The General Meeting Of Shenzhen Underwear Industry Association And The 2024 Spring Festival Annual Meeting Were Successfully Held

On January 12, the third general meeting of Shenzhen Underwear Industry Association and the 2024 Spring Festival Annual Meeting were held in Sheraton Hotel, Greater China, Shenzhen. Lin Yunfeng, President of China Knitting Industry Association, Zhang Feimeng, Secretary of the Party Leadership Group and Director of Shenzhen Municipal Bureau of Commerce, Tan Dai, Member of the Party Leadership Group and Deputy Director of Shenzhen Bureau of Industry and Information Technology, Wu Huan, Member of the Standing Committee of Futian District Party Committee and Director of the United Front Work Department of Shenzhen, Wang Fangcheng, Member of the Party Leadership Group and Deputy District Head of Shenzhen Guangming District Government, Gao Lin, First Secretary of the Joint Party Committee of Shenzhen Federation of Social Organizations, Member of the Party Leadership Group of Shenzhen Federation of Industry and Commerce Feng Dechong, full-time vice chairman, Qu Jing, vice chairman of China Knitting Industry Association, Chen Tongxuan, executive chairman of Guangdong Textile Association, You Lin, member of the Standing Committee of the CPPCC Hubei Provincial Committee, vice chairman of Hubei Federation of Industry and Commerce, secretary of the Party Committee of Hubei Garment Chamber of Commerce, and chairman of Catman Group, He Bingxiang, chairman of Guangdong Underwear Association and founder of Orinon Group, and Wang Wei, executive vice president of the School of Arts of Tianjin University of Technology, Hong Qingchun, President of Jinjiang Swimwear Industry Association, Li Deming, Secretary of the Party Committee of Yinglin Town, Jinjiang City, Hu Zhibin, President of Shenzhen Underwear Industry Association and Chairman of Zhongrui Smart International Holdings Co., Ltd., and other leading guests attended the scene.

　　 01

Gather new potential energy and burst new energy

As an important role in promoting the development of underwear industry, Shenzhen Underwear Industry Association has been committed to the development of regional brands of underwear in Shenzhen since its establishment, actively building bridges linking enterprises, government and society, deeply understanding the current situation of industry development, insight into market consumption trends, and providing a stable backbone for promoting industry development and building a good industry ecology.

After years of hard work, Shenzhen Underwear Industry Association has twice won the title of "Shenzhen 5A Social Organization". In September 2014, "Shenzhen Underwear" won the title of "National Industrial Cluster Regional Brand Pilot Area" issued by the Ministry of Industry and Information Technology of the People's Republic of China, and in October 2016, it won the title of the first batch of "National Industrial Cluster Regional Brand Construction Demonstration Area" issued by the Ministry of Industry and Information Technology of the People's Republic of China (only 6 in China); In 2020, the Association won the title of Shenzhen SME Public Service Demonstration Platform issued by Shenzhen SME Service Bureau.

At the third general meeting of the third session of Shenzhen Underwear Industry Association, the deputy secretary of the Party Working Committee of Shenzhen's two new organizations, a member of the Party Leadership Group of Shenzhen Civil Affairs Bureau, the secretary of the Party Committee of Shenzhen's social organizations Li Wenhai, Director of Shenzhen Municipal Administration of Social Organizations, pointed out in his speech that "Shenzhen underwear industry, as one of the important fields of our modern fashion industry, from early OEM to building independent brands, and then to guiding the development trend of Chinese underwear, can not be separated from the hard work of Shenzhen Interior Garment Industry Association." In the past year, the Association, through centralized display Continue to build the regional brand of "Shenzhen underwear" by means of national tour exhibitions; Through holding industry competitions, we have explored excellent talents and improved the level of creative design in the industry; Launch innovation projects such as R&D center and live broadcast base to boost industrial upgrading and innovation; Organize delegations to participate in exhibitions at home and abroad, and help enterprises expand domestic and foreign markets. A series of measures have steadily improved the competitiveness and brand influence of Shenzhen underwear industry and made it famous. He hoped that Shenzhen Underwear Industry Association could adhere to the leadership of Party building, strengthen the organizational coverage and influence of the Party, continue to play the role of "communicating with the government, developing industries, enabling enterprises, and driving innovation", and make greater contributions to Shenzhen's building of a fashion city with international influence.

At present, "China (Shenzhen) International Brand Underwear Exhibition", which was organized by Shenzhen Underwear Industry Association, has become a very large-scale and influential global underwear exhibition, and has been listed as one of the brand exhibitions supported by the Ministry of Commerce and Shenzhen. In 2023, the total number of visitors to China (Shenzhen) International Brand Underwear Exhibition will exceed 220000, including more than 80000 professional visitors, and the exhibition will achieve a direct and indirect turnover of nearly 8 billion yuan.

At the meeting, Li Jiangang, Executive Deputy General Manager of Shenzhen Underwear Exhibition and Deputy Secretary General of the Association, announced the highlights of the 2024 Underwear Exhibition. It is reported that in 2024, the exhibition hall of China (Shenzhen) International Brand Underwear Exhibition will cover an area of nearly 100000 square meters. It will present a variety of underwear brand products and create a multi-channel comprehensive exhibition for exhibitors with eight special halls, including the brand comprehensive hall, fashion hall, surface accessories equipment hall, industry cluster hall, e-commerce supply chain hall, and dynamic release hall. At that time, the exhibition will hold the 2024 Charming Orient · China International Underwear Creative Design Competition and 2024 Charming Orient · China International Home Clothing Original Design Competition at the same time, interpret the new trend of underwear fashion with brand fashion release show and regional brand joint show, and hold the fashion gala night, award ceremony, fashion trend show, peak forum Supermodel competition and other eye-catching activities. In addition, through the supply and purchase matchmaking meeting, e-commerce live broadcast selection, original designer brand blocks and other highlight settings, it matches the development needs of current brand exhibitors to achieve greater participation benefits.

　　 02

Decoding "new marketing" and sharing new trends

With China's economic situation becoming better and better, and consumer demand constantly upgrading, the underwear industry will undoubtedly face more fierce market competition. Whether it is emerging emerging new brands, or traditional brands that are looking for youth and digital change in the defensive, they will face more challenges in the new year.

The 2024 Annual Innovative Marketing Forum for the Underwear Industry brings together scholars in the marketing industry, business leaders of domestic leading e-commerce platforms, and elites in the underwear industry to discuss the "new marketing" solution of underwear brands and escort the development of underwear brands.

You Lin, Chairman of Cat Man Group, shares the innovative development path of Cat Man brand in the new era with the theme of "the change and unchanged of the technology cat man's dream of achieving ten billion", and proposes the development goal of Cat Man in the next 25 years, hoping to promote Cat Man to become a great global brand with the leading technology.

　　OIB. Wu Zhigang, the founder of CHINA&Xinrui Brand Research Society, shared his views on how brands and traffic games can win growth in an uncertain era with the theme of "product certainty - brand growth in the era of traffic games". He believes that the most definite element of brand is commodities, and only by giving strategic value to commodities can enterprises be profitable and invincible for a long time.

Li Yuting, the marketing manager of the commercial clothing accessories industry of the Treble Engine, reviewed the innovative play of the underwear industry in the Treble Platform in 2023, and shared the marketing layout strategy of the Treble Platform in 2024, with the theme of "content co creation, from a new start", to help the underwear brand upgrade with "new content, new field, and new business" and to leverage the global traffic.

Junyi, the head of Xiaohongshu's commercial underwear industry, shared the new strategy of grass planting and transformation in Xiaohongshu's underwear industry with the theme of "Xiaohongshu's surging trend and taking advantage of the trend", and explained how to use Xiaohongshu to complete the whole link of grass planting and transformation and drive brand growth by analyzing the trend of underwear industry and sharing real cases.

Shen Zehong, manager of TikTok shop cross-border e-commerce indoor sleep category, shared how to rely on TikTok shop to achieve sales growth and brand building. He answered the main concerns of enterprises one by one from platform entry, traffic growth, policy support, talented people bringing goods, domestic delivery, actual sales and settlement, and helped businesses expand new cross-border channels.

　　 03

Meet new challenges and share new opportunities

At the Spring Festival Gala, Hu Zhibin, President of Shenzhen Underwear Industry Association and Chairman of China Ruirun Investment Management Co., Ltd., delivered a speech. He pointed out that Shenzhen Underwear Industry Association has gone through eleven years of spring and autumn steadily. Over the past 11 years, the Association has made unremitting efforts, pioneering and innovation to help build a more era leading Shenzhen brand strategic task and make positive contributions to promoting the sustainable and healthy development of Shenzhen underwear industry around the center of promoting the construction of Shenzhen underwear regional brand. He mentioned that in recent years, guided by the "20+8" modern fashion industry development strategy, Shenzhen has continued to promote the high-end, digital and brand development of Shenzhen's fashion industry, making every effort to build a global fashion industry highland and an international cutting-edge fashion city, which has brought great opportunities for the development of the underwear industry. Looking forward to 2024, President Hu hoped that Shenzhen Underwear Industry Association could gather industry strength, actively advocate enterprises to "seek a way out and develop through innovation", at the same time, strengthen communication and exchange between enterprises, make the underwear industry more united, form complementary advantages of industry enterprises, develop in association, and win together.

Zhang Feimeng, Director of Shenzhen Municipal Bureau of Commerce, pointed out in his speech that after 40 years of development, Shenzhen has become a fashion capital with more complete industry categories, more concentrated original brands, more complete industrial supporting facilities, and more significant scale agglomeration effect. Among them, the underwear industry has the charm of combining traditional and modern, It plays an excellent innovation ability and strong consumption atmosphere in the fashion field. In the face of new consumer groups and consumer markets, the underwear industry can explore ways to further strengthen cross-border cooperation between brands, accelerate the integration and development of product design, cultural creativity, technological innovation and brand cultivation, improve product added value, and activate diversified consumption formats.

At the meeting, Wang Fangcheng, Deputy District Head, introduced the business environment, fashion industry and other policies of Guangming District, as well as key fashion industry projects. He said that Guangming District is speeding up the introduction of several measures to support the high-quality development of modern fashion industry clusters, and will give support in promoting the transformation and upgrading of fashion industry, promoting industrial integration, strengthening the construction of fashion brands, and creating a scientific fashion atmosphere; It is planned to build a modern fashion headquarters base integrating R&D, sales, exhibition and headquarters in the core area of Guangming District, and invite participating enterprises to deeply understand Guangming and share the development achievements of "science and technology+fashion" of Guangming Science City.

Zhang Fengwei, executive vice president and secretary-general of Shenzhen Underwear Industry Association and founder of SIUF Underwear Exhibition, made the 2023 annual work summary and 2024 annual work plan of the Association. Secretary General Zhang Fengwei mentioned that in 2023, the Association adheres to the strategic positioning of "Shenzhen Underwear, Leading China", actively promotes regional brands of Shenzhen underwear through a series of measures, and closely around the "going out" strategy, organizes regional brands of Shenzhen underwear to participate in international exhibitions, such as the "6th 21st Century Maritime Silk Road Expo and the 25th Cross Strait Economic and Trade Fair" "China Textile and Clothing Trade Exhibition (Paris) and Paris International Clothing and Clothing Purchase Exhibition", etc., show the strong fashion power of "Shenzhen underwear" to the world. At the same time, regular industry exchanges are held to strengthen the connection of underwear industry with industry forums, symposiums, summits, etc., and work together for common development. In addition, the Association also actively participates in public welfare activities, such as the national public welfare tour of "Phoenix Dance in China, Heart Clothes Healthy China", which is jointly created by SIUF China (Shenzhen) International Brand Underwear Exhibition Organizing Committee, Heart Clothes Public Welfare Foundation and Shenzhen Xiufu Culture Media Co., Ltd.

In 2024, SUA will continue to do a good job in the regional brand building of Shenzhen underwear, promote the brand building of "Shenzhen underwear", hold the 19th China (Shenzhen) International Brand Underwear Exhibition and China Underwear Culture Week, the 12th Charming East · China International Underwear Creative Design Competition, the 12th Charming East China International Home Clothing Original Design Competition and other exhibitions and events, It also strengthened industry exchanges, participated in the 2024 China Underwear Summit Series Forum, U30 Global Underwear Industry Summit, etc., focused on creating the release of China's fashion trends, promoted the upgrading of underwear consumption, and led the development of global underwear trends.

Licensing Ceremony for New Member Units of Shenzhen Underwear Industry Association

People's Government of Yinglin Town, Jinjiang City&Shenzhen Underwear Industry Association Signing Ceremony

Lin Yunfeng, president of China Knitting Industry Association, said that Shenzhen is the highland for the development of China's underwear industry, the first batch of "national industrial cluster regional brand building demonstration areas" recognized by the Ministry of Industry and Information Technology, and also a national textile regional brand demonstration area in the underwear industry. Under the active promotion of Shenzhen Underwear Industry Association, "Shenzhen Underwear" has visited the United States, Europe, Australia, Africa, London, Paris, New York and other world fashion capitals. China Underwear Culture Week and China (Shenzhen) International Brand Underwear Exhibition hosted by the Association have gradually become a fashion event in China's underwear industry and a "fashion card" in Shenzhen. He hoped that in the future, China Knitting Industry Association and Shenzhen Underwear Industry Association could make persistent efforts to promote the integrated development of underwear design and industrial innovation, and lead the international fashion trend in the future.

Gather together to lead, and all things will be new. Forge ahead and create the future together! The glorious history of the Association has always been inseparable from the support and trust of each member enterprise. In the future, Shenzhen Underwear Industry Association will play a leading role in the industry, adhere to the service concept of "being a good assistant of the government, a good partner of enterprises, and a good leader of the market", promote the underwear industry to glow with vitality, and contribute social organizational strength to China's underwear industry based on domestic and global perspectives.