Star Endorsers: Why Are They Willing To Be Spokespersons For Luxury Brands

On April 15, Sephora, a global high-end beauty retailer, announced today that she had appointed Ms. Ding Xia as the general manager of Sephora Greater China. She is based in Shanghai and reports directly to Ms. Alia Gogi, President of Sephora Asia. Ms. Ding Xia said: "China's high-end beauty market is at a critical stage of the next development cycle, and I am honored to join the team at this moment. I am deeply attracted by Sephora's powerful product matrix, inclusive corporate culture and evolving retail experience." Ms. Ding Xia's enthusiasm for retail and fashion industry began with her experience in the American fashion retail company HanesBrands Inc. She has been working for 20 years, and she has continued to promote corporate strategic planning and take charge of the business in the Chinese market, helping it develop at a high speed. In 2015, Ms. Ding Xia joined Nielsen, a global authoritative research institution, as the vice president of retail research. In 2017, she served as the president of the fashion life business group of Jingdong Mall, and fully promoted the fashion business of many categories, including clothing, shoes, sportswear, luggage, jewelry, etc. Before joining Sephora, Ms. Ding Xia served as Nike's vice president of e-commerce in Asia Pacific and Latin America.

It is reported that Thibaut Perrin Faivre, former president of Burberry Americas, has been appointed as the new CEO of Ulla Johnson, who will take over the position of Donata Minelli Yirmiyahu, the first CEO of the company. Thibaut Perrin Faivre will reside in Ulla Johnson's New York headquarters, and report to Ulla Johnson, the chairman, founder and creative director. He will lead and implement the company's global strategy in the next stage together with Ulla Johnson, and commit to improving the company's operation and retail business. Previously, Thibaut Perrin Faivre worked in Burberry for 11 years, and served in the beauty department of the company's London headquarters and the wholesale department of the Americas. In 2021, he was appointed president of Burberry Americas. At present, Burberry has not disclosed any information about the successor of this position.

Charlotte Tilbury cooperates with IFF to launch the brand's first perfume series. This "nerve fragrance" series, which includes six perfumes, applies IFF patented technology, aiming to evoke certain emotions and boost emotions. Charlotte Tilbury has also joined the perfume section in its app, where the perfume analyzer can help customers choose the perfume that suits them and the makeup that matches the perfume. Users can also "see" how the ingredients in perfume gradually change in 18 hours through the App. These perfumes, priced at $150 (100 ml) and $25 (10 ml), will be sold on the brand app by special order on April 30, and then on Charlotte Tilbury Beauty Wonderland independent stores and counters, brand e-commerce websites and other regions in the world from May 2.

Recently, the limited time space of Brunello Cucinelli tennis series was opened in Shanghai Hang Lung Plaza. Musician Liu Xianhua, actor Cai Wenjing, Li Yunrui, Naran and Chen Jingke came to the opening ceremony to witness the luxury fantasy of the tennis world in the spring. As one of the representative brands of Italian luxury lifestyle, Brunello Cucinelli is committed to inheriting the outstanding master craftsmanship, expanding the new field of fashion with beautiful yarns and eternal craftsmanship. In the limited time space of Brunello Cucinelli tennis series, breathe the new cool wind from Solo Mayo. Time limited space translates the natural depth and light, and the frame adopts classic colors such as silver birch grey, pearl white, beige, etc. to create a pure realm. Brunello Cucinelli tennis series has a limited time space to present the new tennis capsule series and ready to wear clothing and shoes accessories of the new spring and summer series launched by the fashion house for the first time. The specially designed brand tennis logo runs through the whole series, telling the story of Brunello Cucinelli's new contract with the luxury tennis world.

Ed Hardy will stop using animal fur in an all-round way starting from the spring and summer 2025 series. Ed Hardy, a luxury fashion brand, announced that it would join the "Fur Free Retailer (FFR) Program" launched by Action Asia, and promised that its business would officially enter the "fur free" era, providing animals and environment-friendly, green and low-carbon fashion consumption options. Since its inception, Ed Hardy has insisted on integrating green and low-carbon into its fashion concept, and has created a co branded series of Earth Day environmental shopping bags made of recycled plastic bottles, calling for a low plastic and environmentally friendly lifestyle.

Aesop launched the fifth work of "The Realm of Reality", the perfume of twilight coming. The inspiration of this perfume series comes from the space between reality and imagination. As a horizontal channel to self observation consciousness, it awakens dreams, enters imagination, and the sober world gradually recedes. The coming twilight perfume is jointly developed by Aesop and Barnab é Fillion, a long-term cooperative perfumer. It starts with a spicy fragrance, emitting pink pepper and nutmeg, while the fresh floral fragrance of neroli oil and the sweet smell of bitter orange white flowers soften the overall front tone. Crocus and cloves then gradually spread out, giving off fragrant spices, paired with herbal Mate tea, charming daffodils, and acacia with a sense of pollen. The warm smell of rose and jasmine adds a mellow feeling to the spicy flower fragrance. As dusk approaches, the rich and gorgeous background of the back tone is interwoven by iris, patchouli, Cuban balsam and sandalwood, bringing unexpected texture.

Crocs cooperated with food brand Pringles for the first time to launch a new series of co branded products. This series takes Pringles as the design inspiration, bringing four limited shoes and the theme Zhibixing shoe flower suit. Each pair of unique co branded shoes are integrated into the iconic shape of Pringles' classic image Mr. P. The classic puff boots use the red representative of Pringles and the classic Crocs puff sole. The stacked potato chip design is added at the heel. The boot sleeve is equipped with the first customized leather case, which can store the Pringles potato chip cans when you take them; The classic hole shoes are available in four mixed colors, each of which symbolizes the taste of a kind of Pringle potato chips loved by fans. Its signature moustache shaped heel band creates a playful and energetic atmosphere; The classic sandals use the retro black and white Mr. P print pattern and the moustache element Zhibisheng shoe flower to create a co branded shoe with both fashion and comfort.