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Just Optimize And Upgrade The Store Zara Denies Withdrawing From The Chinese Market

2024/4/11 11:20:00 169

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On April 9, regarding the rumor that "Zara will gradually withdraw from the Chinese market", the brand responded: "It is untrue that Zara withdrew from China online. The number of nine stores closed in more than two months is also inaccurate. Zara has closed three stores in Huizhou, Dongguan and Baoshan in Shanghai in the past two months."

Zara said: "We are constantly optimizing and upgrading our stores. By opening more large-scale stores and equipped with efficient digital innovation technology, we are bringing more integrated digital experience to Chinese consumers. Last August, we opened Zara's latest flagship store in Shenyang Joy City, launched flash stores in Shanghai, and launched local co branded series in the Chinese market. This year, the Zara flagship store on Nanjing East Road in Shanghai will be upgraded. At the same time, new flagship stores will continue to be opened in some cities. The Chinese market is an important strategic market for Zara and Inditex. " (Longjing)

Kiki World, a beauty brand that co creates products with consumers, has completed a financing of $7 million, led by New Incubation Ventures, the early investment and incubation department of Estee Lauder, and venture capital fund a16z crypto. Kiki World launched the $29 peel off nail polish Pretty Nail Graffiti in May 2023. This product was jointly created by the brand and its community. Since then, the brand has launched a skin care series, and consumers can vote to determine the key ingredients and release order. Based on its patent platform and blockchain system, consumers can vote for the next product they want to see and provide direction for new products. By participating in this activity and establishing connections with other brand fans, consumers can also get rewards. Kiki co-founder Jana Bobosikova, Brendon Garner and Ricky Chan said in a joint statement: "Kiki regards the Internet and the communities it connects as a creation engine, not just a consumption engine." （L ee）

On April 9, the watch brand HUBLOT Yubo Watch of LVMH Group officially entered Tmall luxury products and opened the official flagship store of the brand. To celebrate its grand opening, HUBLOT Yubo launched the 28 piece Big Bang Soul blue carbon fiber wristwatch on Tmall for the first time. In addition, more than 100 classic watches, such as classic fusion watches, Big Bang series watches and Shaped series watches, have been launched in Tmall flagship stores.

At present, more than 200 luxury brands of Tmall have opened Tmall's official flagship store, becoming the first e-commerce platform to gather the five luxury giants LVMH Group, Kaiyun Group, Chanel, Hermes and Richemont Group. （Lau）

A few days ago, the third Kering Generation Award, the Pioneer Award for Cloud Opening Sustainable Innovation, successfully concluded the overseas sustainable journey of enterprises. The purpose of this learning and exchange trip is to rely on the industry pioneer position of Kaiyun Group, a global high-end boutique group, to empower China's award-winning enterprises, through in-depth experience of Kaiyun's sustainable development ecosystem, to display innovative achievements on a platform of collaboration and co creation, broaden the industry's vision, and link the international network. The 15 day journey covers many European and American sites such as Milan, Florence, Paris and Silicon Valley. As a key project of Kaiyun Group's 2025 core sustainable development strategy, the Kering Generation Award, based in China, has been successfully held for three times so far. The awards are dedicated to recognizing and supporting Chinese start-ups that have responded to challenges in terms of alternative raw materials, green supply chain, retail and use, and circular economy, and have brought positive impacts on the environment and society.

The theme of the third session is "Coming Full Circle". Based on the three dimensions of recycling raw materials, recycling product design and recycling business model, it explores the concept and practice of recycling economy in the fashion industry with full link strategies and solutions that run through the industry and consumer. The members who participated in this overseas sustainable trip came from the top three enterprises and the first and second champion enterprises that stood out from 180 candidate enterprises. （Katherine）

Recently, another landmark brand store of Alexander Wang was officially opened in the Londoner Shopping Center in Macao under the Macao Sands Group.

Alexander Wang brand was founded in 2005, and its influence in the fashion circle is reflected in its unique design style and avant-garde fashion concept. The brand is famous for its simple, modern and traditional design style, which combines fashion with practicality and is favored by young consumers. Its design style is bold and avant-garde, daring to break through the traditional boundaries, showing a new fashion concept, bringing many surprises and innovations to the fashion circle.

The newly opened direct stores are located in shops 1012 and 1013 on the first floor of Londoner Shopping Center in Macao, marking the great success and sustainable development of the brand in the fashion industry. It not only displays the brand's design creativity and fashion concept, but also provides customers with a unique shopping experience. It is a fashion shrine that can not be missed by brand followers and fashion experts. (Wei Yifan)

ANDMA launched the new Urban Outdoor series of urban wilderness to help outdoor enthusiasts go outside and open the "urban wilderness" perspective, rediscover the reinforced concrete jungle, and explore more aspects of the city. Only when you go out into the wild can you see.

The UA Urban Outdoor series of urban fun has a new "visual" expression. Its fashionable outdoor design and lightweight fabric are ingeniously integrated with urban functional aesthetics and outdoor sports life, and it has entered every fashionable vision in the city with its own logo. Among them, the Urban Outdoor functional outdoor jacket implements the urban functional style with details such as velcro cuffs and drawcord patchwork hood, and its anti splash technology can let the water drop automatically, so that you are not afraid of wind and rain; The Urban Outdoor functional vest has a multi pocket design to free hands and inject new vitality into urban outdoor styling with free attributes; Urban Outdoor pocket short sleeve T-shirt gives consideration to Coolmax ? In addition to the comfortable and dry body feeling brought by MIXED high-performance technology, the design and color matching of cool outdoor style provide a new idea for daily wear and match, which is suitable for multiple urban outdoor scenes. （Lau）

According to Bloomberg, insiders said that the owner of L'Occitane Group, Reinold Geiger, and Blackstone Group were about to reach an agreement to privatize L'Occitane. The company's 14 year listing on the Hong Kong Stock Exchange might end with it. Blackstone may provide debt financing for the acquisition, and may release an announcement in the next few days as soon as possible. On Tuesday, L'Occitane was suspended in the Hong Kong Stock Exchange, waiting for the announcement of the acquisition rules. People familiar with the matter said that although the agreement has entered a later stage, it may still be delayed or even failed. A representative of Blackstone declined to comment on the news, and L'Occitane did not immediately respond to the request for comment. （Lee）

Inspired by the classic street style of the 1990s, Calvinluo 2024 Autumn and Winter Series focuses on basic items, explores the delicate and subtle stretching, stacking, and twisting in the interaction between fashion and body, and sets those casual fashions with exquisite skills, "and transforms them into aesthetic symbols in the basic style, enriching the perceptual experience in daily wear, Reiterate the relationship between fashion and self. On the standard T-shirts, round neck sweaters and sleeveless vests, the designer introduced more complex tailoring and structural processes, embellishing exquisite button details and gold elements. The deconstructed multi-color bottoms and vests present a new casual look through irregular splicing. The work clothes shirts are endowed with off shoulder and shoulder belt decorative slant placket design, breaking the fixed rules of the basic style. The brand's classic denim trousers also continue the retro design of the 1990s, while incorporating Calvinloo's iconic metal elements. At the same time, more ways of putting on and taking off symbolize intimate interaction with the body. For example, the traditional high setting lining and the row of buttons behind the skirt are also used by the brand at the front of a series of waistcoats, knitted cardigans, fake two pieces of tops and A-shaped dresses this season, virtually slowing down the process of putting on clothes and feeling the process of fitting and wrapping the fabric of clothes with the body step by step, Discover new pleasures in your daily life.