The Opening Ceremony Of Haining China International Home Textiles (Spring) Expo Was Held

CTEI Net News New year, new scenery, spring breeze, new journey. On March 3, 2024, the first exhibition of China's home textile industry, the 30th Haining Home Textile Expo was grandly opened in Haining China Home Textile City. This home textile expo continues to adhere to the development concept of "one piece of cloth" to "one home", with the theme of "intelligent manufacturing, making home better", through the holding of exhibitions of new home textile products, intelligent textile machinery and equipment and a series of theme activities, Fully demonstrate the cutting-edge achievements, new trends and new trends of home textile fashion, and lead the new development of home textile fashion. On the first day of the exhibition, there were crowds of booths and market shops, and professional purchasers from all over the country came to a fashion feast in the home textile industry. Haining home textile industry developed vigorously as in spring.

The 2024 Haining Spring Home Expo, which has a high industry reputation and great influence in the global textile industry, is the 30th time this year. It aims to better promote and lead the fashion of the home textile industry, the intelligent weaving process, and the internationalization of trade exhibitions, comprehensively demonstrate the new concepts, new technologies, new processes, and new products of the home textile industry in the new era, and lead the new development of the home textile industry, Advocate new fashion of home life; At the same time, it will more effectively promote enterprise cooperation, industrial exchanges and market services.

In the morning of March 3, the opening ceremony of 2024 Haining China International Home Textiles (Spring) Expo was held. Leaders from relevant units such as China Textile Industry Federation, China Home Textiles Industry Association, Zhejiang Returned Overseas Chinese Federation, Zhejiang Provincial Economic and Information Department, Haining City, as well as home textile industry associations and home textile related industry associations from all over the country Representatives and elites from domestic key textile industry cluster areas, textile specialized markets, important purchasers, brand exhibitors, experts and scholars gathered together to explore the direction of industrial development, seek the blueprint of industrial development, and show the driving force of cooperative development.

Under the witness of the participants, Sun Ruizhe, President of the China Textile Industry Federation, Chen Wenxing, Academician of the Chinese Academy of Engineering and President of Zhejiang University of Technology, Xia Lingmin, Secretary General of the China Textile Industry Federation, Yang Zhaohua, Vice President of the China Textile Industry Federation and other leading guests jointly launched the 2024 Haining China International Home Textiles (Spring) Expo, Open a brilliant new chapter of Haining home textile industry.

The opening ceremony was held by Zhang Ruqiang, Vice Mayor of Haining Municipal People's Government host.

Chaocheng Haining Opens a New Track for Home Textile Industry Development

As a world-class home textile cluster pilot area, Haining Xucun is the highland of home textile industry modernization. Haining Family Fair has been held for 23 years since 2001. Over the past 23 years, the home textile industry has been Haining's dominant industry, enriching the people and pillar industry, which has helped Xucun become the first hundred million yuan town and the first ten billion yuan town in Jiaxing, launched the brand of "the world's cloth art looks at China, and China's cloth art looks at Xucun", and achieved a "golden card" of Haining's fashion industry.

"Haining Home Textile is full of confidence, vitality and popularity. Facing the future, we will focus on the 100 billion fashion industry cluster, build the Home Textile City into a comprehensive service platform for high-end fabric industry, and build Xucun into a world-class home textile industry cluster pilot area." Xu Mingliang, Secretary of Haining Municipal Party Committee He said that after nearly 40 years of development, Haining has built the largest production base of home textile fabrics in China and the largest production and marketing center of jacquard home textile in the world, with obvious cluster advantages and production and marketing advantages. Through in-depth cooperation with Zhejiang University of Technology, Haining has established a fashion fabric innovation center, and continued to innovate in fabric design, live broadcast e-commerce, smart logistics and other fields, Through the development of integration of tradition and fashion, it has opened up a new track for the development of home textile industry.

　　 Chen Wenxing, Academician of the Chinese Academy of Engineering and President of Zhejiang University of Technology In the speech, it was mentioned that the national fashion craze represented by "horse face skirt" swept the world. As an important production and marketing base of Chinese horse face skirt, Xucun Village in Haining received the attention of the central media. This is largely due to the accumulation of advanced textile equipment, excellent textile technology, complete production and marketing system and other advantages of Haining as a global jacquard production and marketing base. Last year, Zhejiang University of Science and Technology cooperated with Haining China Home Textile City to jointly build the "Textile Intangible Cultural Heritage Creative Hall", which was successfully opened, and established cooperation with many countries and many national level representative inheritors of textile intangible cultural heritage. Relying on Haining, a hot textile land, the textile intangible cultural heritage creative hall will continuously improve the service functions of the creative hall, helping Haining become a new highland leading the textile fashion.

2024 is a year of further deepening the development of the new pattern of domestic and international double cycle development, and a year of unlimited business opportunities in the reform. Yao Junming, Vice President of Zhejiang Returned Overseas Chinese Federation He said that in this crucial year, the overseas Chinese federation will give full play to its own advantages, as always, work together with Haining to help Haining home textile "go global", "introduce overseas resources", and take overseas Chinese as the bridge, actively build bridges and platforms for the communication between the vast number of home textile enterprises and overseas Chinese businessmen, and help Haining home textile innovation and development.

　　 Chen Jianbo, Executive Chairman of Zhejiang Federation of Commerce and Trade Said that, taking this year's "Year of Consumption Promotion" as an opportunity, Zhejiang Federation of Commerce and Trade will continue to pay attention to the innovative development of finished home textiles, textile clothing and other products in Haining, actively support the continuous transformation and upgrading of Haining China Home Textile City, pragmatically create an integration of market fairs, fairs and trends, and demonstrate the rich business forms, scene innovation A hot and diversified gathering place for high-quality home decoration and living consumption, Haining Home Textile Expo is fully supported to upgrade and continue to focus on and help the prosperity and development of home textile products.

　　 Sun Ruizhe, President of China Textile Industry Federation It is pointed out that over the years, Xu Village has given full play to its regional advantages of combining Hangzhou with Shanghai, and has successfully established the largest production base of home textile fabrics in China and the largest production and marketing center of jacquard home textile in the world. In the new era, Xucun Home Textile continues to play its pioneering spirit, expand space with science and technology, promote upgrading with creativity, and build a new type of industrialization with firm steps. This Haining Home Expo is a strong proof of the development effect of new industrialization of Xucun home textile, and also a positive action to fulfill the requirements of the Central Economic Work Conference on stabilizing expectations and growth.

Focusing on the development of new quality productivity and promoting industrial modernization, Sun Ruizhe put forward the following suggestions for the next development of Haining home textile industry: first, consolidate the foundation and promote innovation, and strengthen manufacturing. Adhere to high-end and value orientation, intelligent transformation and green development. Second, reform the old and reform the new to activate the market. Fit the concept of big health and big home, innovate products and build brands. Third, collaborative innovation and resource allocation. Integrate into the pattern of double circulation and urban agglomeration, integrate advantages and promote coordinated development.

Haining Home Textile New Journey of Upgrading

With an exhibition area of more than 310000 square meters, nearly 2500 source suppliers brought a wide range of featured products, including home textile decorative cloth, sand release, curtains and window screens, wall cloth and bedding products to intelligent textile machinery, intelligent sunshade, window decoration accessories, and hanfu fabrics. Based on the whole industry chain of home textile and the concept of big home furnishing, the exhibition created a one-stop exchange and docking business platform.

On the evening of March 2, the 2024 Haining China International Home Textiles (Spring) Expo Industry Exchange Conference and the launching ceremony of "Haining Home Textiles Cup" 2024 China International Home Textiles Creative Design Competition was successfully held in Haining. Over 20 years of development, the "Haining Home Textile Cup" competition has become an outstanding benchmark in the home textile industry to lead the fashion and shape the trend, and its influence and status can be seen. On the scene, the leading guests jointly opened the 2024 China International Home Textile Creative Design Competition of "Haining Home Textile Cup", which kicked off a new journey of the competition.

On the fertile land of Haining Home Textile, a successful communication and exhibition platform has been built for the vast number of designers in the home textile industry and teachers and students in textile colleges, constantly injecting new forces into the design innovation and development of the industry, and promoting the high-quality development of Haining Home Textile and China's home textile industry.

Jointly sponsored by Zhejiang University of Technology and Haining China Home Textile City, the textile intangible heritage innovation and fashion exhibition of "Intangible Cultural Heritage Oriental ? Jinyun Chaocheng", co organized by the research team of Zhejiang University of Technology's "Brocade Skills Inheritance and Creative Design Seminar" and Haining China Home Textile City's Textile Intangible Cultural Heritage Creative Museum, was unveiled in the form of "exhibition in exhibition", More than 20 representative inheritors of textile intangible cultural heritage projects, textile artists, Haining Zhongfang Fabric Technology Co., Ltd. and other enterprises' textile intangible cultural heritage, textile cultural innovation and other products, as well as various kinds of horse dress, hanfu and fashion fabrics developed and produced by using traditional brocade technology and modern weaving technology, were intensively displayed. With the help of the Haining Home Textile Expo platform, we can better display the creative development achievements of textile intangible heritage, bring new thinking and new ideas to the textile industry innovation, activate the innovation inspiration and creative power of textile practitioners, and then inject new vitality into the industrial innovation.

The upgrading of weaving equipment and the innovation of weaving techniques have brought constant impetus to the innovation of the home textile industry. During 2024 expos, more than 20 textile machinery and equipment suppliers demonstrated various advanced textile machinery and equipment on nearly 2000 square meters, demonstrated weaving on site, explained the constant pursuit of science and technology for the upgrading of the home textile industry, and experienced "smart manufacturing" closely It brings infinite charm to home textile, and comprehensively demonstrates the new technology and new level of "intelligent manufacturing" of home textile.

Explore the future development of home textile from multiple dimensions and perspectives

In the afternoon of March 3, the "high-quality development and trend exploration of the soft decoration industry" China's soft decoration industry high-quality development (Xucun) forum and China's fabric structure trend conference focused on the current hot topics such as industry stratification, technological innovation, whole case single products, and invited well-known professors, industry bigwigs The industry elites discussed the current overall structure of China's fabric industry, as well as the high-quality development status and development path of China's soft decoration industry. The elites of soft decoration design from all over the country gathered in Xucun, walked into the brand exhibition hall, visited Xucun home textile enterprises, deeply understood the representative enterprises of Haining home textile, Haining home textile fashion, product technology, weaving process, etc., felt the diverse categories, exquisite technology and leading technology of Haining home textile products, and focused on the fabric industry of Xucun to carry out in-depth exchanges, Open up the link channel between Haining home textile industry and soft decoration designers, and carry out more precise and in-depth cooperation.

In the new situation, digital transformation has become an important means for the transformation of the home textile industry to enhance the traditional kinetic energy and cultivate new kinetic energy for development. The development of industrial collaboration platform has become the trend of digital transformation. The theme forum of "digital operation, creating a new pattern of home textile" started from three dimensional topics to jointly explore the brand development path of the current digital transformation of traditional enterprises, aiming to further enhance the significant advantages of Haining Home Expo in the industry, continue to drive the upstream curtain brands to help the digital transformation of terminal stores, and effectively adjust the industrial development pattern, Clarify the new development direction of curtain soft decoration in the future.

Live broadcast e-commerce has become an important channel for more and more home textile enterprises to expand their marketing. Many village home textile enterprises draw on the advantages of the industrial chain, accurately "target" the track, and transform "offline characteristics" into "online potential". He who thinks about change has a future. The theme forum of "curtain live broadcast is the present or the future" explores the new ecology of e-commerce live broadcast in a multi-dimensional way from the perspective of industry leaders, provides ideas and feasible paths for the transformation of offline stores, helps traditional curtain and window screening enterprises to enter the "new blue ocean", and continues to empower the construction of "modern construction demonstration area of textile industry cluster".

Take cloth as the medium and overseas Chinese as the bridge. By visiting Haining Home Textile Expo, visiting exhibition halls and factories of brand enterprises, visiting Haining beautiful villages, etc., foreign students who are interested in the textile industry can better understand Haining home textile industry, home textile quality, production technology, understand the development status and future development trend of the industry, and feel Haining's innovation and entrepreneurship atmosphere and customs; Through field visits and exchanges, we will enhance understanding and inject new momentum into the introduction of high-quality talents and the development of Haining home textile industry.

Investigation and exchange on how to develop the traditional manufacturing industry with high quality

In this home textile expo, Jiangsu, Shandong, Anhui, Jiangxi, Fujian, Guangdong, Henan, Shaanxi, Sichuan, Beijing and other provinces and cities home textile consultation conferences, home textile market leaders, important business representatives and other representatives are specially invited to visit and exchange. Through the form of groups, the event of "entering the market, walking the enterprise" is carried out, and learning exchanges are carried out in the form of listening, seeing and field understanding, Discuss the industrial development path and market development trend, vigorously expand brand value, promote industrial upgrading and regional economic development, inject new upgrading and vitality into the development of all parties, and bring greater development opportunities.

After nearly 40 years of development, Haining has now built the largest production base of home textile fabrics in China and the largest production and marketing center of jacquard home textile in the world, forming a complete industrial chain dominated by medium and high-end products, covering production, manufacturing, finishing and marketing, with obvious cluster advantages and production and marketing advantages. Haining is a city of fashion and vitality with unique cultural charm and strong development potential. The vigorous home textile industry strongly promotes the high-quality development of Haining's social economy. In the future, Haining will focus on the 100 billion fashion industry cluster, build the home textile city into a comprehensive service platform for high-end fabric industry, and build Xucun into a world-class home textile industry cluster pilot area.