Song Weilong Parachutes Into Shanghai Fashion Week, And The "Force" Of Mile City Lights Up Shencheng

On March 28, Shanghai Fashion Week On the other hand, a fashion show of "Force Awakening" by the high-tech clothing brand Meilicheng pushed this Shanghai Fashion Week to a climax. The models were dressed in the new down jacket of Meili City, the ice cube sun protection clothes, and the ice cube T-shirt , which not only shows the awakening of scientific and technological energy, but also complements the simple design of its clothing with high-tech materials. The selection of materials and the use of colors together create an amazing sense of wearing hierarchy, which makes the audience feast their eyes. To the surprise of the audience, Song Weilong, as the spokesman of Meili City, came to the scene to support the brand show.

As for the brand concept of Meilicheng, you Bowen, vice president of Meilicheng, introduced:“ Meili City It is a brand new high-tech clothing brand created by Catman Group. It reshapes classic pieces with minimalist aesthetics, innovates clothing categories with scientific and technological functions, and upgrades the wearing experience. The goal is to create a global leader in high-tech leisure clothing. New technology, minimalist art and leisure fashion are the labels of Meili City. "

Site of Meili City Grand Show

"Innovation revitalizes memory, emotion and thought, which is part of the future world of young people. The more concise and technological, this is the beauty of future science and technology. This season we focus on high-tech clothing laboratory, relying on technological functions to call new fashion, upgrade the sense of dress, and create a scene atmosphere of more wear," You Bowen told reporters.

The research and development vice president peak of Meili City further emphasized: "It is not difficult for consumers to see that, at present, whether it is the star down jacket series launched last year or the recently launched sunscreen clothing series, Meili City can find simple lines full of layers in clothing."

The reporter learned that what Hua Gaofeng said Down Jackets It is the style that will be put on the shelves in the winter of 2023. With only 30 days of online service, GMV has broken through the 1000w mark and directly ascended the top 9 of Tmall. It was once the favorite winter clothing of Jinchen, Asa, Song Yanfei, Wu Qianyu and other stars. Just half a year after its launch, half of the entertainment circle has changed into the down jacket of Meili City.

Shen Jianfeng, the general manager of the Down and Women's Wear Division of Meili City, was not surprised by the popularity of winter clothing, He explained: "Our down jackets have a high scientific and technological value in all aspects. For example, 90% of the large white goose down imported from Hungary is used as the material. This goose down is larger than the ordinary goose down, which can effectively prevent the cold outdoor air from flowing inside the down jackets. For another example, in terms of technology, the down jackets of Meili City have adopted the new Thermo Power patent technology, It can easily realize the heating and locking effect. "

Song Weilong watches the show at the Meili City Grand Show

It is the high-tech, fashionable and light outdoor sunscreen clothes that will be put on the shelves in spring in Meili City to carry the traffic code in winter. Its product not only has a UPF sunscreen index of 200+, but also uses the original yarn sunscreen technology, so even if the sunscreen index is repeatedly cleaned, it will not be affected. The outside is also sewed with a LOGO that will change color in case of ultraviolet light, which can be said to give consideration to both aesthetics and practicality. The products cover a variety of styles such as slim fitting, cape, loose fitting, old flower, etc., especially the M8 old flower model newly launched by Meili City. It is a differentiated product created for the market with serious homogenization of sunscreen clothing. Its loose shape can accommodate more bodies, and the convenient storage method can make the sunscreen clothing directly become a backpack, Coupled with Ice Cube's cool sense technology, sun protection clothing can fully combine outdoor sun protection clothing scenes with fashion trends, and create its own popular clothing in this summer.

At the activity of the day, Song Weilong parachuted into the show of Meili City, and his presence directly ignited the atmosphere of the scene. "Handsome, clean and young" has always been the external evaluation of Song Weilong. As an actor, Song Weilong never sets limits for himself. He focuses on each role creation and shuttles between the screen and the light and shadow. His self character and unrestrained nature make him popular with the audience. The overwhelming majority of his fan groups are youth groups, which is also confirmed by the hot scenes at the Fashion Week. The reporter found that the so-called "Force Awakening" emphasizes the integration of innovation and technology. In this unique way, Meili City wants to seize the pain points of the new generation of young user groups, and more skillfully absorb young users as their target audience.

Meilicheng Ice Cube Sunscreen Clothes

An insider on the scene commented: "Meili City is the product of the perfect integration of technology and design, which can make consumers feel the power of innovation. This is often the case for products. The stronger the technology attribute, the more concise the appearance."

The achievements of Meilicheng both inside and outside the industry are obvious to all. It is reported that the fiery ceremony of China Fashion Forum - Young Pioneer Star in 2024 has sent olive branches to Meili City. Meili City has won the award of "phenomenal new brand and emerging brand in the current Chinese fashion market", which is a high recognition and recognition of the creativity and brand concept of Meili City in the fashion field. According to the new plan of Meilicheng, in 2024, more stars will participate in the new products of Meilicheng, which is worth looking forward to.