The Way Of The Rapid Change Of The Industrial Cluster Of Sportswear In Sanmen County, Zhejiang Province

Whether it is mountains and rivers in the distance or urban forests in front of us, people are always eager to stretch freely in the cycle of life to meet the pursuit of a healthy lifestyle.

Under the trend of "outdoor heat" A fashionable piece of sportswear for comfort, function, fashion and multiple occasions From the original professional clothing track to the consumer's daily wear list—— Sanmen County, Taizhou City, Zhejiang Province , to provide consumers with the best quality assurance for each piece of sportswear manufactured by major outdoor fashion brands that they are familiar with, so that C-end users can focus on nothing and move forward!

Now, let's have a comprehensive understanding of Sanmen County, which has always kept a low profile, and see how it can create an output value of 10 billion yuan.

　　 Three door butterfly transformation from nothing to existence

From a macro historical perspective, the development of Sanmen County's sportswear industry was first rooted in the deep accumulation of Taizhou's embroidery industry. Since the beginning of the Tang Dynasty, Sanmenwan, where Sanmen County is located, has been an important node of the ancient "Maritime Silk Road". The textile clothing and silk trade of Sanmen County have a history of 1000 years, which originated from the "Taizhou Embroidery" in the Qing Dynasty, which broke the aesthetic barrier between China and the West, and also made Taizhou Embroidery an outstanding achievement in exporting to more than 100 countries and regions.

In the 1990s, Taizhou's embroidery clothing industry became increasingly saturated. Under the general trend of the westward wind and reform and opening up, the work clothes/assault suits with excellent heat preservation and cold proof performance came into the vision of three people. With the industrial chain, handicraft talent team and even channel foundation accumulated by the embroidery industry, the three pioneering clothing industries have sprouted rapidly. Since 1996, relying on the foreign trade orders of three garment merchants in Beijing, three garment enterprises have realized the transformation to tooling business. With the expansion of orders in the Beijing stormcoat market and the expansion of the Shanghai and Ningbo stormcoat markets, more and more enterprises have switched to the field of stormcoat, and the processing industry of Sanmen County stormcoat has developed rapidly.

Every little helps make a mickle. After the embryonic stage of the industry, the rush suit industry in Sanmen County has entered the stage of industrial agglomeration. By about 2008, the scale effect has gradually formed, forming a relatively complete industrial chain. Not only the production technology has been continuously improved, but also the linkage between enterprises has begun to be established, and the communication and cooperation between industries has been further strengthened. With the rise of e-commerce development wave in 2009, Sanmen County rush suit enterprises began to focus on the opening of online sales channels and actively expand the online market. Relying on the mature industrial supply chain and the advantages of skilled workers, Sanmen County's rush suit industry quickly seized the outlet of e-commerce mode, built a unique competitive advantage in "small batch, customization, rapid response" and other aspects, and seized the market share of domestic mid and low-end rush suit.

When the trend of consumption upgrading triggered a new revolution in the market of assault suit, consumers put forward multiple demands for "functional+fashion design" for assault suit, and the assault suit in Sanmen County also ushered in a new stage of industrial upgrading. In 2013, the Sanmen stormsuit clothing association was established in response to the trend, becoming a remarkable event in a new stage and a good start. At the same time, the government of Sanmen County introduced the resources of Zhejiang University of Technology colleges and universities to promote enterprises to increase investment in original design R&D, guide them to strengthen the promotion of creative design, fabric R&D, process innovation, brand innovation cooperation, and at the same time, strengthen the publicity of brand events, local forums and other activities, and build cluster brand influence, Vigorously promote the influence of the three door assault suit in the whole region.

From industry germination and industrial agglomeration to e-commerce development and industrial upgrading, after more than 30 years of development, the three have grown into one of the larger national rush suit industry clusters by virtue of multiple advantages, such as rich production technology teams and large employment groups, convenient supply of peripheral auxiliary materials, vigorous development of e-commerce, and direct logistics. The Sanmen sportswear industry has developed from scratch, from small to large, from weak to strong, forming a good development trend of "quantity" and "quality". At present, Sanmen County has a total of more than 300 enterprises in the rush suit industry, creating more than 30000 jobs, doubling the total investment of leading enterprises, producing more than 80 million pieces of rush suits annually, and achieving a key breakthrough in output value of 10 billion yuan.

　　 From a strong industry to a strong industry tomorrow

Sanmen, which already has a mature industrial foundation, has gradually mastered the manufacturing voice of outdoor assault suit by virtue of product quality improvement and innovation, and has formed the advantageous industrial pattern of functional rescue and fashion product life, which are applied in two different scenarios and rely on each other.

In order to further enhance the competitive advantage of the three door assault jacket and meet the increasingly upgraded consumption demand, in 2019, Sanmen County and Zhejiang University of Technology jointly established the School Real Estate Industry Research Institute, focusing on the innovation and iteration of clothing function technology, and developing a series of "black technology products" such as temperature regulating and heat storage functional assault jacket, graphene bacteriostatic assault jacket, winter warm marine life jacket. In recent years, with the continuous development of light outdoor market demand, Sanmen and material technology experts from Zhejiang University of Science and Technology have developed membrane technology specifically for school uniforms to polish new products with the characteristics of youth campuses. In the same year, Zhejiang University of Science and Technology planned a school uniform show for Chunhui, which established the position of Chunhui as "China's top ten school uniforms" brand. The graduate and undergraduate teams of Zhejiang University of Technology provide more than 100 new original designs for three local enterprises every year, and the design energy continuously transmitted to the industry through the "Design Talent Landing Incubation" project is an important engine for the original development of the three revolutionary clothing industries.

In order to deepen the collaborative achievements of Sanmen County government, industry, education and research, the Sanmen County Government has set up a special class for rush suit work, and has successively issued the Several Opinions of Sanmen County on Supporting the Optimization and Upgrading of Rushsuit Enterprises, the Implementation Plan for the Promotion of the Rushsuit Industry in Sanmen County, and the Task for the Revitalization of the Rushsuit Industry in Sanmen County Policy documents such as the Measures for the Management of Enterprises Entering Sanmen Outdoor Leisure Industrial Park provide a good business environment for high-quality sportswear enterprises in the county in terms of enterprise service, technological transformation and expansion, financial credit, law enforcement and inspection, and provide policy guarantees for sportswear enterprises, universities and scientific research institutions to carry out research and development activities, We will use policies to promote the four chain integration of "industry chain, innovation chain, capital chain, and service chain", and launch open sharing of rush suit enterprises, research institutes, incubation platforms, and public service platforms to improve the efficiency of resource allocation and achieve win-win cooperation.

In 2020, Sanmen County prepared and released the Development Plan of Sanmen County's Impulse Garment Industry (2020-2025), which proposed the development strategy of the Impulse Garment centered on the creation of the most influential "China's famous city of Impulse Garment" in China, planned to issue a series of special support policies for the Impulse Garment industry, and invested in the construction of fashion design, innovative research and development, production, manufacturing, display and sales A new type of rush suit industrial park integrating training and exchange, accelerated the creation of a high-quality industrial image display space carrier, created the "Zhejiang Province rush suit industrial innovation service complex", carried out school real estate research cooperation with Zhejiang University of Technology and scientific research institutes, and continued to hold the "China (three doors) rush suit design contest" And the Summit Forum of the Rushsuit Industry and other event communication activities further promoted the popularity of the three kinds of assault suits.

Sanmen has reached close cooperation with China Textile Industry Federation, China Garment Association and China Garment Designers Association through effective interaction with upstream and downstream industrial belts; Exchange visits and linkage with Shengze functional fabric industry cluster to achieve close docking with leading enterprises; Cooperate with the largest domestic equipment supplier in Taizhou to research and develop intelligent manufacturing equipment, and promote the construction of industrial standardization workshop and the research and development of intelligent manufacturing standardization technology; With well-known domestic exhibitions and big e-commerce platforms, we plan to promote new products every year and release them authoritatively; Cooperate with commercial mobile phone buyers to arrange product supply and demand.

Clear and pragmatic goals

In order to further accelerate the high-quality development of the Sanmen assault suit industry, strengthen the regional brand influence of "China's famous assault suit clothing city", lead and drive the optimization and upgrading of the assault suit industry, improve the position and competitiveness of the Sanmen assault suit industry, and achieve the development goal of "the world's best OEM/ODM base for assault suits", on January 26, 2024, The Three Year Action Plan of Sanmen County to Promote the Quality Climbing of the Stormwear Industry (2024-2026) was officially issued.

It is pointed out in the plan that by 2026, Sanmen County will achieve a sales scale of 20 billion yuan of assault suit, increase 3 assault suit enterprises above designated size, achieve the integration of 2 enterprises with sales scale of more than 100 million yuan, incubate 10 cross-border e-commerce enterprises, obtain 3 national high-tech enterprises, 5 small and medium-sized technology-based enterprises in Zhejiang Province, introduce and set up 3 assault suit R&D and design service institutions, Participated in drafting 2-3 industry standards, helped 2 enterprises obtain the "Pinzi" certificate, and strived to achieve a series of tasks and objectives such as zero breakthrough in government quality awards for enterprises above designated size.

With the focus on "creating brand, strengthening main body, increasing design and improving quality", and the basic path of "brand building, main body cultivation, chain strengthening, digital intelligence transformation, cross-border travel, quality improvement, talent support", integrating high-end elements such as originality, fashion, brand, science and technology, Sanmen County will realize the transformation from a "big manufacturing county" to a "design The key to the transformation of the "strong industrial county" of the assault suit, which integrates manufacturing and brand.

Specifically, in terms of brand building, we should strengthen long-term partners with brand enterprises, improve the quality control awareness, quality awareness, standard awareness and the ability to research and develop new products of enterprises, and create a regional brand name card of "three door assault suit"; Actively participate in China International Fashion Week, China International Garment Fair (CHIC), China Import and Export Commodities Fair (Canton Fair) and other important exhibition activities, establish in-depth contact with designer brands and fashion brands, and let the "three door assault clothing" brand go out; By creating brands independently, introducing well-known clothing brands and reaching cooperation with three assault clothing enterprises, supporting the development of designer brands, introducing entrepreneurial teams to incubate emerging brands in market segments, etc., we will create a three door enterprise brand matrix and let the three assault clothing industry step onto the road of brand development.

In terms of digital intelligence transformation, Sanmen will accelerate the digital transformation of assault suit enterprises by means of government subsidies and first drive, promote assault suit enterprises to increase investment in building modern, automated and intelligent advanced manufacturing lines, and promote automatic cutting, intelligent sewing, intelligent hanging, template technology and other manufacturing technologies by implementing automation and information upgrading, The coverage rate of automatic cutting, intelligent sewing and intelligent hanging applications of the above scale sportswear enterprises has reached 40%. In this way, we can improve the small order quick reaction ability of Sanmen stormcoat enterprises and adapt to the small order, high technology and high quality requirements of designer brands, trendy brands and other brand customers.

In terms of cross-border shipping, the three gatekeepers planted the cross-border e-commerce ecosystem of sportswear, established a cross-border e-commerce service center, actively organized sportswear enterprises to participate in the domestic cross-border e-commerce summit, docked with Alibaba International Station, AliExpress, Amazon and other cross-border e-commerce platforms, built a "shipping" channel for the sportswear industry, and further optimized the cross-border e-commerce policies of sportswear, Improve the enthusiasm of rush suit enterprises to go global.

In the future, Sanmen will also vigorously promote the formulation of industrial standards, accelerate the construction of the industrial standard system of Sanmen sportswear, mobilize leading enterprises to participate in the drafting of 2-3 industrial standards, and recommend the establishment of more than three "green broadcast rooms" in Zhejiang Province, so as to fundamentally establish the standardized, high-quality and international development of Sanmen sportswear industry.

In the era of rapid fission, the rich interests, diversified communities and burgeoning lifestyle have changed people's consumption demand, and also ushered in new opportunities for the three assault clothing industries. The three door rush suit industry, which has entered the light outdoor sequence, has entered a broader life scene and is surging forward under the blue sea of vigorous tide.

(Source: Chinese clothing)