Flatten Eyelashes: From Small To Large, "Pry" The World

China's eyelash industry, as the most potential beauty industry, how to do a good job in transformation and upgrading, how to use digital and intelligent to build a production and marketing platform for the world's eyelash industry chain, how to make the eyelash capital go out of the country and become famous all over the world? On May 5, the CPPCC Pingdu Municipal Committee set up an exchange platform for members and entrepreneurs, and some CPPCC members went to Qingdao Beauty Online New Economy Industrial Park to investigate and explore the answers to the questions.

Han Songming, member of the CPPCC Municipal Committee and chairman of Qingdao Beauty Online New Economy Industrial Park, said that the beauty eyelash industry is a traditional and characteristic industry with a long history and deep industrial foundation, accounting for 70% of the global production share and driving more than 60000 jobs.

"The dazzling array of small eyelashes on the shelf has driven the employment of more than 60000 people, which can be said to be 'small eyelashes, big industry'." Wang Quan, member of the CPPCC Municipal Committee and secretary of the Party Committee of Qingdao Vocational College of Engineering, sighed. "From the perspective of vocational education, in the future, building an industry university research practice base can be put on the agenda to connect talent cultivation in colleges and universities with the actual needs of enterprises." He suggested.

There are more than 5000 enterprises in Pingdu, most of which are "family workshops". There are many problems of "small workshops", such as decentralized production, small scale, single operation mode, etc.

"Entering a new stage of development, solving these problems and promoting the transformation and upgrading of traditional industries with characteristics has become a trend." Yu Xiaoyi, member of the Standing Committee of the CPPCC Provincial Committee and chairman of the board of supervisors of Xinhuajin Group, said that the research and development of intelligent equipment for the production of false eyelash industry should be accelerated, the research and development technology of raw materials should be upgraded, and efforts should be made to build an eyelash raw material production cluster; Keep pace with the times, integrate beauty design, seek breakthroughs under the general trend of consumption upgrading, and transform to the middle and high-end direction.

Today, hundreds of cases of "Pingdu made" false eyelashes travel across the sea every day, becoming a hot commodity in Japan, South Korea, Europe and the United States. The consumption demand of eyelash products such as false eyelashes has increased rapidly, and the eyelash products have become a continuous popular product.

"At present, we should seize the opportunity and focus on creating new brands abroad." Lu Kailin, member of the CPPCC Municipal Committee and chairman of Qingdao Raytheon Technology Co., Ltd., suggested integrating advantageous resources, cultivating industrial chain systems, and further standardizing industrial development and improving product added value by strengthening innovation leadership, scientific and technological support and other measures.

Gao Rong, member of the CPPCC Provincial Committee and secretary of the Party Leadership Group of the Municipal Red Cross Society, believes that the key is to create the brand effect of Pingdu's eyelash industry, so that everyone can think of Pingdu first when they mention eyelashes.

"Since the 1970s, the eyelash industry in Pingdu has gradually developed, from scratch to break the ice, and from small to large," said Wang Fujun, chairman of the CPPCC Pingdu Municipal Committee. "The CPPCC Pingdu Municipal Committee will continue to build an exchange platform for enterprises and members, help to realize the" string beads into a chain "of this special industry, and strive to become a gathering place for Chinese and foreign beauty enterprises." The origin of beauty brands and beauty quality assurance place will create a new model of industry city integration development, so that the beautiful business card of "China's beauty products (eyelashes) industry capital · Pingdu" will have greater influence on the world stage.