Deeply Study Men'S Color Matching Aesthetics! Oudu Continues To Improve Its Core Competitiveness And Achieve Brand Development And Upgrading

In the era of consumption upgrading, men's wear There is no doubt that the change of color demand in the market is huge. It is not difficult to find that color is an interesting and controversial topic in clothing product marketing, even affecting the consumer behavior of users.

In the report "Research on the Color Design of Oudu Men's Wear - 2024, the Beauty of Shu Charm" jointly released by Oudu and the Color Research Institute of the Arts and Science Research Center of Tsinghua University (Tsinghua Color Research Institute for short) not long ago, "Chinese traditional color", once again as the core color of Oudu's men's wear products in 2024, will shine in the new season of men's wear products in Oudu. As the first high-end men's wear brand in China that cooperates with the head university professional color research institute to carry out special color research for the men's wear industry, the release of Oudu New Color Report not only continues to tap the professional depth of men's wear color matching field, but also improves consumers' shopping experience; It also explores the high added value behind the products, stimulates the cultural resonance of consumers through "traditional Chinese color - Bashu cultural and artistic color", and realizes the development and upgrading of the brand.

Chairman Mao Weijun of Oudu Group made a speech at the report conference

　　 Inherit Bashu culture, explore new aesthetics of men's wear products, and enhance core competitiveness

Different from the traditional consumption mode, today's male consumers not only focus on brand, price and quality, but also emphasize personality, creativity and emotional expression, and are willing to invest in their appearance. As a garment visual identity element, color has a strong impact on consumers' senses and psychology; The famous 7-second marketing experiment in the United States also revealed the magic of color in commodity marketing: consumers can usually judge whether to buy a product in only 7 seconds, and in this critical 7 seconds, the influence of color is as high as 67%.

It can be seen that continuous and intensive research on men's clothing color matching is a key link for Oudu to comply with the market development trend, deeply cultivate the brand "matching" gene, and enhance the core competitiveness of products. From analyzing the emotional expression of color and masculinity in 2022, to bringing former Gucci designer Plao Smania to launch the autumn and winter co branded series featuring Italian style and rich and elegant colors in 2022, and then to focus on the direction of Chinese traditional cultural colors in 2023 and 2024; The research and application of Oudu in the field of color matching have more deeply integrated scientific and artistic aesthetics, so that the products present a strong spiritual and cultural core and meet the changing aesthetic and personality needs of the consumer market.

As Song Wenwen, Executive Deputy Director of Tsinghua Institute of Color Research, said, influenced by the cultural background and the development of the times, the male clothing represented by the traditional "five colors of China" is not only regarded as a symbol of identity in ancient China, but also endowed with rich cultural connotation in modern China, playing an irreplaceable and inestimable role in expressing value taste and contemporary aesthetics. In 2023, Oudu has carried out product color design and research and development with the theme of Dunhuang art and culture color. This year's Bashu culture and art color is still the category of China's five colors. However, different shades of the same hue will convey different emotions to consumers. When colors are endowed with unique cultural connotations, consumers are more willing to pay for the cultural value behind the products. 　　

Song Wenwen, Executive Deputy Director of Tsinghua Institute of Color Research, was interviewed by Chengdu TV

　　 Cooperate with Tsinghua Color Research Institute to strengthen "production research" cooperation and empower brand development

It is not difficult to see from the current clothing consumption market that China's clothing enterprises are entering the transition stage. The mass and large-scale garment production mode has been unable to meet the personalized needs of consumers. Many men's wear enterprises are exploring the road of brand differentiation development, and are beginning to shift to high-end directions such as product research and development design and brand operation, in order to gain a firm foothold in the competitive market.

Among domestic high-end men's wear brands, Oudu is working hard for China Men's wear brand A standard development sample is provided: based on the current situation that the demand of consumer groups is becoming more and more differentiated, relying on 26 years of understanding of the audience users, the scientific academic theory is applied to the actual product design by cooperating with the leading color research institutions in China to deeply study color matching; It also endows the product with connotation value from the spiritual and cultural level to stimulate consumers' sense of identity, and continues to implant "professional collocation" and "scientific collocation" into consumers' minds as brand synonyms.

　　 Mao Weijun shares the original intention of cooperation between Oudu and Tsinghua Color Research Institute and Oudu matching system

It is worth mentioning that, in addition to relying on authoritative color research institutions to upgrade products and empower brands, Oudu is also exploring the endogenous power of "professional" and "scientific" product matching. Now, Oudu's self-developed matching system has begun to take effect.

Auxiliary matching systems such as "wardrobe matching", "intelligent matching" and "I play matching" have started to operate stably and efficiently. On the service side, Oudu invited Mr. Pan Lide, the godfather of matching in Italy, who once worked as a matchmaker in several luxury brands, to serve Oudu users "one-on-one" as an important core force of Oudu's international matching team. On the sales side, Oudu men's wear matching experience hall, live broadcast e-commerce and other retail models, which mainly focus on green ecological shopping space, have opened up a richer shopping consumption scene for Oudu consumers.

No matter how the consumer market changes, what remains unchanged is that Oudu sticks to the eternal original intention of "matching" Men's wear matching Professional pursuit. As Mao Weijun, chairman of Oudu Group, said at this color report conference, Oudu's vision is to make customers happy, and Oudu's corporate mission is to work hard for Chinese men to wear clothes without trouble. In the future, Oudu will continue to cooperate with professional color research institutions of leading universities in China, focusing on classic business, comfort and leisure Fashion , luxury trend and other styles, explore the diversified dressing needs of modern male consumers, and carve "professional matching" into the brand gene of Oudu, bringing scientific and professional color matching solutions to Chinese men, providing a rich, diverse and comfortable wearing experience.