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Cross Border New Retail Textile And Clothing Industry Ushers In New Challenges In The Z Era

2023/5/22 16:56:00 40

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　　 In the afternoon of May 18, the theme salon of "smart manufacturing trend, printing and leading the future" was held at the China Garment Science and Technology Innovation Institute in Linping District, Hangzhou. The event was hosted by the China Garment Science and Technology Innovation Institute and hosted by Kangli Digital. The activities focus on different dimensions such as fashion brand clothing, AI design, digital printing, cross-border and new retail, and jointly discuss the opportunities and challenges brought by the Z era to promote the new development of the textile and clothing industry! ?

　　 "2021 is a turning point year. Many rules in the past are no longer suitable, and the monopoly of big factories has gradually weakened. In the future, it will rely on the character, cognition, ability to integrate resources, and private domain flow." The founder of Blue Limit, Chao Shu, shared the theme of "national trend, trend, trend industry and trend economy", through the gradual development of trend industry, It has driven the prosperity of the whole social economy, and at the same time, it has also met the personalized and independent consumption needs of the younger generation of consumers. And the new consumer groups have also greatly strengthened their ability to pay for the pursuit of trends, which forces enterprises to constantly improve their own quick reaction ability.

　　 Hou Jue of Zhejiang University of Science and Technology took brocade as an example in the theme sharing of "Pattern Style Innovation Design of Artificial Intelligence". Through artificial intelligence scanning and analysis of fabric, the image can be layered and color separated, and then through the steps of automatic color combination and fabric pattern recognition, the fabric simulation diagram will be generated finally. After the experiment, the fabric simulation picture printed by the digital printing equipment is compared with the real brocade product, and there is no difference between it and the place one meter away. The fabric processing through artificial intelligence technology can greatly retain the authenticity of fabric and other patterns, and bring the best designs and products to the market at the lowest cost!

　　 In the theme sharing of "new development and new trend of Amazon fashion cross-border e-commerce", Linda, senior manager of Amazon's key account expansion and operation, said that the main battle fields of cross-border e-commerce fashion categories are concentrated in the United States, Japan and Europe, and the main categories are outdoor sports, cutting-edge brands, comfortable homes, etc, As for consumer trends and preferences, Linda also analyzes them one by one through the different characteristics of different countries and says that enterprises focusing on fashion brand categories need to pay particular attention to style quick reflexes and product uniqueness in the Amazon platform.

　　 Chen Manli, Marketing Director of Kangli Digital Asia Pacific Region, introduced in detail the different reference cases of brands and retailers, licensors, cultural and creative enterprises and online celebrities in the context of smart fashion in the "smart manufacturing trend, leading the future actual case sharing", to show that SMEs have their own unique solutions under the condition of ensuring quality, It is found that China's IP co branding has a huge commercial market. With the spread of Tiaoyin and Xiaohongshu, young people in the Z era, as the largest consumer group in the fashion industry, are paying more and more attention to differentiation, as well as clothing. The differentiated cultural and creative economy has created about 11 billion dollars of clothing related business in North America, and Kangli provides digital printing services for these enterprises.

　　 Lu Wenjun, the founder of Shanghai Shimutang Cultural Development Co., Ltd., showed us the convenience and uniqueness of AI design patterns through the theme of "the combination of art and technology - the innovative application of generative AI in printing design", so as to better assist designers in creating art. Lu Wenjun said in the sharing that through decades of deep cultivation, Ten Mu Tang has accumulated a large number of high-quality partners, and has initially possessed the rapid response ability of small batch and high quality in the textile industry (scarves, T-shirts, sweaters, pillows, etc.). Among them, the Israeli Kangli digital printing system is particularly worth mentioning, which provides designers with more high-quality processes and services for their creative realization.

　　 Wu Yan, CEO of Hangzhou Yi20 Sports Science and Technology, shared the theme of "flexible customization supply chain of sportswear", introduced the diversity of Yi20 sportswear products and the process method of establishing flexible customization supply chain in detail, and showed you customized supply chain solutions that improved production flexibility and did not significantly increase costs through the case sharing of Yi20, It plays a key reference role for sportswear enterprises in the industry to build their own flexible supply chain. ?

　　 After the wonderful theme sharing, Meng Qingyang, General Manager of Kangli Digital China, announced the official establishment of Kangli Digital Business Innovation Center. Hong Junwei, Director of Business Development of Kangli Digital China, gave a detailed introduction to Kangli Digital Business Innovation Center, and said at the meeting that the business innovation center aims to accelerate the innovation and development of Kangli. In the future, the Business Innovation Center will focus on e-commerce creation and plan to incubate 10-15 innovation projects within three years to provide new technical support and professional services for the textile and clothing industry.

　　 Finally, the guests visited the Kangli Digital Printing (China) Experience Center, and Li Xin, the application manager of Kangli Digital in China, demonstrated advanced equipment such as Kangli Atlas MAX POLY. This equipment adopts digital direct spray watermark free printing and dyeing process, which can print photo realistic patterns on clothing, minimize material migration, achieve on-demand sustainable polyester spray printing capability, apply to all kinds of fabrics, and can print prints with excellent hand feel and lasting freshness, ensure stable product quality, and truly realize flexible customization. And the XDi technology of Atlas Max Poly digital printing machine can print different planes or even 3D three-dimensional onto different fabrics, such as T-shirts, coats and daily necessities.