Local Hot Spot: Shandong Launched The Theme Activity Of "Optimizing Supply And Creating Beautiful Products" For Modern Light Industry And Textile

On April 27, the 2023 national textile and clothing "optimizing supply to promote upgrading" kick-off meeting was held in Weihai, Shandong Province, and the Shandong modern light industry and textile "optimizing supply to create beautiful products" theme activity was launched simultaneously. Throughout the year, Shandong will focus on four major sectors to carry out 61 key activities to accelerate the high-quality development of light industry and textile industry in the province in the two-way promotion of supply and demand.

This is the first time that the Ministry of Industry and Information Technology has put the national textile and clothing special activity in Shandong. Shandong's modern light industry and textile industry is large in scale and has a good foundation. It has many domestic industry leaders and "single champion" enterprises. It is understood that last year, as the first stop of the Ministry of Industry and Information Technology's 2022 "three products" nationwide tour, 14 departments including the Provincial Department of Industry and Information Technology and the Provincial Department of Commerce jointly carried out the "new light industry and textile enjoy life" modern light industry and textile "three products" consumption season activities, and organized 5 major themes and more than 70 activities as a whole, The turnover reached 13.5 billion yuan, becoming a characteristic brand leading the industrial development of the province.

"At present, the series of 'stable growth' policies continue to be effective, and the potential of domestic demand continues to be released. The textile and clothing industry needs to seize this window period of brand pattern adjustment to play a greater role in stabilizing growth, expanding domestic demand, and stabilizing external demand." Guan Xiaoyan, director of the Light Industry and Textile Industry Division of the Provincial Department of Industry and Information Technology, said that on the basis of the strategy of increasing varieties, improving quality, and creating brand "three products" last year, Focusing on the upgrading trend of high-end, fashionable, personalized and branded consumption, Shandong has determined four major directions this year, namely, strengthening research and development, optimizing design, promoting digital transformation and expanding the market, and will help enterprises improve their ability to adapt to the market, lead the market and create the market through a series of targeted measures.

The "seamless shirt" in the hands of Lutai textile workers looks "very similar" to ordinary shirts, but no stitches and sewing threads can be found - by selecting environmentally friendly polymer hot-melt adhesive materials suitable for pure cotton fabrics, "welding" replaces sewing, which has higher seam strength and is more comfortable to wear. In response to high-end demand, high-tech empowerment is essential. In the "New Light Textile Strong R&D" activity, Shandong will organize 13 activities, including the promotion of new technologies, new achievements and new models in the textile and clothing industry, the China Textile Technology and Equipment High end Forum and Shandong Textile and Clothing Industry Taishan Summit, relying on major technological breakthroughs in the industry, We will promote the precise docking of supply and demand of innovative resources between schools and enterprises, transform and implement a batch of innovative achievements, and promote the large-scale production of innovative products.

As a major economic province, Shandong gives the first impression of being stable, while the textile and clothing industry has fully demonstrated the fashion and creativity of Shandong in recent years: the Han clothing industry in Caoxian County has promoted the national trend from domestic to overseas, The masks of "Han Feng Xiangyun" and "Happy Eyebrow" worn by athletes at the Winter Olympic Games were developed and designed by Shandong enterprises. In the "New Textile Design" activity, Shandong will organize 13 activities, including the China International Costume Design Competition and the China Shandong Brocade Industry High Quality Development Forum, and organize enterprises to visit and study in places where international and domestic fashion resources converge, Promote the in-depth connection between manufacturing enterprises in clothing, furniture and other industries and design colleges and professional institutions in the province to solve the problem of decoupling design resources from manufacturing enterprises. At the same time, it will also launch a number of creative design works leading the fashion trend through fashion exhibitions and events.

A corner of the world, connecting to the world - The vertical ecological supply chain platform for textile and clothing of Dishang Group links more than 4000 suppliers of surface accessories and more than 500000 surface accessories resources around the world for consumers to select and place orders according to the fashion trend. According to Zhu Hongtao, Deputy General Manager of Dishang Group Co., Ltd., it is through the application of "3D clothing digital design technology", "optical 3D measurement system" and other advanced technologies that Dishang ODM (independent research, development, design and manufacturing) business has accounted for 95% of exports, realizing the transformation from OEM production to digital design and manufacturing. Through the "New Light Textile Promotes Digital Transformation" activity, Shandong will implement the "Digital Light Textile" talent training plan, promote the establishment of the National Textile and Garment Intelligent Manufacturing Industry Education Alliance and implement the "Smart Manufacturing One to One" plan for light textile, rely on professional institutions to provide professional guidance for enterprises in digital transformation, and solve the difficult points in the process of digital transformation. This year, Shandong will also implement the "help enterprises connect" plan for light textile, promote upstream and downstream enterprises of the industrial chain to go to the platform and use the platform, and meet the demand of personalized customization for diversified supply chains.

In recent years, the new economy of e-commerce, channel flattening and other multiple factors resonate, and textile and clothing enterprises are facing unprecedented opportunities in developing larger markets. "With the recovery of consumption, the most important thing for enterprises at present is to try every possible way to expand the market and grab orders. Therefore, 'New Light Textile Market' is also the most important part of this year's activities, and 23 activities will be carried out, including home textile 'Call' New, and Qingdao International Furniture Exhibition." Listen to Guan Xiaoyan's introduction, Shandong will launch the special action of "excellent thousands of enterprises, famous quality products" to expand the market of new light textile, organize well-known enterprises and high-quality products to participate in the exhibition, expand the market and promote in groups, explore and carry out the "Super Origin Festival" activity of Shandong light textile together with e-commerce platform, and work together to create a new business card of "Shandong New Light Textile".