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It Was Listed As One Of The World'S Top 500 Brands For The First Time! Bosiden Became The Pride Of Chinese Clothing Brands

2023/12/19 17:04:00 0

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Top 500

December 13 local time

Ranking List of World Top 500 Brands in 2023

Announced in New York, USA

A total of 48 Chinese brands were included in the list

Leap to the third place in the world

Bosiden brand ranked 462

Become the only selected brand in the clothing field in China

Demonstrate outstanding innovation and brand influence

　　 The World's 500 Most Influential Brands is exclusively prepared by the World Brand Lab, and its evaluation is based on the brand's world influence. The three key indicators of brand influence are Market Share, Brand Loyalty and Global Leadership. The World Brand Lab gave a comprehensive score to more than 8000 well-known brands around the world, and finally launched the world's most influential 500 brands.

　　 It is the 20th year for the World Brand Lab to prepare the World Brand Report. The total number of countries selected in 2023 is 32. This year, the World Top 500 covers 47 industries. China (including Hong Kong, Macao and Taiwan) was newly listed as six brands, namely Poly, TikTok, China Huadian, TONGWEI, CNAF and Bosideng.

　　 As a world-famous brand down clothing enterprise, Bosiden has focused on the down clothing field for 47 years, committed to promoting the transformation of down from a single thermal function to a scientific, fashionable and green one, and providing more professional and fashionable down clothing products for consumers at home and abroad. In recent years, in the face of the changes in the past century and the impact of many unexpected factors at home and abroad, we have clearly defined the strategic direction of "focusing on the main channel, focusing on the main brand", adhered to the brand led development model, and continued to strengthen the core competitiveness of brand leadership, product leadership, retail upgrading, and high-quality rapid reaction. Enterprise revenue and net profit have reached a record high for six consecutive years, Demonstrate the strength and development toughness of Bosiden brand.

　　 Especially in the practice of "three transformations" and the construction of a powerful brand, Bosiden, based on brand genes and consumer insights, positioned the brand with a global perspective, continued to consolidate the brand image of "the world's leading down jacket expert" by participating in New York Fashion Week, Milan Fashion Week, London Fashion Week, China Brand Day and other major brand activities. Integrating brand strategy, creative vision, public relations experience, digital intelligence content and other ways, through the strategy of brand campaign and booming product sales, consumers' awareness and reputation of the brand are constantly deepened.

Milan da Vinci Manor's first Chinese brand show

Five classic series are remodeled and upgraded to light up the world's most beautiful snow scenery

　　 At the same time, in combination with consumer preferences and behavioral characteristics, we will integrate international forward-looking high-quality resources, layout new ecology for modern industrial development, upgrade and innovate quality processes, and expand the aesthetic boundary of Chinese down jackets. Accurately develop different series of products to meet the needs of consumers in different scenarios. Innovative products such as Summit series, windbreaker and down jacket, comfortable outdoor series, new generation lightweight down jacket, high goose down three in one rush jacket and down jacket have won many awards in the domestic and international design field, winning the favor and recognition of the mainstream consumer groups of the times. In September 2023, Bosiden staged a global fashion show in Milan Da Vinci Manor. With the design concept of "more variety, more fashion, more warmth", Bosiden redefined the lightweight down jacket and set off a "wave of innovation" in the field of down jacket.

Bosden's flagship store in London has become a landmark of fashion "clocking in"

　　 Bosiden also accelerated the deep integration of the digital economy and the real economy, promoted brand transformation and upgrading, and established a warm connection with consumers. Focusing on improving the quality and efficiency of single store operation and branch operation, through digital empowerment, an operational closed-loop with multi-channel touch, accurate insight analysis, and differentiated content interaction is formed to improve the shopping experience and value of members. As of September 30, 2023, the number of fans and members of Bosiden brand on Tmall and JD platforms has exceeded 37.6 million and 14.6 million respectively; The total number of fans on the dither platform also exceeded 9 million.

　　 At present, the first mention rate, net recommended value and reputation of Bosiden brand rank first in the industry. For 28 consecutive years, the sales volume of Bosiden down jacket in the Chinese market is far ahead, selling well in 72 countries such as the United States, France and Italy. The scale (sales volume, sales volume) of down jacket ranks first in the world, and it has become a landmark brand for Chinese clothing to move towards the middle and high end of the global textile value chain.

　　 At present, changes in the world, times and history are unfolding in an unprecedented way. Both the world and China's consumer markets are undergoing profound adjustments and changes. Gao Dekang, founder of Bosiden brand and chairman and president of Bosiden Group, said that brand is the highest leadership for enterprise development, and brand confidence is the greatest cultural confidence. Bosiden will adhere to the long-term principle and value creation, based on people's new needs and expectations for a better life, move from a single sales scale leader to a global leader in brand integration, build a world-class enterprise and a global leading brand, and build the core competence of the enterprise to operate steadily and through the cycle, Write a new chapter of "world down jacket, China Bosideng, leading the new trend".