Taipingniao Men'S Clothing Has Strong Wings, And The Company Plans To Open The Style Of Men'S And Women'S Clothing In The Future

Recently, Ningbo Taipingniao Fashion Clothing Co., Ltd. (hereinafter referred to as "Taipingniao"), the vice-chairman unit of China National Garment Association, announced its financial report for the first quarter of 2024. The financial report shows that the revenue of Taipingbird is 1.806 billion yuan, and the net profit attributable to the mother is 159 million yuan. The business momentum of men's clothing is strong. Taipingbird men's clothing will become the brand with the highest gross profit margin in the first quarter of 2024, reaching 59.70%, higher than the 54.03% of Taipingbird women's clothing, Mini 55.71% of Peace and 43.12% of Hole Town. During the reporting period, Taipingbird men's clothing revenue was 770 million yuan, accounting for 42.8% of the total revenue.

For the eye-catching performance of Taipingniao men's clothing, some professionals believe that men's clothing is more stable than women's clothing from the perspective of the consumer market, because men's consumers have relatively low pursuit of the richness of clothing and clothing, Due to the influence of trends and regions, it is difficult to build a national scale, so small and beautiful women's wear brands have more room for growth.

The men's wear market is stable and in a good trend, which is more profound in some men's wear vertical brands. The revenue of Baoxiniao, Septwolves and China Lilang will increase by 21.82%, 6.7% and 14.84% respectively in 2023. The revenue of Hailan Home, Youngor Clothing Business and Jiumuwang in the first three quarters of 2023 will increase by 13.85%, 12.83% and 9.57% respectively. Taipingniao, which is compatible with men's and women's clothing brands, said in the financial report disclosed this time that it will open up the style series and visual image of men's and women's clothing in 2024.

In the future, Taipingbird will realize the professional and centralized management of core businesses such as product development, retail operation and supply chain, transform the organizational structure, change the situation where brands take their own positions, and the company will deploy and integrate resources in a unified way to play a synergistic effect.