The Profit Increased By 30.96% Year On Year. How Did Langsha Achieve This?

On April 23, the listed company Sichuan Langsha Holding Co., Ltd. released its 2023 annual report, which shows that in 2023, the company will achieve a total revenue of 388 million yuan, an increase of 18.69% over 2022, and a net revenue of 22.6252 million yuan, an increase of 30.96% over 2022.

In 2023, the production of the service industry will grow rapidly, new consumption models will continue to emerge, and new business forms such as live broadcast e-commerce and instant retail will flourish. In particular, the strong rise of the live broadcast e-commerce business has promoted the sales of the company's products with the help of the brand, and achieved the set goal of simultaneous growth of revenue * * * throughout the year.

Revenue and cost analysis

Physical stores

* * * of each brand

* * * situation of direct stores and franchise stores

* * * situation of online and offline sales channels

* * * by region

Main business

The main business of the company is the manufacture of knitted underwear and knitted fabrics, and the wholesale and retail of goods. The industry classification belongs to the textile and clothing industry, and the industry subdivision belongs to the textile underwear industry.

The company is committed to professional research, development, production and operation of various thermal underwear, fashion underwear, shorts, bras and other knitted clothing, as well as OEM of foreign trade clothing. At the end of the reporting period, the company had 2 direct stores, 325 franchised stores and 7 foreign trade outlets. Langsha underwear brand series products mainly include thermal underwear product series (seamless and seamed), men's and women's shorts series, men's and women's fashion underwear series, women's bras, etc.

The company's main business is the production and sales of knitted underwear. Its main products include seamless and seam thermal underwear, fashion underwear, men's and women's shorts, bras, etc. In order to reduce the production and operation costs, make full use of and integrate the social stock resources, the company adopts independent product design, production outsourcing, combined with the business model of independent production and direct sales, and is committed to the brand construction and promotion of Langsha underwear and the ecological management of the supply chain, in which independent design, production outsourcing and supply chain management are the main business models.

Analysis of core competitiveness during the reporting period

1. Brand advantage. The company's Langsha underwear brand series products mainly include thermal underwear product series (seamless and seamed), men's and women's shorts series, men's and women's fashion underwear series, women's bras, etc. The company has always paid attention to the promotion of brand, the adjustment of product design concept, the construction of channel brand, the upgrading of quality management, the investment in product innovation, and the increasing consumer awareness of Langsha underwear products. In the disordered competition in the underwear market, * * * has gained the competitive advantage of the company's products in the market.

2. Channel advantages. Through the operation of e-commerce, membership mode and private domain traffic, the company uses social networking, community, live broadcast and other retail tools to open up new sales channels to enhance the market influence of "Langsha Underwear" brand.

3. Market advantages. The company insists on customer * * *, process optimization, strengthening mutual cooperation, and improving the ability system of service marketing front line. The R&D Department, Technology Center, Supply Chain and Brand Department and other corporate backstage and support departments have further enhanced customer awareness, implemented the consumer centric operation tenet in all aspects and links, provided consumers with better experience through work improvement and innovation, more effectively met consumers' aspirations for a better life, and provided high-quality products and services.

Main work points in 2024

1. Continue to focus on market-oriented innovation and integrate into the new cycle of national fashion industry. Committed to the development of new quality productivity, innovation is the fundamental means to improve productivity. In 2024, the company will continue to focus on market-oriented innovation, take domestic demand as the foothold, and vigorously integrate into the new cycle of national fashion industry. Demand oriented, driving the company's technological innovation and product innovation; Relying on the supply chain of cost-effective products, continue to actively layout live broadcast e-commerce, and create more demand by strengthening interactive experience. Improve operation efficiency, strictly assess the mechanism, strengthen management, base on underwear brand construction, and realize the transformation and upgrading of the company's brand operating enterprises.

2. We will continue to focus on digital innovation, take the digital economy as the background, and cultivate new functions of the company's industry. Focus on digital innovation, take the digital economy as the background, and cultivate new functions of the company's industry. Focusing on intelligent operation, intelligent products, intelligent services, etc., we will strengthen application innovation, promote the digitalization of industrial organization mode and market mode, and build the company's intelligent flexible supply chain. We will continue to strengthen brand building and comprehensively enhance the popularity, reputation and influence of Langsha underwear brand. First, through e-commerce, live broadcast and other retail tools, the company's products are integrated online and offline to provide consumers with more high-quality consumption experience. Second, actively explore the brand innovation business model, do a good job in channel brand management, and give full play to the "Langsha brand" effect as the main driving force for the development of mobile e-commerce. The third is to enhance the influence of Langsha underwear brand, continue to cooperate with suppliers and customers through joint operation, cooperation and output, use Langsha brand to develop underwear extension products, increase the company's product varieties, increase product added value, and continue to expand the company's product sales.

3. Continue to do a good job in new product research and development to create a healthy and comfortable Langsha underwear expert

(1) Continue to emphasize independent research and development as the driving force of technical progress, improve the comfort and functionality of Langsha underwear products and create healthy and comfortable Langsha underwear experts through continuous improvement of product production process and continuous development of new products.

(2) Make use of the research strength of external research institutions of the enterprise, strengthen the cooperation between schools and enterprises, give full play to the strength of external research institutions in the development of cutting-edge technologies, and quickly transform them into the productive forces available to the company. In the process of technical cooperation, further promote the cultivation and strengthening of the company's independent innovation ability. Improve the consumption experience of Langsha brand from the aspects of ecological health, fashion aesthetics, personal comfort, etc. At the same time, we focus on in-depth product research and development and scientific and technological innovation, and cultivate scientific research talent echelon to make the company more competitive and creative in the future development process.

Source of data and content: April 23, 2023, Annual Report of Sichuan Langsha Holding Co., Ltd. in 2023