New National Standard: The Warmth Of Down Jacket Requires Better Quality

After the implementation of the new national standard, only when the down content is not less than 50%, can it be called down jacket. Compared with the old national standard, the biggest change of the new national standard is to require better down quality, stronger ability to prevent hair running, and better washing of down jacket.

The higher the cashmere content is, the better it is. For most consumers, too high cashmere content may be a waste. Mature down jacket market can not blindly pursue high down content, but should choose different down content according to different consumption scenarios, so as to better meet the needs of consumers.

?? with the gradual decrease of temperature in many places, the sales of down jacket have entered the peak season. Recently, the reporter randomly searched the e-commerce platform and found that, unlike in previous years, the ingredients labels of most down jackets no longer show the "down content" as it is known to the public, but adopts the new term "down content". This is because of the new down standard.

? this year, GB / t14272-2021 "down clothing" standard (hereinafter referred to as the new national standard) was officially implemented, replacing the 2011 version of the old national standard. After the implementation of the new national standard, down jacket has been redefined: only when the down content is not less than 50%, it can be called down jacket. As the first sales season after the implementation of the new national standard, what is the difference between the down jacket under the new and old national standards? What are the new trends of down jacket market this year? How should consumers choose?

"Compared with the old national standard, the biggest change of the new national standard is to require better down quality, stronger ability to prevent hair running, and better washing of down clothes." As one of the main drafters of the new national standard, Cao Zonghua, Secretary General of the down jacket branch of the national clothing Standardization Technical Committee, said that the thermal performance of down jacket mainly depends on down. In the past standard, the lint content included both the hair similar to dandelion in shape and the single strand of hair that fell off the pile. However, it is not only poor in heat preservation, but also possible to drill down. "In the new national standard, the velvet content is replaced by the cashmere content, and the velvet content is eliminated, thus avoiding the illusion that high cashmere content may bring to consumers, and consumers will be more clear about purchasing." Cao Zonghua said.

???????????????????. Before, the old national standard did not examine the down silk and feather silk which are easy to drill quilted thread in down. However, the new national standard not only limits the total content of the two, but also increases the overall down resistance test. According to reports, by simulating the scene of consumers' wearing, the down jacket placed in the rotatable box has to withstand the repeated impact of 24 small balls. The tester counts the down, down silk, feather silk and wool pieces drilled out, and it is very difficult for the down proof down jacket to pass this test.

?? this winter, the down jacket products under the new national standard will accept the market inspection for the first time. Head enterprises have realized the positive significance of the new national standard in improving product quality, optimizing the consumption experience, and promoting the industry from low-cost competition to high-quality, high-cost-effective transformation, but at the same time, the new national standard also challenges the cost and price of down jacket.

According to the prediction of some organizations, the market scale of China's down garment industry will reach 162.2 billion yuan in 2022. "Fluffy zero pressure big flower down", "45 degrees north latitude white goose down" and "global gold down belt"... The reporter noted that on the major e-commerce platforms, many businesses take the origin, variety and even color of down as their promotional selling points, and the price of down jacket ranges from hundreds of yuan to 1000 yuan, or even more than 10000 yuan. According to experts, puffiness plays a decisive role in the warmth retention of down garments, while the origin and variety of down are not the core influencing factors of puffiness. Each producing area may produce down with different puffiness; The same fluffy duck down and goose down have no obvious difference in thermal performance. As for the color of down, only considering the depth of down jacket fabric, the color of down should match with the fabric, and has nothing to do with warmth retention.

?? since the variety of down has nothing to do with warmth retention, why is the price of down jacket filled with goose down generally higher than that of duck down? Industry insiders said that the price of goose down is about 1.8 times that of duck down, which is commonly used in high-end down clothing products. The main reason is that the output of goose down is far lower than that of duck down. In China, the number of commercial geese collected as raw materials is less than 15% of ducks. In addition, the breeding period of geese is longer, the smell of velvet is generally lighter, and the number of velvet flowers is larger. A variety of factors jointly promote the price of goose down.

?? in the actual purchase, how to buy a more cost-effective down jacket? For consumers, the higher the content of down, the better it is. For example, for consumers with low affordability but high requirements for warmth preservation, it is obviously better to choose products with lower down content and higher fullness than those with high and low cashmere content. "Mature down clothing market can not blindly pursue high down content, but should choose different down content according to different consumption scenarios, so as to better meet the needs of consumers." Cao Zonghua said.

?? (source: Economic Daily reporter Kang qiongyan)