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Voice Of Clothing Brand Conference: Reshape Brand Competitiveness With Science And Technology, Culture, Responsibility And Growth

2024/5/22 22:58:00 174

　　 The new era has given Chinese clothing brands a new mission. In the face of the rising digital economy, increasingly prominent green value, and the strong release of consumption momentum and other multiple factors, Chinese clothing brands actively embrace change and create brand values that live up to the times. Driven by scientific and technological innovation, they deeply cultivate new quality productivity and integrate intelligent technology into product research and development, design, production, sales and other aspects. On the reconstruction of brand competitiveness, they endow design confidence with cultural confidence, deeply excavate and inherit Chinese excellent traditional culture, and explore the modernity of oriental aesthetics. From manufacturing to intelligent manufacturing, from tradition to innovation, Chinese clothing brands are rising rapidly with unique perspectives and strategies, and have become an important force to show the strength of a big country.

　　 On May 21, 2024, the 2024 China Garment Brand Innovation and Development Conference, sponsored by the China Garment Association, with the theme of "Deepening New Quality Productivity and Rebuilding Brand Competitiveness", was held in Zhejiang Merchants Kaiyuan Mingdu Hotel.

　　 Sun Ruizhe, President of the China Textile Industry Federation, Du Yuzhou and Wang Tiankai, former President of the China Textile Industry Federation, Chen Dapeng, Vice President of the China Textile Industry Federation and President of the China National Garment Association, and other leaders and guests, as well as more than 700 participants in the eighth member representative conference of the China National Garment Association, attended the conference.

　　 At the meeting, the guests focused on the topic of "brand evolution" from four aspects of "scientific and technological power", "cultural power", "responsibility" and "growth power", and set off four different thinking feasts. The guests at the meeting frequently appeared golden sentences and were full of dry goods, which conveyed their practice and thinking on the development of Chinese clothing brands, in order to speed up the creation of new quality productivity The promotion of high-quality development of the industry has provided valuable experience and enlightenment, and these wisdom and views will also stimulate more garment enterprises to launch a new round of innovation and exploration.

　　 Technology is the driving force, providing core support

　　 Artificial intelligence is the core driving force of a new round of scientific and technological revolution and industrial transformation, and the main paradigm of new quality productivity enabling high-quality brand development. Under the topic of "scientific and technological power: new intelligent paradigm", Liu Zheng'an, Executive Vice President of China Garment Science and Technology Innovation Research Institute, as the introduction, invited Zhang Jiangping, Chairman of Taipingbird Group Co., Ltd., Qian Xiaoyun, Chairman of Evley Group, Hu Dongmei, General Manager of Dayang Group Co., Ltd., and Zhou Lichen, Chairman of Hailan Group Co., Ltd. to express their opinions from their respective enterprises.

　　 During the dialogue, the guests emphasized that science and technology played a great role in improving production efficiency, innovating product design and consumer experience, shared their successful experience and challenges in the application of science and technology, and discussed the future trend of science and technology development and the impact of new quality productivity on the clothing industry.

　　 Guest on the topic of "Scientific and technological power: new intelligent paradigm"

　　 "Standing on the shoulders of predecessors can create relatively pragmatic and efficient innovation."

　　 "In the fashion ecological chain, the application and iteration of AI technology can strengthen the advantages of enterprises and promote the development of the industry."

　　 "Technology is a rational and objective existence, AI is an intelligent auxiliary tool, and it is necessary to keep pace with the times and try the product of the times."

　　 "Technology is very important, but it should be based on the advantages of products, processes, talents and so on, otherwise it is a false proposition to be blind and more popular."

　　 "The end of science is philosophy, and behind philosophy is the support of culture."

　　 ......

　　 Culture is the soul and gathers spiritual strength

　　 With the "blood awakening" and "national tide rebirth" under cultural self-confidence, the Chinese cultural consumption concept represented by the new Chinese style aesthetics is taking shape. More and more Chinese clothing brands are accelerating the innovative expression and cultural application of oriental aesthetics, and constantly radiating the glory of the times.

　　 Under the topic of "cultural power: Guochao's new expression", Wang Qingying, the chief fashion researcher of China Textile Information Center and the director of the General Division of the Productivity Promotion Department of the China Textile Industry Federation, as the introducer, and Zhou Shaoxiong, the chairman of Fujian Seven Wolf Industrial Co., Ltd., Mao Jihong, the founder and chairman of Exception Clothing and Fangsuo Culture, live in Zuo, the founder Lin Qi, executive director of Huimei Group, and Shen William, founder and CEO of Jiaxing Diluo Fashion Design Co., Ltd. jointly discussed how to combine traditional culture with modern design.

　　 The guests agreed that a deep understanding and unique application of cultural power has become a necessary path for Chinese clothing brands to establish style recognition and shape fashion discourse. They shared their own practices in cultural inheritance and innovation, and stressed the importance of culture for brand value and consumer identity.

　　 Guests on the topic of "cultural power: new expression of Guochao"

　　 "The moon reflects thousands of rivers. All cultures have their own positions. I hope everyone can convey the brand cultural values of beauty."

　　 "Only by truly understanding Chinese culture can we break and reconstruct it."

　　 "Guochao cannot be simply defined as a simple cultural package, but a cultural creation from an oriental perspective."

　　 "Contemporary Chinese designers should express their attitudes towards clothing from a unique perspective, and interpret contemporary Chinese lifestyles and aesthetics."

　　 "Cultural power is the most effective communication power and link power, which can help the brand quickly find the audience, and achieve the supremacy of the aggressor."

　　 ......

　　 Green is the background color, stimulating long-term value

　　 Green development is the background of high-quality brand development. Green productivity characterized by low-carbon, resource efficiency and social inclusiveness has become the value source of sustainable development of enterprises.

　　 Under the topic of "responsibility: green new value", Hu Kehua, deputy director of the Social Responsibility Office and director of the sustainable development project of the China Textile Industry Federation, as an introduction, threw related questions to the guests. Wu Rongzhao, chairman of Fujian Hongxingerke Sports Goods Co., Ltd., and Hong Boming, CEO and creative director of Jinba Men's Wear (Shanghai) Co., Ltd Jin Hongyuan, the co-founder of Fragment Brand, and Franck Delpal, the director of the Fashion and Luxury Management Department of the French Fashion Institute, shared their efforts and achievements in sustainable development, public welfare activities and consumer rights protection around the enterprise's responsibility for the environment, society and consumers. They called on enterprises to actively fulfill their social responsibilities and promote the development of the clothing industry.

　　 Guest on the topic of "Responsibility: New Green Value"

　　 "Walk fast alone, walk far with others. Carbon neutrality is a marathon, and it is the common goal that all garment wearers must achieve."

　　 "The social responsibility of garment enterprises is reflected in each link of the supply chain, and they can show their ability to achieve carbon neutrality."

　　 "Green and low-carbon is the choice of civilization and reality, and the practice of sports brands in the sustainable direction is more radical and landing."

　　 "It takes time to adhere to green and sustainable practices, and brands and enterprises should work hard and practice with a sense of mission from within."

　　 "Clothing brands should use products to create new green values, and lead consumers to set off a new trend of green consumption."

　　 ......

　　 Integration is the direction, realizing sharing and win-win

　　 When the consumption mode is blended with modern technology and production mode, new demand structure, business model and retail format emerge as the times require. Among them, live broadcast e-commerce, content e-commerce, and social e-commerce are three emerging forces with strong momentum, which together promote the rapid development of the market. At the same time, a new generation of physical stores integrating online and offline advantages have gradually emerged, injecting new vitality into market growth and constantly expanding the new boundaries of the market.

　　 Under the topic of "growth power: new business model", Xi Jiang, the president of Xijiang New Retail Research Institute and a famous new retail strategy expert, as the introduction, and Yang Xun, the chairman of Jeanswest International (Hong Kong) Co., Ltd., Wang Yong, the partner of Paiwo Group and the founder of Exploring TAGX, Yu Xiaoxiao, the principal of BEQUEENSTORY brand, Zhu Liyan, the chairman of Hangzhou Network Technology, Haibei Fang Leming, the founder of Zihan brand, output unique insights and wisdom on how to achieve sustainable growth in a highly competitive market environment. At the same time, they also shared their own strategies and achievements in brand growth, including market expansion, product innovation, marketing methods and other contents.

　　 Guest on the topic of "growth power: new business model"

　　 "Behind the change of consumption is the change of economy and lifestyle. In the face of consumers' 'need and need' consumption demand, the time has come to compete with retail internal skills."

　　 "From marketing to use, to sharing fission, user driven brands that grow with consumers have become a development trend."

　　 "From offline to online, digital management of brands is particularly important."

　　 "The layout of online and offline inventory can enhance the growth of brand omni channel business."

　　 "Live broadcast e-commerce integrates content, social and other sales methods. In addition to the product's own value, social value attributes and emotional value output have obvious advantages in this consumption field."

　　 ......

　　 "Let's sit on the sidelines and walk on our feet." Walk toward "innovation" and improve "quality". Based on the new mission and task, China's clothing industry will surely anchor the development blueprint of "science and technology, fashion, and green", take brand as the sail, responsibility as the rudder, innovation as the paddle, uphold the spirit of innovation and the tenacity of "sticking to the green mountains", with unprecedented speed and depth, Accelerate the development of new quality productivity, strive to open up a new path for the innovative development of Chinese clothing brands, constantly gather brand strength to integrate into the current of the times, and move forward with confidence and courage towards a bright future of brand power and fashion power!