Brief Report On The Operation Of Sports Brands In The Third Quarter Of 2022

On October 17, Anta sporting goods Co., Ltd. announced its operating performance in the third quarter of 2022. In the third quarter, the retail sales of Anta brand recorded a positive growth in the number of medium units; The retail sales of FILA brand recorded a positive growth of 10% - 20% year-on-year; Retail sales of all other brands, including desant and Kelon, recorded a positive growth of 40% - 45% year-on-year.

In the first half of this year, Anta Sports revenue reached a record high, with a year-on-year increase of 13.8% to 25.965 billion yuan; The net profit was 3.588 billion yuan, a year-on-year decrease of 6.6%. Among them, Anta brand, Feile brand and other brands accounted for 51.5%, 41.5% and 7% respectively. With the improvement of domestic epidemic situation since June and the gradual recovery of sports brand sales, Anta and Feile increased the number of units and double-digit respectively from July to August.

In the first half of the year, Anta and Anta children's stores reached 6660, of which 52% were directly operated by brands, and the remaining 48% were operated by franchisees in accordance with the brand's operating standards, FILA has 2021 stores.

On October 18, 361, a sports brand, released its operating summary for the third quarter of 2022. Compared with the same period last year, 361 main brands achieved a median double-digit growth; Children's wear brands increased by 20% to 25% over the same period last year; E-commerce retail business performed well, with a year-on-year growth of about 45%.

In the first half of this year, 361 degrees achieved revenue of about 3.654 billion yuan, a year-on-year increase of 17.6%; The profit attributable to equity holders was 551 million yuan, with a year-on-year increase of 37.2%. The sales volume of shoes and clothing of the group's two core products increased by 7.2% and 18.4% respectively to RMB 1.48 billion and 1.382 billion; Accessories rose 30.2% to 45.53 million yuan.

In the first half of the year, 361 children's business continued to grow and contributed about 18.7% to the group's total turnover, with a year-on-year increase of 37.1% to 683 million yuan. Overseas business income increased by 24.1% to 49.9 million yuan. As of June 30, 2022, the group had 5365 361 degree brand stores, a net increase of 95 compared to December 31, 2021. By region, about 76.7% of stores are located in China's third tier and lower tier cities, while 4.6% and 18.7% of stores are located in China's first tier and second tier cities, respectively. The number of 361 ° children's fourth generation image stores has reached 1258, accounting for 60.0%.

On October 18, the sports brand special step released the business operation status of mainland China in the third quarter of 2022. According to the announcement, retail sales (including online and offline channels) of the main brands of Tebu increased by 20% to 25% year-on-year in the three months ended September 30, the turnover of retail inventory was from four and a half months to five months, and the retail discount level was from 30% to 25%. In this quarter, the main brand is still focusing on the development of core running shoes products.

In the first half of this year, the revenue of Tebu reached 5.684 billion yuan, up 37.5% year on year; The operating profit reached 922 million yuan, up 34.8% year on year; The profit attributable to ordinary shareholders was about 590 million yuan, an increase of 38.4% compared with 427 million yuan in the same period last year.

In the first half of the year, the sales performance of the main brands of Tebu accounted for nearly 90% of the revenue. After the restructuring of the e-commerce business and the children's business in terms of brand, product and operation, the revenue increased. According to the data, the income of Tebu children has increased by 83.7%, accounting for nearly 15% of the main brand income. There are 1480 retail outlets for children in mainland China. As of the end of June 2022, TEB international has 6251 Tebu brand stores mainly operated by authorized distributors.

On October 17, biyinlefen disclosed the third quarter report of fiscal year 2022, with revenue of 912 million yuan in the third quarter, an increase of 20.10% year-on-year; The net profit attributable to shareholders of listed companies was 279 million yuan, up 30.42% year on year. In the first three quarters, biyinlefen achieved revenue of 2.225 billion yuan, with a year-on-year growth of 13.02%; The net profit attributable to shareholders of listed companies was 573 million yuan, up 24.93% year on year.

In the first half of this year, biyinlefen company achieved a revenue of 1.313 billion yuan, a year-on-year increase of 8.57%; The net profit attributable to shareholders of listed companies was 295 million yuan, up 20.15% year on year; Net profit attributable to shareholders of listed companies after deducting non recurring profit and loss was 265 million yuan, up 18.29% year on year.

By channel, in the first half of 2022, the company's direct sales revenue was 954 million yuan, with a year-on-year growth of 0.04%, the franchise income was 276 million yuan, with a year-on-year growth of 38.18%, and the online revenue was 84 million yuan, with a year-on-year growth of 47.80%. The proportion of direct marketing, franchise and online revenue was 72.61%, 21.01% and 6.38% respectively. In the first half of 2022, the company has 1125 stores, an increase of 25 over the beginning of the year, including 544 Direct stores and 581 franchise stores.