The 18Th SIUF China (Shenzhen) International Brand Underwear Exhibition Was Grandly Opened: Build An International Underwear Platform To Promote The New Upgrading Of The Underwear Industry

On April 19, the 18th China (Shenzhen) International Brand Underwear Exhibition and China Underwear Culture Week opened in Shenzhen Convention and Exhibition Center (Futian). The omni channel professional purchasers, trans regional elites, brand merchants, agents, chain stores and professional buyers from all provinces and cities in China have joined forces in Shenzhen to form a solid force behind the underwear industry, and together with exhibitors at home and abroad, they have opened a prelude to the world's attention and expectations. The positioning pattern of "full industrial chain coverage" will be more comprehensively and completely displayed in an all-round, cross domain and international way, which will help Shenzhen's underwear industry move towards internationalization.

By grafting resources, exploring ways and connecting businesses, SIUF China International Brand Underwear Exhibition stands firmly with the industry people as always and seeks new opportunities hand in hand. This underwear exhibition has a clear understanding of the international market opportunities of China's underwear industry, based on the Great Bay Area to open up an international vision, and presented in a new channel mode of full industrial chain integration. Exhibitions, summits, shows, and events have invited authoritative elites in the underwear industry, improved and optimized the industrial chain, and brought multi-dimensional new trends covering industry trends, technological changes, consumption upgrades, and so on, Build a new ecology of underwear industry exchange and integration.

　　 "Hard core" exhibits present the most complete category

At the 18th SIUF China International Brand Underwear Exhibition, there were beautiful exhibits, all kinds of theme pavilions, numerous new products, supermodel competition, design competition, brand show, award ceremony, summit forum and other wonderful activities. A fashion storm once again entered Shenzhen.

The 18th SIUF China International Brand Underwear Exhibition was widely invited to underwear professionals around the world, which quickly stirred up industry "ripples" and received market responses. This exhibition has taken a new leap in both form and content. The scale, quality and quantity of this exhibition have amazed exhibitors and visitors. Every underwear person here is full of enthusiasm and excitement. What SIUF China International Brand Underwear Exhibition sees is the past, present and bright future of the industry.

With the utmost professional ingenuity, this underwear exhibition has set up a number of theme pavilions, leading the brand merchants and channel merchants to capture the market dividends of the underwear industry in the future, bringing more professional, more focused, and more rich experience! The scope of this exhibition is more extensive, and the categories of exhibition are more complete, covering all categories of intimate clothing, such as underwear, underpants, household clothes, socks, swimwear, towels, yarn, surface accessories, underwear accessories, sewing equipment, etc. At the same time, leading underwear enterprises gathered, and well-known underwear brands such as Lanzhuoli brand of Huijie, Huxi, Maoren, Langsha, Lijing Yazhi, Lycra, Lanjing, GOSO Xiangmi, Hongxing, Shuihua, Tengfei, Shengtang, Tianzhu, Yongzi, etc., together with their latest products, came again to show the richness and brilliance of China's underwear category.

This year, many international exhibitors and buyers have come to explore China's underwear market and explore the prospects of China's underwear development from different perspectives. The establishment of SIUF Big Buyer Club provides exclusive services for high-quality buyers with clear purchase needs or intentions from all channels. Focusing on upgrading the service experience of buyers, we will concentrate our strength on active buyers and unite with the source of the factory.

What is more noteworthy is that this year, China's underwear fashion trend area was specially set up to display the fabric, accessories and finished product samples of this trend theme on the spot, providing a diversified exhibition space beyond the booth for the surface accessories exhibitors with scientific and technological innovation and unique design in the underwear industry, and providing product planning A shared space for design inspiration, collection of selections and exchange of transactions. Without going abroad, we lead tens of thousands of buyers to experience the trend of international underwear.

　　 Gather industry strength to pilot the new situation of development

At 10 a.m., 2023SIUF China (Shenzhen) International Brand Underwear Exhibition and China Underwear Culture Week officially opened! Wang Tiankai, former president of China Textile Industry Federation, Xia Lingmin, secretary-general of China Textile Industry Federation and president of Circulation Branch, Zhuang Lecong, second level inspector of Guangdong Provincial Department of Industry and Information Technology, Huang Qiang, deputy secretary-general of Shenzhen Municipal People's Government, Cai Ying, secretary of Shenzhen Guangming District Party Committee, Zhou Mingwu, member of the Party Leadership Group, deputy director and second level inspector of Shenzhen Municipal Bureau of Commerce, Zheng Xuan, the first level researcher of Shenzhen Municipal Bureau of Industry and Information Technology, Tang Jin, the deputy director of Shenzhen Municipal Commission for the Promotion of International Trade, Wu Huan, the member of the Standing Committee of Futian District Committee of Shenzhen and the head of the United Front Work Department, Huang Dengke, the mayor of Dengzhou Municipal People's Government, Lin Jianwen, the mayor of Puning Municipal People's Government, and Steve Stewart, the chief brand innovation officer of Leka, You Lin, member of the Standing Committee of the CPPCC Hubei Provincial Committee of Industry and Commerce, vice chairman of Hubei Federation of Industry and Commerce, secretary of the Party Committee of Hubei Garment Chamber of Commerce and chairman of Cat Man Group, Edith Keller, founder and chief operating officer of Karin International, Weng Rongjin, chairman of Yiwu Socks Association and chairman of the board of directors of Langsha Holding Group, Guo Wuwen, chairman of Guangdong Hongxing Industrial Co., Ltd. and vice chairman of underwear committee of China Textile Commerce Association, Zhang Shengfeng, Vice Chairman and Executive Director of Metropolitan Beauty, Cheng Zuming, Executive Vice President of Shenzhen Sichuan Chamber of Commerce, founder of Metropolitan Beauty China Holdings and Guangdong Qiyue Future Technology Co., Ltd., Xu Ning, Secretary General of Zhejiang Seamless Weaving Industry Association, Ou Julun, Executive Chairman of Zhongshan Xiaolan Town Chamber of Commerce, and Wu Gang, President of Dongyang Knitting Industry Association, Wei Zhiqiang, President of Yanbu Underwear Industry Association, Nanhai District, Foshan City, Jason Paul McCarthy, former dean of fashion design and fashion marketing department of Parsons Design Institute, and chief operating officer of WeDesign, Yusuf Talib, President of Indian Underwear Industry Association, Qu Jing, Vice President and Secretary General of China Knitting Industry Association, Vice President of China Garment Association, Lu Shaobo, President of Guangdong Textile Association, Hu Zhibin, President of Shenzhen Underwear Industry Association and Chairman of Zhongrui Smart International Holdings Co., Ltd., Nino, CEO of Tassus Exhibition Group Asia, Zhang Qing, CEO of Tassus China, Zhang Fengwei, Executive Vice President and Secretary General of Shenzhen Underwear Industry Association and other guests attended the opening ceremony, as well as representatives from various industrial clusters and professional markets across the country Representatives of key enterprises and media friends watched the unprecedented underwear exhibition and jointly opened the 18th China International Brand Underwear Exhibition.

Hu Zhibin, president of Shenzhen Underwear Industry Association and chairman of Zhongrui Smart International Holdings Co., Ltd., delivered a speech. The Shenzhen Municipal Party Committee and the Shenzhen Municipal Government attach great importance to the development of fashion industry and have always taken various measures to promote high-quality development of fashion industry from a strategic perspective. Last year, Shenzhen released the Shenzhen Fashion Industry Development Plan (2021-2025), and the modern fashion industry was officially listed as one of Shenzhen's "20+8" key industrial clusters. Shenzhen will further improve the level of creative design, enhance brand influence, continuously improve the industrial ecosystem, form a new pattern of high-end supply of "Shenzhen Design", "Shenzhen Brand" and "Shenzhen Products", and build a modern fashion industry cluster with international competitiveness and market influence. Shenzhen Underwear Industry Association will effectively play a leading role in the industry, give play to the advantages of taking root in the industry, serving enterprises, assisting the government, and gathering joint forces, build a service enterprise development platform, continue to build a platform for China (Shenzhen) International Brand Underwear Exhibition and China Underwear Culture Week, and guide enterprises to pay more attention to original design and independent brand construction, Promote the high-quality development of the fashion industry and actively integrate into the domestic and international double cycle. The 18th China International Brand Underwear Exhibition, covering 200000 new products and good products in the industry and more than 1500 source manufacturers, showcased new brands, new retail, new technology and new materials in the industry at home and abroad, helped underwear enterprises to look forward to new trends and seize new opportunities. During the exhibition, fashion releases, industry ceremonies, annual competitions and high-end forums were held to make commerce and trade more humane and diversified, Let people fully feel the charm of fashion leading. China Underwear Culture Week has always shouldered the platform responsibility of "Let Chinese culture influence the world, let Chinese underwear go to the world!" to promote the continuous integration and development of underwear culture! We will continue to promote the inheritance and innovation of underwear culture, and believe that China's underwear industry will certainly usher in a broader development space and a better future.

Cai Ying, secretary of the Guangming District Party Committee of Shenzhen, delivered a speech. China Underwear Culture Week, adhering to the mission of promoting underwear culture and promoting the development of the industry, created a stage for Chinese culture to connect the world, and became a window for Chinese underwear brands, especially Shenzhen underwear brands, to go global. At this underwear culture week, Guangming will host a series of theme activities such as Hongqiao Sports Fashion Release Show, SIUF International Super Model Finals, etc. The competitiveness and brand influence of Shenzhen's underwear industry have always been in the forefront of the country. In June last year, Shenzhen identified the modern fashion industry as a strategic emerging industry to focus on in the future. The development of the underwear industry ushered in a new opportunity. As the underwear industry cluster in Shenzhen, Guangming has cultivated a group of well-known enterprises, such as Virgin, whose output value exceeds 1/3 of the city's total, and exports account for 70% of the city's total. It is a model for the upgrading and development of high-end, fashionable and branded traditional industries in the city. Firmly support the underwear industry to become bigger and stronger, introduce special planning policies, and focus on creating underwear industry clusters in core regions. Support the new paradigm of "headquarters+R&D design+brand marketing+lighthouse factory", introduce and cultivate a number of high-quality enterprises and well-known brands at home and abroad, make every effort to build a modern fashion industry cluster, provide the greatest help for the development and growth of fashion underwear enterprises, brand value leap, and jointly promote digital upgrading.

Zheng Xuan, a first-class researcher of Shenzhen Municipal Bureau of Industry and Information Technology, delivered a speech. In recent years, the Shenzhen Municipal Committee and the Shenzhen Municipal Government have implemented the decisions and deployment of the CPC Central Committee and the work requirements of the provincial party committee and the provincial government, and issued a series of policies and measures to promote the transformation and upgrading of the fashion industry. In June 2022, Shenzhen issued the Action Plan for Cultivating and Developing Modern Fashion Industry Clusters in Shenzhen (2021-2025), which incorporated the modern fashion industry into the city's "20+8" industrial system and built an all factor ecosystem covering leading enterprises, key projects, innovation carriers, talent resources, etc. In February this year, Shenzhen issued the Implementation Plan for Digital Transformation of Shenzhen Modern Fashion Industry Cluster (2023-2025) to build a "1+N" digital innovation system of "Shenzhen Modern Fashion Industry Cluster Digital Transformation Empowerment Center+Industry Cluster Area, Industry Digital Service Platform".

Xia Lingmin, secretary-general of the China Textile Industry Federation and president of the circulation branch, delivered a speech. This China International Brand Underwear Exhibition is an important exhibition activity in the textile industry after the epidemic, which will play a huge role in promoting the development confidence of enterprises, increasing trade and investment cooperation, and expanding market consumption. The three-year epidemic and the complex external environment have brought enormous challenges to economic development, and the textile and clothing industry has also grown under the pressure of moving forward in difficulties. Since this year, the whole industry is stepping up the implementation of the guiding spirit of the 20th National Congress of the Communist Party of China, accelerating the green and high-quality development of industrial science, technology and fashion, accelerating the construction of a modern industrial system, and striving to make a unique contribution to the textile and clothing industry for the Chinese style modernization. In the process of scientific and technological innovation, brand promotion, green development and digital transformation of the textile and clothing industry, it is hoped that Shenzhen textile and clothing industry can continue to play a leading role in demonstration and drive the upgrading and development of the whole industry. At the same time, we also hope that China International Brand Underwear Exhibition and Underwear Culture Week will continue to grasp the new trend of global fashion industry development and improve the cultural leadership; Strive to create a fashion ecology with Chinese characteristics, world influence and era characteristics, and expand the value space of underwear fashion. Guide the digital transformation of the underwear industry from R&D, design, production and manufacturing to the whole chain of brand marketing; Provide the market with rich, high-quality fashion products to meet the new expectations of consumers for a better life. In order to promote the high-quality development of the industry and build China's textile and clothing industry into a major driver of the world's textile technology, an important leader of global fashion, and a strong promoter of sustainable development, we have made contributions.

After the opening ceremony, the opening show opened, attracting a flood of visitors. The [Habitat] 2023 'International Underwear Fashion Trend Release Site presented wonderful model shows for underwear people.

Immediately after the opening show, all the leading guests, led by the sponsor, visited each exhibition hall to learn more about the challenges and needs faced by the exhibitors at present, the exhibition situation of each section of the exhibition, and gave very instructive industry and policy suggestions, pointing out the direction and enhancing confidence for the development layout of the exhibitors and the sponsor in the new year.

　 Summit Group Talk about the Way to Win the Brand

SIUF China International Brand Underwear Exhibition has always taken the sustainable development of the industry as its own responsibility, always leading the new direction of the development of the underwear industry, and becoming a grand event for innovation and breakthrough of underwear industry practitioners. China Underwear Culture Week, adhering to the mission of promoting underwear culture and promoting the development of the industry, aims to promote the international exchange and development of global fashion industry brands and cultures, and create a stage where Chinese culture links the world. From April 18 to 21, 2023 China Underwear Culture Week will be held in the Guangming venue, with one show, one competition and one exhibition. Show, is the bright scenery infinite, is also the future of everything. The competition is a charming stage for supermodels and also an international track. Exhibition is the artistic connotation of fashion and the healthy attitude of life. It is the original mission of the industry and the bright future of the industry. The combination of underwear industry and Guangming District has brought a new atmosphere to the underwear industry and regional development.

Today's "Innovation and Development Forum for Smart Quality Manufacturing of Close fitting Clothing", "New Retail Conference of China's Underwear Industry", "Community Group Purchase Supply Chain and Selection Conference" and other summit forums were held during the exhibition, and many heavyweight guests were invited to explore the difficulties, pain points and opportunities encountered in the current underwear market. The audience was full of guests. Next, the "Trend Light" forum area of Hall 2, the "Physical Light" forum area of Hall 6, and the "Live Light" forum area of Hall 8 invite industry leaders to discuss the future trend of the underwear industry, conduct in-depth dialogues and exchanges on the development of the underwear industry, and impact the future direction of the underwear industry in a multi-dimensional, multi-dimensional and all-round way, It provides the most wonderful interpretation of the development of the underwear industry under the "new economy", and discusses the current situation and future of the industry, live short videos and other aspects, sharing many cutting-edge cases.

　　 Fashion Show Shocks Senses and Gathers Brand Power

In the three days of the exhibition, [Honeycomb Technology Leading the World] Cat Man Technology Underwear Global Release Show, SANTONI Santoni 28 needle Ultra fine Wool Weaving Show, [Heng] 2023 International Knitting Fabric Fashion Trend Release Show, B-SKIN Variety Underwear Show, [Infinite] Kaidiya Brand Special Show and a series of wonderful brand shows were presented; [Fei · Young] 2023 Charming Oriental China International Underwear Creative Design Competition, [Fun · Enjoy] 2023 Charming Oriental China International Home Garment Design Competition, SIUF 10th Season International Supermodel Competition and other series of activities will also add rich colors to this exhibition.

　　 The industry honor award is imminent

The Golden Belly Bag Award, the annual award ceremony of China's underwear industry, is a grand event with high status and high expectations, The award ceremony of "Golden Belly Bag Award" will be awarded to industry leading enterprises "The annual cutting-edge brand of China's underwear industry, the annual caring public welfare brand of China's underwear industry, the annual top ten innovative brands of China's underwear industry, the annual top ten ingenious manufacturers of China's underwear industry, the annual preferred supply chain of China's underwear industry, the annual top ten Dalian Lock brands of China's underwear industry, the annual channel new force of China's underwear industry, the annual influence MCN of China's underwear industry The annual commercial value anchor of China's underwear industry and the annual consumer trust store of China's underwear industry were awarded, in order to recognize and thank enterprises for their outstanding contributions to the development of the industry in the past year. At the same time, a licensing ceremony was held for strategic partners and 27 provincial and municipal branches of SIUF China Underwear Channel Business Alliance. In addition to industry recognition, this award ceremony was interspersed with wonderful brand show performances, and the five major brands of Italai, Yumei, Yifen, Aimilai, and Meijia Meinong became the highlight of the whole award ceremony!

As a platform carrying the great mission of promoting the development of China's underwear industry, SIUF has become the largest professional brand underwear exhibition in the world after 18 years of tempering and forging. Based on the international perspective, looking at the global pattern, it creates a "China's, the world's" value platform, and let China's underwear go to the world!

The highlight of the first day has come to an end. In the next two days, many peak forums, brand special shows, joint shows, two major design competitions, the tenth season SIUF International Supermodel Competition (finals) and other activities are eagerly anticipated and can't be missed!

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