Home >

Dishang New Product Release Of China International Fashion Week

2024/4/2 18:51:00 11

??? 日本語 Fran?ais English 中文

On March 28, Dishang Group Co., Ltd., Vice President of China National Garment Association The "Dishang Workwear Brand Release and 2024 Dishang New Product Release" was held at AW24 China International Fashion Week. This press conference was jointly held by Dishang Group and Beijing Dishang Innovation Research Institute, which is a new appearance of Dishang's tooling brand.

In this press conference, Dyshang Group exhibited and released nearly 100 sets of new fashionable work clothes in three series, namely, work clothes, school clothes and professional clothes. Let professional work clothes go on the international stage, and let the front-line professional working people become more fashionable, more confident and proud. With an ingenious and impressive warm show, Dishang Group perfectly demonstrated the core concept of "creating extraordinary and ordinary" of Dishang's tooling. It not only expressed the good praise of Dieshang Tooling for creating extraordinary ordinary workers in ordinary jobs, but also deeply demonstrated the firm confidence of Dieshang Group to develop the tooling field and lead the new fashion of the tooling industry.

The new product series tooling released this time focuses on the application of scientific and technological environment-friendly fabrics. While it is practical and functional, it also has the fashion and beauty of the new era tooling, perfectly interprets the fashion trend of the future tooling, and has won high praise from the audience and industry insiders.

With the theme of "light chasing", this season's Dishang Tooling Press Conference presents three series of highlights, namely "twilight", "morning light" and "harmony light".

Dishang Workwear: twilight

Twilight lights up the city and salutes every "city yellow rose". Dishang's work clothes are highly consistent with ergonomics, work habits and dress aesthetics, and maximize the integration of protective functions, comfort and convenience, and industry characteristics, presenting a new clothing style and shape, and establishing and conveying a new image of workers in the new era.

Dishang School Uniform: Morninglight

Clothes carry the Tao and inherit aesthetic education. School uniform is a flowing landscape in the campus. Dishang school uniform interprets the design concept of cutting-edge fashion, science and technology, and green technology. It designs a student equipment system that conforms to Chinese culture and national spirit in the perspective of oriental aesthetics, highlights Chinese characteristics, and interprets the spirit of campus culture. It is committed to meeting students' expectations for youth and encouraging them to pursue themselves bravely.

Dishang Personal Tailoring: Heguang

It is a kind of attitude to live in harmony with the world. Dishang Custom breaks the traditional symbol confinement in workplace wear, integrates comfort and refinement, functional technology and business refinement, and expresses people's more confident and professional attitude in workplace wear, which contains ideals and strength.

As a new brand of Dishang Group, the grand launch of Dishang Tooling in this press conference is particularly eye-catching. Dishang Tooling is committed to building an international first-class national tooling brand, and starting from the actual needs of users, it creates a full scene solution for professional tooling that combines fashion, practicality, functionality and aesthetics.

In the future, Dishang Group will adhere to "digital intelligence" to enable industry development, and constantly build a technological innovation system and a green ecological supply chain. In accelerating the layout of the domestic tooling industry, actively seize the new track, cultivate new momentum, continue to build the Dishang tooling brand, and pool the textile power for the formation of the national new quality productivity.