Disrupt The Industry. It'S Time For Adidas To Launch The Brand Light Racing Shoes ADIOS PRO EVO 1, Which Weighs Only 138G

(Shanghai, September 14, 2023) adidas held a new Running shoes The exclusive press conference officially launched ADIZERO ADIOS PRO, a light racing shoe in adidas brand history EVO 1。 This product is supported by a number of adidas innovative technologies, and on the basis of providing strong energy rebound, its weight is historically controlled at 138g. Previously, Kenya's famous general Peres Jepchirchir's debut in the 2023 British Great Northern Race Shoes , won the women's championship. More lightweight Running shoes Designed to help create faster speed, a group of elite athletes will cooperate with ADIZERO, which aims to subvert the industry, in the upcoming multiple marathon events ADIOS PRO EVO 1 strives to challenge human limits together.

　　 ADIZERO ADIOS PRO EVO 1: The future of lightweight racing shoes

"Milestone" innovation

In the process of research and development, the design team tried to achieve the balance between weight loss and strong performance, and finally achieved an innovative breakthrough of weight reduction of at least 40% compared with other racing shoes of adidas brand. “ADIZERO ADIOS PRO EVO 1 Reflects the story of "there is no impossibility". Our goal is to create a serious runner like and full of technical content Racing shoes At the same time, the 138g weight of this pair of running shoes is also unprecedented in adidas brand history. " Patrick, vice president of adidas products Nava said, "In order to achieve our goal, we have considered almost every element of running shoes to optimize and upgrade technology to reduce the weight of our products. This running shoe is specially designed for outstanding marathon runners to help these ambitious runners run faster in the race. We are looking forward to seeing athletes in the Berlin Marathon and other marathon grand slam events this fall Upper foot ADIZERO ADIOS PRO EVO 1。”

　　 Racing shoes The "milestone" breakthrough of 138g weight was jointly created by adidas with a number of innovative technologies. After rigorous experimental verification, the design team improved and optimized the structure, and for the first time in adidas products, moved the forefoot upswept point to 60% of the midsole, thereby improving forward inertia and running economy, and bringing smooth rolling feeling to runners.

The product midsole adopts LIGHTSTRIKE with special adjustment PRO foam. The foam is made by non compression molding and other cutting-edge manufacturing processes, which can bring strong energy rebound for runners while reducing weight, and strive to stimulate runners to run more strongly.

ADIZERO ADIOS PRO EVO 1 also adopts lightweight design in the upper and configuration, among which, the new LIGHTWEIGHT UPPER lightweight mesh upper and simple design present ultra light and transparent effect on the visual level. German runner Amanal Petros said after experiencing that "from the psychological level of runners, this running shoe is very light in the upper foot feeling and visual perception, which is very important." The product adopts the brand-new adidas cutting-edge outsole technology to bring good traction to runners. In addition, the shoe also further optimizes and reduces weight by removing the insole, aiming to make runners worry free to speed up and make every effort.

Champion witness

　　ADIZERO ADIOS PRO EVO 1 From the initial design to the final launch, we have experienced the tests of many global athletes and collected feedback on product improvement from them. Peres, gold medal winner of women's marathon in Tokyo Olympic Games, 2021 New York Marathon and 2022 Boston Marathon Jepchirchir said "ADIZERO ADIOS PRO EVO The lightness of 1 is something I have never experienced before. I am confident to use this pair Running shoes Win the next marathon grand slam! " Tigist, who created a personal PB in the Berlin Marathon last year and finally won the top Assefa also means ultra light ADIZERO ADIOS PRO EVO 1. You can focus on the game itself, "I can't wait to wear these shoes Standing on the starting line of the Berlin Marathon, and launching an impact on defending the championship. "

*ADIZERO ADIOS PRO EVO 1 is not currently sold in the Chinese market.