Guangdong Fashion Week: Exhibition Of The Charm Of Intangible Cultural Heritage And Creation Of The Soul Of Fashion

On April 17, the 2024 Intangible Cultural Heritage Fashion Integration Innovation Works Conference was held in the main venue of 2024 Guangdong Fashion Week Spring.

Intangible cultural heritage is the cultural treasure of the Chinese nation and the crystallization of wisdom and emotion accumulated in the long history. Fashion is the trend vane of modern society and the pursuit and yearning of people for a better life. The press conference consists of three parts: the "Weaving Love Action" project presentation&the intangible cultural heritage fashion show of dating a talented mother, the release of cloud yarn Xingyun × Shao Shiru · new Chinese style clothing works and the release of Xiaoru skirt coat · nail gold embroidery works. It focuses on the presentation of intangible cultural heritage fashion innovation achievements to everyone, with intangible cultural heritage+public welfare, intangible cultural heritage+design Intangible cultural heritage+fashion is the key word to show the infinite possibility of integration and development of intangible cultural heritage and industry.

　　 Guangdong Fashion Week Promotes the Integration of Intangible Cultural Heritage Fashion

　 Bu Xiaoqiang, Executive Chairman of Guangdong Garment Industry Association

Bu Xiaoqiang, executive chairman of Guangdong Garment Industry Association, pointed out that rural revitalization and construction, public welfare development and intangible cultural heritage skills inheritance and protection work need the gathering of all forces, as well as the blessing of a new model. The "Weaving Love Action" entered into Guangdong Fashion Week is a model innovation integrating multiple resources, combining with the platform effect of Guangdong Fashion Week, expanding new channels and new scenes of public welfare activities, grafting "her power" with intangible cultural heritage skills, and joining hands with handicraft women in rural and remote areas to create "Weaving Love Action" A beneficial exploration was carried out in combination with the public welfare influence of Guangdong clothing brands and the promotion of deep charity.

　 　 Feng Runsheng, Deputy Secretary of the Party Leadership Group and Vice Chairman of the CPPCC Panyu District Committee

As a fashion hot spot, Panyu has a profound and solid fashion industry, which gathers many famous fashion enterprise headquarters, creating excellent conditions for the integration of intangible cultural heritage and fashion, and the integration of culture and industry. Feng Runsheng, Deputy Secretary of the Party Leadership Group and Vice Chairman of the CPPCC Panyu District, said that the Guangdong Garment Association has integrated the intangible cultural heritage fund, industrial parks, Guangdong's top ten designers, intangible cultural heritage inheritors, intangible cultural heritage institutions and other organizations to participate in Guangdong Fashion Week. Through the platform, the innovative works of intangible cultural heritage fashion integration have been intensively displayed, which has effectively promoted the "mass entrepreneurship and innovation" of clothing intangible cultural heritage, which is worthy of recognition and learning. Panyu hopes to take culture as the link, promote the cross-border integration of "culture and tourism+", drive the culture, business and tourism industry of Dawan District to burst new momentum with innovative mode and thinking, work together with the fashion industry to build a global fashion reception hall, and help the construction of a hundred billion level fast fashion industry cluster.

　　 "Weaving Love Action" enters Guangdong Fashion Week

"Weaving Love Action" is a brand public welfare project jointly launched by the Textile Light Science and Technology Education Foundation and the China Women's Development Foundation. It aims to mobilize the strength of the textile and clothing industry, integrate multiple resources, and carry out implementation mainly around rural revitalization, cultural inheritance, emergency response and other aspects. Send care to women in need, their families and women in need; Promote diversified cooperation among brand enterprises, promote the inheritance and protection of non hereditary handicraft culture, and realize the good cause cycle of brand enterprises, industry organizations, public welfare institutions, and the public.

　 　 Ye Zhimin, Chairman of Textile Light Technology Education Foundation

　　 Zhao Guangfeng, Deputy Director of the Funding Project Department of the China Women's Development Foundation

In order to promote the Guangdong clothing industry to support the "Weaving Love Action" and focus on participating in social welfare undertakings, the Textile Light Science and Technology Education Foundation, the China Women's Development Foundation and the Guangdong Clothing Industry Association jointly planned the "Weaving Love Action" series of activities to enter Guangdong Fashion Week, and promote the cooperation between clothing enterprises, designers and traditional handicraft embroiderers, Promote the rural revitalization, intangible heritage inheritance and the rapid and effective development of public welfare undertakings. The project launched an initiative to the Guangdong clothing industry at the event site, which was responded by many entrepreneurs and designer representatives. Everyone raised their placards together to make a public appeal to the industry at this memorable public welfare moment, encouraging more forces to join.

Accompanied by the clear and loud Miao songs, the intangible cultural heritage fashion show of "Weaving Love Action · Dating Genius Mothers" kicked off. The talented mother Xiuniang from Enshi, Hubei, Chishui, Danzhai, and Kaili, dressed in costumes, joined the models on the T platform of "honoring dreams" to show the intangible cultural heritage clothing works of Tujia Xilankapu, bamboo art, Miao Miao embroidery, Miao batik, and so on, It shows the passionate collision between ancient handicrafts and modern fashion, making the millennium craftsmanship glow with the beauty of fashion.

Cloud gauze and star rhyme × Shao Shiru co create new Chinese style

As a veritable "Chinese fabric", in recent years, many designers have created surprises on the fabric of Xiangyun yarn through innovative design, and demonstrated the unique charm and cultural charm of Xiangyun yarn through the platform of Guangdong Fashion Week.

In this press conference, Yunsha Xingyun Xiangyunsha (Intangible Cultural Heritage) Cultural Park, which has been committed to the inheritance, dissemination and innovative development of Xiangyunsha Intangible Cultural Heritage, especially joined hands with Shao Shiru, one of Guangdong's top ten fashion designers, to actively play the role of intangible cultural heritage industrial park, innovate the shape of intangible cultural heritage with design strength, combine the beloved Xiangyunsha with the popular new Chinese style, and make tradition and modern The East and the West collided and reorganized to create intangible cultural heritage fashion products with a more contemporary style.

　 Little Ru skirt coat, new idea, inheriting nail gold embroidery

The gold embroidered skirt coat is magnificent and dazzling, which is the combination of traditional wedding culture, art craft, embroidery craft, human body aesthetics and clothing design in Guangfu area. With "traditional clothing · fashion interpretation" Tang Zhiru, Guangdong's ambassador for the promotion of intangible cultural heritage in textile and clothing, and one of Guangdong's top ten fashion designers, has shown fashion works of gold embroidery in Guangdong Fashion Week for many times, so that the traditional auspicious clothes that witness love and happiness glow with new brilliance.

At this Fashion Week, Xiaoru's skirt and gown presented a series of gold embroidered skirt and gown with a full of new ideas. Tang Zhiru was ingenious in inheriting bold innovation, refining multiple charm elements, and using a design more in line with modern temperament to convey the same love and blessing, showing the unique charm and cultural connotation of gold embroidered, making the skirt and gown a link between tradition and modern The bridge between culture and life.