Liberalism Of New Youth, CHINISM X MATNUT Co Branded Shoe Design

For the first time, Chinese fast fashion brand CHINISM has cross-border cooperation with Chinese shoe brand MATNUT, bringing CHINISM X MATNUT co branded flat shoes blood tk series products, embedding a free and frank attitude towards life into classic shoes, and interpreting the boundless integration of pragmatism and texture aesthetics.

Explore the boundary of fashion trend, CHINISM's first cross-border shoes

As a fast fashion brand in China, CHINISM has always been based on the concept of "Made in China", simplicity and comfort, and interprets the trend and fashion through diversified ways of expression. CHINISM insists on providing senior wearing experience for the young generation, while also constantly trying to extend the brand category. This crossover is the first time that CHINISM has launched footwear products, which not only reflects CHINISM's precise perception of mainstream trends, but also reflects CHINISM's determination to achieve the goal of "providing users with a full scene wear scheme".

CHINISM X MATNUT

Based on the same spirit of challenge and innovative attitude, CHINISM and MATNUT hit it off and collided with this cross-border cooperation with the theme of "unrestrained and free to follow".

The blood tk flat shoes and board shoes launched in this cross-border cooperation take simplicity, comfort, easy wearing and easy matching as the starting point, take into account the needs of leisure, commuting and other multi scene matching, and hope to convey to users through the product the lifestyle of "being bold in pursuit of exploration, but also maintaining freedom and frankness".

Everyday is unusual, simple is not simple

The shoes jointly created by CHINISM X MATNUT have three colors: black, fog grey and khaki.

In terms of details, the shoes fully demonstrated the brand concept of "simplicity, comfort and versatility" of both sides. The shoes selected the classic shoes with strong recognition of MATNUT. There was no exaggerated logo on the shoe body. Only the CH brand logo on the heel and the logo logo on the tongue reflected the identity of the joint name.

It is worth mentioning that the shoe body is made of suede cow leather, which is not easy to wear but also soft and comfortable. The sole is made of latex foam insole, which is not tired after a long walk. The convex outsole design can not only increase the height of the sole, but also improve the overall level of the shoe.

Create a sense of sophistication in simplicity, balance fashion and comfort. This co branding of CHINISM reflects the brand's outstanding ability to solve the problem of multi scene clothing selection and matching for the young generation. From clothing to shoes, it provides users with an all-round wear scheme.