Science And Technology Refresh Chinese Men'S Wear! Septwolves X China Fashion Designers Association Will Jointly Release The "2024 Fashion Jacket Fashion Trend White Paper"

　　SS23 China International Fashion Week The upcoming China International Fashion Forum, an important part of the Fashion Week, with the theme of "Science and Technology Renew Chinese Men's Wear", will be held on September 9 in Beijing 751D · PARK The fashion corridor was held grandly. During the forum, Seven Wolves will jointly launch the 2024 Chinese Fashion Jacket Fashion Trend White Paper with the Chinese Fashion Designer Association for the second time, which is an upgraded release after the first Chinese Fashion Jacket Fashion Trend White Paper last year.

Gather professional strength and analyze the development trend of the industry

In August 2021, Seven Wolf We started in-depth cooperation with the Chinese Fashion Designers Association, established the "Seven Wolves · Chinese Jacket Fashion Trend Research Center", and released the White Paper on Chinese Fashion Jacket Fashion Trend at the SS23 China International Fashion Week in September of the next year, which made a historical summary of Chinese fashion jacket categories, and analyzed the development status of China's clothing industry The development context and cultural aesthetics of jacket categories, as well as the in-depth analysis of the popular trend of jacket design, fully demonstrate the authority and professionalism.

Return to consumer demand and drive Chinese brands to refresh

Continuing the authoritative and professional positioning of the first white paper, this year Seven Wolves, with the brand new positioning of "jacket expert", released the "2024 Chinese Fashion Jacket Fashion Trend White Paper" at the China International Fashion Forum, which analyzes Chinese consumers' perception of jacket clothing from the three major sectors of fashion style, crowd research and design trend, and combines life sports There are nine themes in the three life scenes of commuting administration and life leisure, and the fashion trend of men's clothing is analyzed and disassembled from multiple perspectives. During the writing process, the content team went deep into top fashion design colleges and universities such as China Academy of Fine Arts and Donghua University, conducted in-depth interactive interviews with young consumer groups, and invited more than 30 people from domestic mainstream colleges and excellent designer teams to participate.

Brand strategy upgrade, seven wolves refresh with technology Chinese men's clothing

In 2023, Seven Wolves will launch a brand new strategic upgrade, focusing on building age free, multi scene series of products, insight into consumption pain points, starting from the four key words of quality, environmental protection, science and technology, fashion, with a more inclusive version, age free design, differentiated functions, combined with functional science and technology fabrics, high-tech manufacturing processes, and smart black technology to refresh jacket products. Seven Wolves will also comprehensively expand the depth and breadth of cross-border, strongly link military IP and internationally renowned designers, create brand co branded products with more sense of design, topic and value, and make the brand positioning of "jacket expert" of Seven Wolves more popular.

The launch of the 2024 White Paper on the Fashion Trends of Chinese Fashion Jackets was highlighted with the theme of science and technology, aiming to promote the deepening of the transformation of the men's wear industry and form a historic intersection with the transformation of the consumer market and the transformation and upgrading of the industry. What new vitality will the upgraded white paper inject into the fashion industry? Expecting.