Listed Companies: Profits In The First Quarter Fell 44.66% Year On Year

Recently, Zhejiang Aokang Shoes Co., Ltd. (securities code: 603001), a domestic shoe listed company, released its report for the first quarter of 2024. The operating data in the report is as follows:

Major accounting data and financial indicators in the first quarter of 2024: operating revenue: 759003474.91 yuan, a year-on-year decrease of 15.34%; Net profit attributable to shareholders of the listed company: 22599428.87 yuan, down 44.66% over the same period last year, mainly due to the decrease of net profit attributable to the parent company during the reporting period.

Business Introduction

ST Aokang is mainly engaged in the R&D, production, retail and distribution of leather shoes and leather goods. Its products mainly include business dress shoes, business casual shoes and other footwear products as well as leather goods supporting products, which are mainly used to meet the growing functional and fashion needs of consumers for footwear and leather goods. ST Aokang adopts the sales model of "direct sales+distribution", supplemented by group purchase, export and online sales.

Brands

The multi brand operation mode is dominated by "Aokang" brand, supplemented by "Kanglong", "SKECH", "Puma" and other brands. The main sales areas of the products are shopping centers, malls, specialty stores, etc. in the first, second and third tier cities nationwide.

Among them, Aokang brand is committed to providing high-end business fashion products for target customers aged 25-35, with the main price between 399-699 yuan; Kanglong brand highlights more fashion and leisure, with young consumer groups as the main force, and the main price band is between 399-599 yuan; SKECH brand products cover children and adults over 3 years old, including sports shoes, clothing, supporting products, etc., with the main price range of 399-899 yuan; Puma brand products are mainly leisure and sports series, involving running, football and other fields, and the main price range is 499-899 yuan. The positioning of each brand of the company is clear and accurate, and the products of each brand can complement each other to meet the consumption needs of different consumers.

Profitability of its brands

Profitability of each channel

Profitability of online and offline sales

Number of brand stores

Source of data and content: 2024.04.30, ST Aokang's first quarter report in 2024

Source of business introduction: 2024.04.30, ST Aokang 2023 Annual Report