Autumn Gala Of 2024 Guangdong Fashion Week: Biyin Lefen Pays Homage To China'S Glory With "Oriental Red · Charm"

On September 29, the 2024 Guangdong Fashion Week Autumn Closing Ceremony was held in Guangzhou Panyu Wanbo Fashion Plaza. Biyin Lefen, the leader of China's high-end sportswear, made a grand debut. With the theme of "Oriental Red, Charm", he presented the series of Chinese national golf team's Olympic uniforms, the Forbidden City and palace culture, bringing a fashion feast of visual and cultural integration to the audience, and presented a gift for the 75th anniversary of New China.

It is reported that Guangdong Fashion Week was founded in 2002, with the theme of "honoring dreams" and co sponsored by Guangdong Garment Industry Association and Guangdong Fashion Designers Association, which has established a wide range of brand awareness and trend leadership in the industry. As one of the three major fashion weeks in China, Guangdong Fashion Week has always been based on the Bay Area and has a global perspective, gathering all forces to build the first platform of the fashion industry's "debut". This Fashion Week was held in Wanbo Fashion Plaza from September 20 to 29, with more than 100 brands, 200 designers, 500 enterprises or institutions directly or indirectly involved in 20 industrial belts across the country.

At the closing show of this Fashion Week, Biyin Lefin showed the audience the brand concept of pursuing the ultimate ingenuity and inheriting the oriental culture through the five-star war robe series, the Palace Museum culture co branded series and the trump product small collar T series. Chinese red is the fervent belief, the eternal vitality, the unique romance of the East, and the unyielding spirit of China. Bienlefen combines the essence of Chinese traditional culture with modern fashion trends, demonstrates the unique charm and cultural confidence of Chinese brands, and carries good wishes for the prosperity of the country and national rejuvenation.

That night, Bienlefen opened the game with the national team's Paris Olympic uniform - five-star battle gown III. Five Star Battle Robe III integrates elements such as national flag, palace architecture and Chinese traditional colors into the design, and uses FULL, which is anti ultraviolet and thermal radiation STRETCH yarn fabric, coupled with two golf ergonomic patented versions of Biyin Lefin, accurately presents the elegant connotation of Chinese culture and the vigorous momentum of forge ahead. Inspired by the Yunlong terraces in front of the Taihe Hall in the Forbidden City, the Palace Museum co branded series is integrated into the new Chinese style product design through knitting and jacquard technology. Knots and loops, embroidery elements show classical elegance in details. On the one hand, it symbolizes the good wishes of a prosperous country and a prosperous people, and on the other hand, it also shows the new fashion of contemporary national trends. The oriental style and charm under the clothes are as if they have been worn for thousands of years, and still have profound meanings. As a small expert in T-shirts, Biyin Lefen showed a more diversified elite fashion and wearing culture in T-shirt series, bringing a refreshing fashion trend to consumers.

Founded in Guangzhou, China, in 2003, Biyin Lefin Group has more than 5000 employees worldwide. Taking "responsibility and perfection" as the core culture of the enterprise, Biyin Lefin focuses on the R&D, design and brand marketing of clothing. It was listed in Shenzhen Stock Exchange in 2016. It is the first stock of golf clothing in China and one of the business cards of local clothing brands in Guangdong. Adhering to the development strategy of multiple brands, the Group has now owned Biyin Lefin, Biyin Lefin Golf, CARNAVAL Five brands, DE VENISE, KENT&CURWEN and CERRUTI 1881, can meet the dress demands of middle class and above people in multiple scenes in a one-stop manner.

It is reported that since 2013, Bienlefen has become a partner of China's national golf team, witnessing the development of China's golf for 11 consecutive years. This July's Paris Olympic Games is the third time for Bienlefen to accompany the national team to the Olympic Games after the 2016 Rio Olympics and the 2020 Tokyo Olympics. At the same time, since 2020, Bienlefen has joined hands with the Palace Museum to launch a co branded series. In the language of clothing, it inherits the quintessence of Chinese culture and classics, spreads Chinese culture and confidence, and demonstrates the beauty and charm of Chinese culture! This year is also the fourth year for Biyin Lefen to launch joint cooperation with the Palace Museum and Palace Culture.

As a high-end sports and fashion clothing brand in China, Biyin Lefin always adheres to the R&D concept of "three high and one new" - high quality, high taste, high technology and innovation, and is committed to creating more beautiful lives for consumers. In the future, we look forward to Biyin Lefin continuing to practice brand confidence, cultural confidence, and tell a good story about China. At the same time, it is also expected that Guangdong Fashion Week will continue to lead the fashion bay area, lead the clothing enterprises in the bay area to achieve high-quality development, improve the global competitiveness of Guangdong manufacturing, embrace the global market, and establish new trends in the industry!

After the meeting, the World Service Network interviewed the design manager of the winner of the Top Ten Guangdong Fashion Designers of Beyin Lefin Company Zhang Tian expressed his views on the company's tribute to the inheritance and development of China's brilliant design concept and traditional culture with "Oriental Red · Charm" in Biyin Lefen, and expressed his feelings about being among the top ten fashion designers in Guangdong. At the same time, he thanked the company for giving him the opportunity to show his talents.