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Anta'S Brand - Anta Youth'S First Store Opened In Chengdu

2023/6/2 14:14:00 0

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 Recently, Member of China National Garment Association—— Anta (China) Co., Ltd Brands Anta Youth's first store in China was officially opened in Chengdu IFS. As the first offline experience space for Anta teenagers, Chengdu IFS Store adopts the design concept of "future arena", which is full of future science and technology and sports atmosphere. As a sub series launched by Anta Children, Anta Teenagers mainly provide professional sports technology equipment for 7-16 year olds. In addition to running, basketball and other common sports, Anta Teenagers are characterized by covering the current popular emerging sports, such as skiing, outdoor, figure skating, rhythmic gymnastics, fencing, etc. As With the new sub series of Anta Children, Anta Youth is committed to bringing "the spirit of sports beyond oneself" to every teenager: with the equipment strength of the national team and innovative technology, create professional sports shoes and clothing equipment according to the sports characteristics of teenagers, so that teenagers are not afraid of competition challenges and help them achieve good results. At the same time, Anta teenagers also hope to pass on the concept of environmental sustainable development to teenagers: whether using biodegradable fabrics on some products or cooperating with WWF to carry out environmental protection activities, they all aim to "let the seeds of nature take root in the details of life of the new generation".

Different from many sports equipment stores, Anta youth sub series are positioned to comprehensively meet the needs of more emerging sports segments of the new generation. The reporter saw at the Anta Youth Chengdu IFS store that consumers can not only buy professional youth sports equipment such as running, basketball, outdoor sports, but also find equipment for skiing, rhythmic gymnastics, figure skating, fencing and other emerging sports.

Behind this is the change of youth sports trend. With the continuous promotion of the national double reduction policy and the implementation of the Compulsory Education Physical Education and Health Curriculum Standards, more children return to the stadium from the classroom, and the category of their physical education curriculum has been greatly expanded. Many new and challenging new experience projects, such as flower skating, roller skating, rock climbing, fencing, have quietly appeared in the physical education curriculum of young people, It is loved by teenagers.

Chengdu has natural advantages in consumption potential and youth sports. In the past five years, the average annual growth rate of Chengdu's total retail sales of consumer goods was 0.9 percentage points higher than that of the whole country. In May, Chengdu issued and implemented the Action Plan of Chengdu to Promote Consumption, Boost and Upgrade the Construction of an International Consumption Center City, guiding Chengdu to expand domestic demand, promote consumption and accelerate the construction of an international consumption center city. In the Consumption Action Plan, combining Chengdu's comparative advantages and future industrial development trend, we proposed to "create ten characteristic consumption scenes", and promote the construction of ten consumption scenes, including international fashion shopping and sports events.

Chengdu has a strong consumption background and strong business operation ability. With the opportunity of the Universiade, youth sports consumption will become a wind outlet.