Chen Dapeng: Speech Delivered At The Closing Ceremony Of China Fashion Forum

　　 On August 19, the "Lingdi style3d · 2022 China Fashion Forum" sponsored by China Garment Association and co organized by Lingdi style3d and hosted by Beijing shengshijianian International Culture Development Co., Ltd., came to a successful conclusion.

　　 Chen Dapeng, vice president of China Textile Industry Federation and President of China Garment Association, attended the forum and delivered a closing speech.

　　 Dear entrepreneurs, experts and colleagues in the industry, good afternoon

　　 The 2022 China Fashion Forum will come to an end here. Under the background that the epidemic situation of Xinguan is still sporadic and frequent, it is not easy for us to hold this forum this year. It is not easy for us to gather together in this space. Since this year, our enterprises have been particularly difficult. It can be said that the pressure and challenges are unprecedented. At the same time, international geopolitical conflicts, technological iterations, industrial changes, market downturn and various uncertainties also make us face many "questions of the times".

　　 In the two-day forum, we are facing the development environment that is undergoing great and profound changes, look forward to the direction of technological evolution, discuss the strategy, capability and value of enterprises in the era of digital economy, analyze the growth space of new consumption, and explore the path of enterprise innovation system reform. Together, we communicate, think, learn and empower. In the process, we strengthen our confidence and strength to move forward bravely.

　　 Here, on behalf of China Garment Association, I would like to thank every expert and entrepreneur who attended the meeting in the past two days. Your sincere sharing and wisdom thoughts have lit up the lights of bright future for us; Thank you all for your recognition and trust, which supports the persistence and value of China Fashion Forum; Thanks to Lingdi Technology Co., Ltd., an enterprise with ideal, vision and industry responsibility, your support for the forum is far beyond today's space.

　　 At present, the changes of the world, times and history are more obvious. The great changes in the world not seen in a hundred years and the strategic overall situation of the great rejuvenation of the Chinese nation constitute the grand background of the development of our industry. Great change and great adjustment contain great turning point and great opportunity. We need our enterprises to clarify the general trend of the development of the times in the two overall situations, and determine the construction and shaping of unique self in the grasp of the general situation.

　　 As a Chinese enterprise, we should see the strong support brought by the background of our country's strong development. The process of the great rejuvenation of the Chinese nation is the process of building a modern industrial system, realizing the coordinated development of regions, establishing the self-confidence of national culture, and realizing the process of various industries from large to strong. This is the time and trend for our enterprises to develop in the new era.

　　 As a Chinese garment enterprise, we should see that the largest industrial system with the most complete industrial chain in the world, which we have built over the past 40 years of reform and opening up, is a strong foundation for our innovation and development in the era of digital economy. The digital ecological transformation of the industry and the cross integration of new materials, new technologies and new manufacturing constantly promote the category innovation and scene expansion of consumption; The new value orientation and new life style are guided by the market; The rise of Chinese culture also gives us the best conditions of the times to transform cultural confidence into brand and product confidence.

　　 As a Chinese garment enterprise to win the future, it should be noted that the double cycle, carbon neutral, meta universe and new consumption have formed a historic intersection today, which provides the greatest certainty opportunity for our development and injects infinite creative vitality. The two-way empowerment of digitalization and greening stimulates the huge driving force of industrial transformation and content production space, and constantly opens up historic market opportunities and diversified value increment.

　　 Therefore, although we are indeed facing the challenge and pressure of reform, we have reason and confidence to believe that the general trend of China's transformation from a world clothing manufacturing power to a fashion power will not change, and the general trend of transformation and upgrading and high-quality development of China's clothing industry in the era of digital economy will not change, The emergence of China's clothing industry will not change the trend of world-class brand groups, which embody the industrial innovation vitality, humanistic spirit and Chinese cultural strength.

　　 We should strengthen our confidence, respond positively and do ourselves well.

　　 The theme of this year's Forum - diversity: the future of branding. My understanding is that enterprises need to identify themselves with core advantages in the track of diversified industries and markets in the new era. No matter big and strong, small and beautiful, or specialized and special new, we need to combine knowledge with practice and focus on deep cultivation.

　　 In the general trend of market development and economic cycle, we should find our own path, focus on our own strategy in the continuous improvement of the ability to create customer value and social value, focus on the shaping of long-term value in the process of paying attention to the enhancement of quality and adaptive change, and cope with the uncertainty of external environment with our own efforts, This should be the development logic and embodiment of our enterprise in the new development period.

　　 In this challenging era, there is room for great dreams. It's hard, it's hard.

　　 Thank you again!