Fujian Shishi Government Supports The Establishment Of A Platform To Open Up The Industrial Chain
Fujian Shishi is a famous textile city, gathering more than 8000 textile footwear and clothing and supporting enterprises, with more than 160000 employees. However, in recent years, due to the changes in domestic and foreign market demand, many textile enterprises in Shishi are facing difficulties in development to varying degrees. In the face of severe situation, local enterprises continue to innovate and make breakthroughs, empower with technology and intelligence, and "go out of the circle" with differentiation.
In a garment enterprise in Shishi, Fujian, workers are busy working on 10000 orders for export. This is a batch of clothes specially customized for European and American customers. In addition to personalized needs such as style and color, clothing design has also done enough detail, and many scientific and technological elements have been integrated into the production.
Zhuang Xiaoqing, head of Shishi Yibicheng Garment Technology Co., Ltd.: The temperature of the air conditioning clothing can be adjusted through two small air conditioners, and the temperature is between 0 and 25 degrees Celsius; The intelligent heating clothes are mainly heated with graphene. According to the requirements of customers, the maximum temperature can reach 50 to 60 degrees Celsius.
"Installing electric fans" and "building air conditioners", these "little mysteries" hidden in clothes, are manifestations of diversified demand in the terminal market. The person in charge of the enterprise told the reporter that in the past, most traditional clothes needed to be designed one year in advance, and cross season sales in the second year, which not only lagged behind in style, but also easily overstocked inventory. The rapid changes in the consumer market in the past two years have forced enterprises to carry out more personalized and intelligent clothing design.
Zhuang Xiaoqing, the person in charge of Shishi Yibicheng Garment Technology Co., Ltd.: We used to have a traditional production capacity of about 300000 pieces a year, but now we make smart clothing, which is more than a million pieces a year. At present, customers are still scrambling for goods, and the company is also increasing its efforts in production.
It is precisely because of its efforts in differentiation and intelligence that the revenue of this enterprise has been growing by 60% in recent years. In another company that produces sweating clothes, the latest products are also being produced more and more.
Wang Chaoguang, the production director of Shishi Sweat Clothing Trade Co., Ltd.: This kind of clothes can make people sweat quickly after wearing it, so we call it "Sweat Clothing". Although the weight of a set is only about 500g, its air permeability is very good, which is due to its material and design.
Wang Zhaoguang told reporters that some fight athletes used to wear PU coated clothes, which were very stuffy and airtight. The enterprise has set up a special laboratory for materials and patterns to continuously research and develop new fabrics and designs.
Wang Chaoguang, the production director of Shishi Sweat Garment Trading Co., Ltd.: There is a small design on our clothes. The logo turns white when the body temperature rises and black when the body temperature drops, which can effectively monitor the body temperature. At the same time, our fabric has a honeycomb groove design, which can reduce the skin area of the fabric, and also can be more breathable. Our sales performance in the international market this year is very good. From January to September, our overseas sales increased by 48% year on year.
Today, this sweatshirt has been exported to 78 countries, including the United States, Russia, Canada, etc. The reporter found in the investigation in Shishi that in order to meet the needs of market diversification and personalization, it has become the consensus of enterprises to constantly innovate, research and develop, and carry out intelligent transformation and upgrading. Here, there are nearly 30 intelligent workshops and 95 new intelligent production lines. More than 60% of enterprises above designated size have begun the process of digital transformation.
Digital transformation helps "small order quick reaction"
During the investigation, the reporter found that with the transformation and upgrading of the traditional textile industry, the mode of mass processing with supplied materials disappeared, and "fast" and "change" became the key words of clothing production. In the past, traditional garment manufacturing enterprises spent less than half a month, and more than a few months from ordering to leaving the factory. Now, the enterprise has realized "small order fast reaction" through digital transformation, and the answer is that the fastest time is seven days.
In less than an hour, the studio sold more than 100 pieces of clothes. These clothes involve more than a dozen styles, with different colors and sizes, resulting in small orders with multiple batches and few batches that need quick delivery.
In the production workshop less than five kilometers away from the broadcast room, the workers made a "quick response" according to the order. Lin Lin, the person in charge of the enterprise, told us that this is the "small order quick reaction" method launched by the enterprise to adapt to market changes. When busy, three or four new styles need to be changed to make it. Before that, the enterprise had always followed the route of mass production. When the "small order quick reaction" was first implemented, the workers were very uncomfortable.
In response, Lin Lin finally formed a "small group". The "Small Order Group" is composed of more than 20 teachers with seven or eight years of front-line work experience, who are specialized in testing small batch orders and dealing with various emergencies of "many types and a few" orders.
Cao Jianliang, head of the small order team of Shishi Kabin Garment Manufacturing Business Department: At the beginning, we really didn't adapt because the styles changed too quickly in a short time. However, after the establishment of Xiaodan Group, we will now arrange our troops. Who is best at what to do, learn from each other's strengths and complement each other's weaknesses. After slowly running in, the overall speed will improve. Now a new sample garment will be made in one day at the earliest. Our current salary is also a piece rate model, as well as post subsidies and skill subsidies. It is still a model of more work, more pay.
In Lin Lin's garment manufacturing enterprise, small orders currently account for 70% of the total. In addition to setting up a "small order group", she is also working hard to improve equipment efficiency.
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The enterprise invested more than 60 million yuan to open up six floors and renovate the intelligent production workshop. The workshop has set up a number of targeted professional production lines, such as a small production line for shirts and T-shirts with 5 to 6 people; Pants use production lines of 8 to 10 people, and each hanger is equipped with a chip to facilitate system tracking.
Lin Lin, head of Kabin Garment Manufacturing Business Department in Shishi, Fujian Province: The man-machine work station diagram can show the current number of hangers on the work station. If the number is abnormal or extremely large, we can find out the problem in the process at the first time, and will carry out on-site solutions and dredging.
In this enterprise, which mainly produces sportswear for export, they upgraded the production line. The same assembly line can undertake the production of multiple types of clothing, thus greatly improving the efficiency of "small orders".
Zhao Wenhong, the person in charge of Pengtai Clothing in Shishi City: AI data algorithm first aggregates our small orders into large orders, and then automatically sends workers to each employee. Combining their own expertise, it accurately matches each employee, so that employees can finally achieve the same efficiency of making small orders as large orders. At present, the efficiency of small orders has not decreased, but also increased by more than 40% compared with the traditional large orders.
The government supports the establishment of a platform to open up the industrial chain
The faster delivery, the more competitive. The reason why Shishi's garment enterprises can respond to the industry trend of "small orders and quick reaction" is the result of a series of innovative measures such as the joint efforts of local relevant departments and enterprises, early layout, digital transformation and upgrading, and building a smart industrial enterprise service platform.
In order to facilitate the digital transformation of enterprises in the industrial chain, as early as two years ago, the Department of Industry and Information Technology of Shishi City established the "Smart Shishi Industry and Information Technology Platform". Enterprises can release all kinds of order requirements on the platform to achieve rapid docking of resources and information. At present, more than 1750 enterprises have completed archiving on the platform.
Wu Feixiang, Deputy Director of Shishi Municipal Bureau of Industry Informatization and Science and Technology: The platform has also collected more than 10000 pieces of data from multiple departments such as ICT and finance, formed data assets, and built a complete system for the government, industry and enterprises in terms of upstream and downstream information in the supply chain, supply and demand docking, industrial policy release, financial services, talent services, etc.
Lin Hongnan, President of Shishi Textile and Garment Industry Alliance: If these enterprises in the whole region can work together, our fabrics, auxiliary materials, printing and dyeing must be accelerated, or the acceleration at the manufacturing end will not solve the problems of the entire industry.
The "circle of friends" of the industrial chain built by the smart Shishi ICT technology platform enables enterprises to quickly share digital information, coordinate upstream and downstream industrial chains, and improve the digital collaboration efficiency of the garment supply chain in terms of accessories, designers, factories, etc.
Mai Zhilin, Marketing Director of Shishi Wanhang Garments Co., Ltd.: After we register on this platform, we can click the smart matching port for enterprise orders. Just enter the product name, industry category, order quantity and other relevant information, and the platform will help us match the corresponding partners in a timely manner. At this time, we only need to do business docking. Basically, we can achieve zero latency.
Zhao Wenhong, Deputy General Manager of Pengtai Garments in Shishi City: We manage all suppliers through the way of whole system collaboration. The incoming materials of the suppliers in the system, whether there is any delay in the whole incoming materials, which supplier it is, and the current production status can be reflected one by one.
The digital transformation makes the enterprise information on the industrial chain more smooth, thus greatly improving the efficiency. In this intelligent factory, cloth effect can be presented in 5 seconds through 3D scanning; It only takes three days from ordering to finishing.
Since 2019, the Shishi City Industry and Information Technology Department has invested nearly 10 million yuan every year to encourage enterprises to purchase digital production equipment. Last year, Shishi Municipal Government invested more than 5 billion yuan to build a digital garment industrial standard park covering nearly one thousand mu. This year, the local government also released a number of measures to help private enterprises develop in a high-quality way, and rewarded and subsidized benchmark enterprises in digital transformation.
Wu Feixiang, Deputy Director of Shishi Municipal Bureau of Industry Informatization and Science and Technology: In 2022, our textile and clothing industry will achieve an output value of more than 85 billion yuan, with a year-on-year growth of 6.6%. Next, we will promote the transformation and upgrading of the whole textile and clothing industry chain, online and offline collaborative transformation, and improve enterprises' customized production capacity, "small order quick reaction" ability and adaptive innovation ability. (Head Office reporter Qiao Yamei, Han Zhitao, Chen Hexiang, Zheng Hao, Fan Benhui)
(Source: CCTV News Client)
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