Bosiden "Fusion" Concept Show Shines In Paris, France, Unveils The Long Volume Of Oriental Fashion

On July 8, 2024, Paris, France - On the occasion of the 60th anniversary of the establishment of diplomatic relations between China and France and the Sino French Year of Cultural Tourism, just before the Paris Olympic Games, BOSIDENG appeared in the "Reviving CRAFT: M é tiers d'Art et Design Contemporary de la China" series of activities. This exhibition is jointly sponsored by Sunshine Media Group and China National Brand Network. As a strategic cooperation, the brand alliance has been included in the framework project of the Sino French Tourism Year. At the same time, it is also a rare large-scale international appearance of China's intangible cultural heritage, aiming to show the world the exquisite works of Chinese intangible heritage masters and contemporary outstanding designers, Inject new vitality into the cultural diversity and cross-cultural exchanges between China and France.

Picture: Bosiden's "Paris Exhibition of New Life" theme space

Bosiden attended the grand opening ceremony held at the Muse é e des Arts D é coratifs on July 6. The "Paris Exhibition of Newborn Things" divides the theme space with five elements, highlighting the philosophy of Chinese culture, which is the integration of nature and man, and constantly integrates and rejuvenates in changes. This time Bosideng selected the "local" area, which means that the brand is rooted in the land of China and draws on the profound cultural heritage. Through the unique booth design with a sense of science and technology, it shows the audience how the brand interprets the "thick tradition" with "lightness of science and technology".

Picture: Opening ceremony of New Everything Paris Exhibition

During the exhibition, Bosiden held a concept show of "integration" with Chinese style charm in the General Hall of the French Museum of Decorative Arts on July 8, adding a strong touch of color to this cultural event that gathers the essence of Chinese intangible heritage culture and contemporary design. Sophie Marceau, a famous French film actress and singer, Yang Lan, chairman of Sunshine Media Group, Jiang Qionger, a famous artist, and other influential guests gathered at the show to enjoy the new fashion products of Bosiden with both oriental charm and contemporary trends at a close distance with the audience, and feel the oriental aesthetics and fashion attitude conveyed by Bosiden brand.

Picture: Sophie Marceau, a famous French film actress and singer, watched the show on the spot

Inherit the beauty of intangible cultural heritage handicrafts to show a new height of Chinese brands

In this new fashion show, Bosiden presented an aesthetic dialogue across time and space through fashion. With the delicate and complex corridors of the French Museum of Decorative Arts as the stage and the bright dome and regent style escalator as the background, the show will immerse all guests in the beautiful Chinese and French culture and art.

Picture: Bosiden's concept show of "integration"

At the grand show, Bosiden brought 30 pieces of series of works, which were created by Ms. Zhu Lin, the chief designer of Bosiden. She drew inspiration from the heritage of Chinese traditional culture, skillfully used intangible cultural heritage techniques such as weaving and embroidery, and incorporated traditional elements such as ancient totems, auspicious buckles, and Soviet style famous embroidery into the design of down jackets, retaining the unique charm of oriental culture, It also meets the needs of modern aesthetics and realizes the perfect integration of ancient craftsmanship and fashion.

Picture: Bosiden's concept show of "integration"

Interpreting the collision between tradition and technology, highlighting the responsibility of leading national brand

In addition to exquisite design and production skills, Bosiden's design team has also integrated the environmental protection concept that the brand has always emphasized into this series of works. The fabric design uses natural fibers such as silk, cloud yarn, etc., and the ancient plant dyeing technology. While inheriting the traditional Chinese technology, it is also a strong advocate for sustainable fashion in the clothing industry.

At the same time, in this Bosiden "Fusion" concept show, Bosiden integrated cutting-edge technology into traditional crafts, so that the traditional Chinese culture in the modern design context shines with the vitality of the times, and shows the world the collision of ancient craft and fashion, not only allowing the audience to appreciate the breadth and depth of Chinese traditional culture, It also shows the openness, innovation and inclusiveness of Bosiden as an international brand.

Picture: Bosiden's concept show of "integration"

As a leader in leading the development of China's down jacket industry, Bosiden has continuously consolidated the core competitiveness of its brand for 48 years, and has always been firm in cultural self-confidence and brand self-improvement. It has positioned its brand with a high point of global vision, adhered to forging quality with ingenuity, and led the trend with innovation. This time, Bosideng and the intangible cultural heritage, the treasure of Chinese civilization, have joined hands to let the world see the harmonious coexistence of the modern charm and traditional heritage of Chinese design. At the same time, it is also a vivid interpretation of the leading national brand, which represents the great strides of Chinese culture in the new era, "going out" and "going up", and also makes the world full of more expectations for the future of Chinese brands.

Photo source: Bosiden