Focus On New Ways Of Fashion, Shake Brand, Help Fashion Brand Accelerate The Growth Of Fashion Brand Track

With the arrival of the annual Chinese Valentine's day, summer has entered the depths. It is a traditional festival for lovers to express their feelings, and a marketing node for clothing and other consumer industries to accelerate their growth.

In order to drive the growth of new brands, from July 26 to July 31, Brand shaking The project combines with the vertical clothing industry, focuses on the new trend track of chaopai brand, and creates industry-specific activities with the theme of "new power brand of shaking tone e-commerce · new surprise of fashion life". With "creating new trends together" as the core expression, the activity has planned a number of games, supplemented by a series of rights and interests links and product tools to help the business growth of new clothing brands.

During the event, the brand created nearly 100 million Gmv. Li Chen NIC as“ Shuo Yin E-commerce New force brand · trend recommender "participated in the live broadcast of brand activities on July 30, creating more than one million sales results for the event brand.

Create a strong marketing theme and break the influence circle of new brands in the "brand activity week"

"Fashion, do you want to know? Each era, there is always a special kind of people in the crowd. They are new new people. There are not many new people, we often use clothing to identify them... They also have a name, called trend players."

"New power, new power, new life" and "new power" brand House, vinyviola and other brands jointly shot the theme TVC to show the brand attitude and wake up the national tide. TVC series a number of new ideas of fashion brands, showing the personality of consumers, publicity, thousands of people's lifestyle, won a lot of resonance of some twitter netizens, "this is the trend I want!".

The pursuit of new trends is becoming one of the inevitable choices for more and more new and old consumer brands to achieve growth in tremor e-commerce. From talent short video linkage to inviting talent to cooperate to open brand special shows, and then to today's merchant brand self broadcast, a large number of apparel vertical brands have continuously improved the industry level and stepped out of the tens of millions of brand self broadcast matrix.

In order to take into account the different marketing needs of new brands, in this activity, the platform has been customized for two types of businesses, namely, Captain brand and rookie brand. The new brand has accumulated from 0 to 1 with "creativity" in tremor e-commerce, or it has found the second curve of business growth by seizing the "trend". The platform aims to encourage businesses to create strong marketing topics, and further create a strong theme bigday around the keywords of "new surprise of fashion life". In this activity, the main topic of the event, the new surprise topic of trend life, was exposed by 10 million +.

During the active period, NPC, f426, beaster and wassup were observed House, vinyviola and other fashion brands not only bring high-quality and novel fashion goods, but also create a series of exclusive short video content around the brand proposition, cutting into the fashion lifestyle and explaining the new products in the activity period; At the same time, we will rebuild the brand studio, optimize the content setting and display mode of the studio, and work together to create brand volume and break the circle.

In order to further "detonate" marketing, during the activity period, Shuo Yin e-commerce not only provides traffic support for new brands with a variety of flow incentives, but also provides a variety of resources for businesses, including the main venue resources, chaopin fashion channel resources and other resources. In addition to the traffic flow, in the face of the merchants participating in the activities, Shuo Yin e-commerce also provided in-depth assistance, such as matchmaking of talent, priority to the establishment of couplets in official live broadcasting room of shaking music mall.

Gathering brand potential energy and diversified communication resources to boost the business growth of new brands

Content driven business growth is one of the core logics of tremolo e-commerce.

In the field of clothing, the value of "original" and the lifestyle of "trend" increase the attraction of new brands. The activity of "new power brand of shaking tone e-commerce · new surprise of fashion life" not only focuses on polishing the bright products of Chaoyin brand and making popular products from the perspective of lifestyle; In the way of centralized display, the industry potential energy is formed, and the consumption mentality is precipitated, so that users can form the consumption cognition of "buying new fashion brand with top shaking sound".

On the one hand, the platform activities are aimed at stimulating the creativity of clothing businesses in short videos and live broadcasting rooms. With the help of the platform, fashion apparel vertical talents can obtain core commodity pool resources of new brands, and expand the momentum for business leap.

On the other hand, Shuo brand not only selects "good things to understand you" for consumers, but also unites dozens of brand managers to make them "trend recommenders", including NPC principals Li Chen NIC, f426 and wassup House, baester, vinyviola, 714 street and other brand managers have formed a "new alliance". The platform creates exclusive posters and long activity maps for these managers, and displays them at the core resource positions such as tuiyin Kaiping and tuiyin mall, deepening industry awareness and brand awareness, helping brands obtain more natural traffic and promoting business growth.

Various factors such as the integration of brand design with international brand and high demand of fashion brand are put forward.

Today, twitter e-commerce not only gathers a large number of young and willing to try new consumer groups, but also provides a powerful content marketing tool for businesses. For many new brands in the field of clothing, they can reestablish a benign dialogue with the target consumers here.

This time“ Shuo Yin E-commerce The activity of "new force brand · new surprise of fashion life" provides a reference model for the business growth of new brands with the precise layout of "attraction", the "transformation" of multiple playing methods and the "momentum building" of the industry. It can be predicted that more new brands will play out new ideas in tremolo e-commerce and bring consumers a sense of the times consumption experience.