The Prospect Of The Industry Market Is Promising: Listed Companies In The Textile And Clothing Industry In Shenzhen Have A "Good Start"

As an important carrier to highlight the style of the times, the textile and clothing industry has always resonated with the times. The reporter noted that some companies in the textile and clothing industry in Shenzhen Stock Exchange market (hereinafter referred to as "Shenzhen Stock Exchange") regard the capital market as the key driving force for the company's strategic transformation, continue to improve the brand cultivation and promotion system, and achieve efficient synergy of the capital industry.

In terms of the most intuitive performance, 60 listed companies in the textile and apparel industry in Shenzhen Stock Exchange achieved steady development in the first quarter of 2024. Data shows that the above-mentioned 60 companies will achieve a total operating revenue of 46.9 billion yuan in the first quarter of 2024, up 4.13% year on year; The total net profit attributable to the parent company was 3.8 billion yuan, up 11.47% year on year.

Looking forward to the future, the enterprises interviewed said that the Central Economic Work Conference will list "focusing on expanding domestic demand" as the focus of economic work in 2024, It is proposed to "promote the transformation of consumption from post epidemic recovery to continuous expansion, cultivate and expand new consumption, vigorously develop digital consumption, green consumption, health consumption, and actively cultivate new consumption growth points such as smart home, entertainment tourism, sports events, and domestic" trendy goods ". It is not difficult to predict that the future market prospect of textile and apparel industry is broad.

　　 "Achievements" in the first quarter are commendable

As an indispensable item in people's daily life, "clothing" in "food, clothing, housing and transportation" has been integrated into the lives of residents. It is also because it is everywhere and within reach that the public rarely connects high-tech with it. But the fact is that the field of textile and clothing is also a part of scientific and technological innovation.

For example, as a leading enterprise of outdoor products, Toread has established cooperation with China Aerospace in many fields since 2016. Relying on the self-developed "polar bionic technology", Toread has helped China's manned aerospace industry for nine consecutive years, successively providing one-piece work clothes, split work clothes, and in-flight leisure clothes for astronauts from "Shenzhou 12" to "Shenzhou 18" More than 10 categories of clothing equipment in the cabin, including sleeping bags.

The relevant person in charge of Pathfinder said in an interview: "The company adheres to the long-term principle, focuses on core technology, maintains the leading position in the outdoor industry, strengthens integration and innovation, pays attention to the transformation of achievements, adheres to the scientific research direction of" in-depth scientific and technological research, integration of advantageous resources, and building a scientific and technological platform ", deeply explores the development space of domestic and foreign outdoor sports markets, and bravely creates new technologies of outdoor" polar bionics "to continuously improve product competitiveness."

In fact, Pathfinder is just a microcosm of many listed companies in the textile and clothing field of Shenzhen Stock Exchange actively exploring technological innovation. Because of this, relevant listed companies, with the help of technology, have handed over a dazzling "report card".

Take Toread as an example. According to the first quarter report of the company in 2024, Toread achieved double growth in operating income and net profit. Of which, the operating revenue was 382.425 million yuan, up 57.7% year on year; The net profit attributable to the parent company was 71.178 million yuan, a year-on-year increase of 286.6%. For another example, Huali Group will achieve an operating revenue of 4.765 billion yuan in the first quarter of 2024, an increase of 30.15% year on year; The net profit attributable to shareholders of the listed company was 787 million yuan, up 63.67% year on year.

For the growth of performance, the relevant person in charge of Huali Group told reporters that, on the one hand, the company has accumulated rich experience in the development, design and manufacturing of sports shoes, diversified customers and product styles, the most comprehensive shoemaking technology and process in the industry, and its product development ability and mass production ability rank the forefront of the industry; On the other hand, in the second half of 2023, as the product inventory level of sports brands tends to be normal, the company's orders will gradually resume growth in the fourth quarter of 2023.

　　 The prospect of the industry market is promising

The listed companies in the textile and clothing industry in Shenzhen will have a "good start" in 2024. At the same time, under the increasingly strong favorable atmosphere of the market environment, the relevant listed companies have also expressed their optimism about the development prospects of the industry.

On the one hand, favorable policies have been issued successively, pointing out the direction for the development prospect of the industry. For example, in October 2023, the Action Plan for Promoting the Construction of Outdoor Sports Facilities and Service Improvement (2023-2025) jointly issued by five departments including the National Development and Reform Commission proposed that by 2025, the construction of outdoor sports facilities and the supply and demand of service quality will be effectively linked, the participation groups will be more extensive, the event activities will be more abundant, and the professional talent team will continue to grow, The safety supervision policy system has been improved. A number of outdoor sports development highlands with good development foundation, complete service guarantee, strong local characteristics and excellent supporting industries have been formed nationwide, and the total scale of outdoor sports industry has reached 3 trillion yuan.

In the opinion of the relevant principals of Huali Group mentioned above, sports consumption, as one of the "six consumption fields" that keep pace with tourism, culture, health, pension, education and training, has received widespread attention in the 2024 local government work report. Various sports activities have been held in various places to achieve the goal of "innovating and creating sports consumption scenes and continuously expanding the scale of sports consumption".

On the other hand, with the change of consumption concept, the improvement of income level and the gradual recovery of large-scale sports events, sports, fitness and outdoor activities have become an important part of people's daily life and social activities, driving the steady growth of demand for sports equipment such as sports shoes.

The relevant person in charge of the above-mentioned Pathfinder told reporters that at present, the outdoor industry brands in China are characterized by low concentration and fierce competition. Under the environment of establishing good user reputation and broad market foundation abroad, local brands are facing greater competitive pressure. With the continuous development of the industry, China's outdoor industry brand development shows a trend of diversification and specialization. Local brands are also rising, and the future market prospects are broad. (Reporter Tian Peng)

(Source: Securities Daily)