.

It can be said that special China is the main platform for Li Ning's overseas merger and acquisition of non sports footwear and clothing business. In the past three years, Feifan China has successively acquired three major brands: baoshilong, tieshidongni and Qile, which not only meets the different needs of user groups in sports, leisure, fashion, luxury and high-end, but also further expands the group's market share at home and abroad through acquisition.

At present, the global trend brands of shoes and clothing are mining young people's preferences and resonate with them through avant-garde fashion design. Li Ning may help Qile to realize the trend transformation and walk out of the rising performance curve. Li Ning's international dream may also go further.