Chaoyang District And Beijing Institute Of Fashion Co Sponsored "Chaoyang Fashion"

"2022 Chaoyang fashion summit" jointly sponsored by Chaoyang District and Beijing Institute of fashion was held in Beijing. During the summit, the blue book 2022 on the development of Beijing fashion industry and the label of "Chaoyang fashion" were released. At the same time, the "Beijing Institute of fashion - Beijing Qiaofu Fangcao fashion talent practice base" was unveiled. Chaoyang District will continue to promote the in-depth integration of government, industry, education and research, promote the high-quality development of fashion industry, create a "fashion city" in Chaoyang, and contribute to the construction of Beijing international consumption center city.

Jointly issued by Chaoyang District and Beijing Institute of fashion

"Beijing fashion industry development blue book 2022" and "Chaoyang fashion" label

The 2022 Chaoyang fashion summit benchmarked the construction standard of Beijing international consumption center city. Centering on the construction theme of "fashion city" in Chaoyang District under the background of digital economy construction, it adheres to the purpose of serving the social and economic development of Chaoyang District, leading the improvement and upgrading of regional consumption, creating a new highland of capital fashion consumption, and playing the leading role of Beijing Institute of fashion, Take "experience show lead" as the main line, carry out various forms of activities.

The fashion show team of Beijing Institute of fashion takes Qiaofu Fangcao as the stage, integrates the on-site flash show in the shopping mall with the live performance of the summit to open a fashion dynamic show. The specific fashion brands and architectural styles of the business district are organically combined with flash recording and stage performance, and the idea and experience of "fashion is around" and "fashion on-site solution" are used to open the prelude of this summit to stimulate fashion consumption and show the characteristics of business district.

During the summit, Beijing Chaoyang District People's government and Beijing Institute of fashion jointly released the "Beijing fashion industry development blue book 2022" and "Chaoyang fashion" label. This paper reviews the development of Beijing's fashion industry from 2020 to 2021 and the development prospect during the "14th five year plan" period. Taking "digital development of fashion industry" as the theme, this paper studies and plans the direction and path of digital development of Beijing's fashion industry, and provides practical experience and suggestions for the high-quality development of Beijing's digital economy and fashion industry. During the "14th five year plan" period, Chaoyang District will make every effort to build an international fashion culture consumption vitality area and strive to become a dynamic, innovative and open international fashion city.

It is reported that this summit is also another heavyweight fashion event jointly held by Chaoyang District government and Beijing Institute of fashion after reaching a strategic cooperation. Since the strategic cooperation agreement was signed between Chaoyang District People's government and Beijing Institute of fashion in early 2021, many high-quality activities such as the 2021 Chaoyang fashion summit have been successfully held. In the future, the two sides will further give full play to their respective advantages and strengthen strategic cooperation in four major areas: jointly promoting the transformation of fashion design innovation achievements, promoting the prosperity and development of fashion industry, enhancing the connotation of Chaoyang fashion design, and promoting the construction of Beijing global fashion consumption center city.

"Beijing Institute of fashion - Beijing Qiaofu Fangcao fashion talent practice base" established

Leading the training of Characteristic Talents in fashion industry

At the summit, Beijing Institute of fashion and Beijing Qiaofu Fangcao jointly established the "Beijing Institute of fashion - Beijing Qiaofu Fangcao fashion talent practice base", further strengthened the deep integration of government, industry, learning and research, and led the cultivation of Characteristic Talents in fashion industry.

　　 "We will give full play to the professional reputation of Beijing Institute of fashion in the field of fashion, play the leading role of universities and think tanks, further deepen the in-depth cooperation among the government, colleges and universities and well-known fashion enterprises, promote the high-quality development of fashion industry, and help the construction of Beijing international consumption center city. At the same time, we will actively play the advantage of rich regional fashion resources to promote Beijing garment science The institute further expanded the scene of professional advantage landing, which not only expanded the scene of professional talent market-oriented development, but also met the market demand, "introduced by the relevant person in charge of Chaoyang District Culture and Tourism Bureau.

It is understood that in recent years, Chaoyang District has continuously optimized the market environment and policy environment, vigorously introduced high-end activities such as frontier brand exhibitions and well-known fashion shows with world influence, actively cultivated diversified fashion consumption scenes, and made every effort to create new heights of fashion culture, new positions of fashion consumption, new bases of fashion industry and new territory of fashion life, We will comprehensively build a fashion city with the characteristics of the capital, international style and cultural vitality, help the construction of Beijing as an international consumption center and lead the fashion trend. Chaoyang District takes the creation of a national cultural and tourism consumption cluster as an important starting point, vigorously promotes the deep integration of cultural and tourism development, studies and formulates policies and measures on promoting cultural and tourism consumption, vigorously develops night economy, fashion economy and "four first economy", and actively cultivates new business forms and modes of fashion consumption such as digital cultural tourism, immersive experience, cloud tourism and cloud performing arts, A number of cultural tourism consumption characteristic blocks and Chaoyang characteristic cultural tourism IP have been identified to vigorously develop fashion economy.