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Chinese Fashion Spirit: Zhang Lingli And Her "Aunt Shaoxing"

2023/7/18 12:14:00 0

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　　 What will you do when you are 70? For many people, the age of 70 means that they are no longer required to contribute to GDP and expected to work hard. It also means that life has changed from a major drama to a monologue, rarely being watched again.

　　 However, this 70 year old "Shaoxing Aunt" has made a difference. On a social platform, she has silver hair and hundreds of thousands of fans. Every time she shares about her dress and daily life, it is effortless, but she always attracts more and more followers. This may be because the simple and elegant, ordinary and mellow sparkling daily life she presents after years of immersion makes the public feel the beauty within reach. In this way, the jacquard craft and easily cut clothes worn by the aunt began to be strongly called by fans for "linking".

　　 All accidents that have happened are inevitable

　　 There is no such thing as chance in this world. All accidents that have happened are inevitable. It turns out that the real identity of "Aunt Shaoxing" is the royal craftsman of Zhang Lingli, a designer with top fashion honors. She is an expert in embroidery, craft and fabric, and can be called a master tailor.

　　 As a recognized designer, Zhang Lingli once won the Best Fashion Women's Wear Award and other honors for the brand she worked for. She has also been invited by the Korea World Cup Organizing Committee on behalf of Chinese designers to hold special release activities for the World Cup together with other famous designers.

　　 As an outstanding designer, she needs a talented team to help her realize her design dream. And "Aunt Shaoxing" is a member of Zhang Lingli's team, responsible for handling embroidery, crafts and fabrics. She is highly skilled, with rich experience and exquisite skills. Her existence adds more delicacy and uniqueness to Zhang Lingli's design.

　　 Talking about the opportunity to build an online celebrity "Aunt Shaoxing", Zhang Lingli said that in the past few years, she has been experimenting with e-commerce and online live streaming. Especially for designer brands, they need to be seen by more people. In addition, the image and temperament of "Aunt Shaoxing" is also the IP she is looking for.

　　 Zhang Lingli recalled that when she first met "Aunt Shaoxing", she was like a fresh and soft jasmine, thin and white, gentle and non-verbal, and was born in a Yue embroidery family, knew jacquard craft, and had good dress taste. She had a quiet existence like years, which was exactly what Zhang Lingli saw as New Oriental Romanticism. So Zhang Lingli began to cooperate with "Aunt Shaoxing". The first shot lasted for half a year, delivering the true and profound oriental beauty to people. Now "Aunt Shaoxing" has become popular.

　　 Everything that happens must be accidental

　　 The so-called necessity is also the result of accident. When designers need to link works full of creativity and talent to consumers, and when "Aunt Shaoxing" is increasingly urged to "link up", Zhang Lingli also naturally starts the next step.

　　 Zhang Lingli said that "linking" is the easiest thing at the technical level, but the most important thing is to position the style of clothing. Her work has always insisted that consumers should be free from any constraints, flexible and free. Although they are tired of life, they are still spotless, and have a unique fireworks in the thousands of red clouds.

　　 At present, Zhang Lingli is going to implement the style in a certain type of main style style, covering simple and unique structure, loose and smooth silhouette, exquisite details displayed in simple to simple, unique labels, etc. She stressed that the studio will create a collection of designer brands. At present, more than 10 designer brands have been gathered to recommend to consumers the clothes and related products of the unique "natural class" in cities such as "Shaoxing Aunt", which advocates nature and ease. The so-called natural color class is "to return to the essence of clothing, find the cutting structure, abandon the cumbersome and cumbersome, and reproduce the natural taste".

　　 Not thinking about the past, not afraid of the future, this is also the Chinese fashion spirit that Zhang Lingli and her "Aunt Shaoxing" want to express.