Regional Economy: Jiangsu Guanyun Creates A Development Highland Of "Integration Of Two Industries" Of Chinese Theme Clothing

In recent years, the industry represented by theme clothing in Guanyun County has developed rapidly, realizing the evolution of e-commerce park, R&D and production park, and modern logistics park from scratch, forming a relatively complete featured apparel e-commerce industry chain. Guanyun theme clothing industry began in 2005. As a well-known production and sales base of theme clothing in China, Dongwangji Town has more than 200 large-scale theme clothing manufacturers and sales outlets, with nearly 30000 employees. The sales of theme clothing in the town account for more than 40% of the national sales, with an annual sales of more than 4 billion yuan. It is a "characteristic town" of Lianyungang City.

Focusing on the overall development of the theme clothing industry characteristics, Guanyun started the construction of the theme clothing industry park, planned the pattern of "one town, three parks and two districts" (one town is the characteristic industry town, three parks are the theme clothing intelligent garden, e-commerce park and logistics park, and two districts are the exhibition and trading area and living supporting area), and opened a new chapter in the development of the theme clothing industry in Guanyun.

In accordance with the development concept of characteristic industrial towns of "special and strong industries, combined functions, small and beautiful shapes, and new and dynamic mechanisms", Smart Garden will build high standard industrial parks by referring to the design standards of national 4A level scenic spots. In the first phase, there are 59 standardized plants, covering an area of 120000 square meters, including double row plants, single building plants, and elevator plants, which fully meet the R&D, design, production, processing, display and sales of small and medium-sized enterprises. At present, the first phase has been officially delivered, 110 enterprises have signed contracts, with a sales area of 70000 square meters, 80 enterprises have settled in, and 12 enterprises have been put into operation. After full completion, more than 10000 sets of equipment such as automatic cutting beds, flat cars and full-automatic flow production lines will be purchased, with an annual production of 80 million pieces of theme clothing, JK clothing, bachelor's clothing and other clothing.

With e-commerce entrepreneurship incubation as the core, the e-commerce park focuses on the upstream and downstream of the e-commerce industry chain related to theme clothing, providing enterprises at different development stages with a full element industrial service system of big data, cloud services, incubation, industry university research transformation, and creating a functional platform integrating digital e-commerce, exhibition trading, and cross-border trade. At present, the town living room and 6 entrepreneurial studios have been built, and the operating units have settled in. Jiangsu (Guanyun) High end Textile Talent Conference and Theme Clothing Industry Development Conference, Guanyun Theme Clothing E-commerce Industrial Park Investment Promotion Launch Conference and "Guanyun Weimi Cup" Jiangsu Clothing Academy Design Competition have been held successively "The Night of the Romantic City of Guanmi Supermodel" and 518 e-commerce carnival in Guanyun Theme Clothing Industrial Park, "Hundred Enterprises and Thousands of Gangs Gather in a Town" and a large-scale special job fair in Guanyun Theme Clothing Industrial Park.

At the same time, it is planned to build a logistics park, which mainly serves the logistics warehousing of Guanyun County theme clothing enterprises, focusing on the Internet e-commerce express logistics business. The intelligent screening function can effectively reduce the logistics costs at the supply chain end, and ensure the fast and efficient circulation of products. Comprehensive supporting areas such as restaurants, hotels, business streets, residential areas and trusteeship will be built.

Guanyun will promote the theme clothing e-commerce park, smart manufacturing park and logistics park in an integrated way according to the theme clothing industry layout and park construction planning, provide more powerful support for the cluster, intensive and cluster development of the theme clothing industry in Guanyun, promote the theme clothing industry in Guanyun to move towards a larger scale and a higher level, and focus on cultivating a new growth pole for economic and social development in Guanyun. We will continue to promote the "integration of the two industries" and build Guanyun "the capital of China's theme apparel industry" and a global theme apparel industry research and development, production, exhibition and trading center.

(Source: Xinhua Daily)